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Building Your Online Marketing Machine for Photographers

with Lindsay Adler and Robert Gordon

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  •   01 Class Introduction

    12:18

Class duration: 5h 21m

See all 17 lessons
  • 20K students

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  • 96% recommended

    30 student reviews

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About The Class

Strategies for Success

Marketing is important in every successful business. It’s important to set goals for what you want to get out of your marketing, but it’s even more important to find successful ways of implementing your strategy to reach those goals. Lindsay Adler along with her brand manager Robert Gordon join CreativeLive in helping you create your digital marketing machine. They’ll discuss the same actionable steps Lindsay has taken to grow her brand as a photographer, entrepreneur and author. You’ll learn: 
  • Techniques for determining and converting your target audience 
  • Strategies for building your community 
  • Tips for building your following around your brand 
  • Techniques for paid marketing strategies using online social 
  • Social Media Marketing best practices that work today 
This class is a must have for anyone who is eager to grow their audience, take the next steps in creating an online presence, and increase their profit.  

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    12:18
  2. 02

    Guiding Principles

    13:59
  3. 03

    10 Online Marketing Essentials Part 1

    36:06
  4. 04

    10 Online Marketing Essentials Part 2

    26:20
  5. 05

    Building and Converting Your Audience

    15:06
  6. 06

    Creating Your SEO Strategy

    28:58
  7. 07

    Technical SEO

    13:21
  8. 08

    On-Page SEO

    11:23
  9. 09

    User Friendly Content

    10:09
  10. 10

    Content Marketing

    17:52
  11. 11

    Content Upgrades and Lead Magnets

    29:14
  12. 12

    E-mail Marketing

    30:12
  13. 13

    Facebook Paid Advertisements

    16:26
  14. 14

    Social Media for Photographers

    18:00
  15. 15

    Analytics

    05:35
  16. 16

    Case Studies

    29:16
  17. 17

    Final Thoughts

    07:36

Meet Your Experts

Lindsay Adler

Fashion photographer Lindsay Adler has risen to the top of her industry as both a photographer, educator, and Canon Explorer of Light. Based in New York City, her fashion editorials have appeared in numerous fashion and photography publications including Marie Claire, Elle, InStyle, Noise, Essence, Zink Magazine, Rangefinder, Professional Photographer and dozens more. As a photographic educator, she is one of the most sought after speakers internationally, teaching on the industry's largest platforms and most prestigious events.  ... read more

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Robert Gordon

Robert Gordon is a digital marketer and branding strategist with a background in web and design. Working primarily in the photography and publishing industries, Robert has developed and grown marketing and digital media strategies for ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Content Marketing Guide
  • pdf Building Your Online Marketing Machine Keynote

96% of students recommend this class.
See what some of them have to say.

  • Rajiv Chopra

    Rajiv Chopra

    March 2018

    This is a very good class indeed. Everyone needs a Robert, and Lindsay is definitely smart to have Robert with her. The combination, where she paints the big picture, and he gets into some of the nitty-gritty, is brilliant. They have two different styles, and they play off each other very well There is a wealth of information here, and enough tips for someone to explore further For me this is a very useful 'class'. I have built brands for companies, and other people, but never did focus on myself! So, this fits perfectly in what I was looking for. So, kudos to Lindsay and Robert. Or, should I say, 'Bravo'?!

  • Cindee Still

    Cindee Still

    March 2017

    Wow! Being in the audience you could feel Lindsay's passion for her art. She is a fabulous speaker captivating the attention of her audience. She and Robert a wealth of information that they are sharing so others can succeed too. My mind was blown. I'm so glad I will have access to this class on my computer so I can digest the information in smaller chunks as I move my online business forward.

  • PETE

    March 2017

    She is an amazing teacher. Gordon is brilliant. would love to see more of him. Just wish Lindsay would stop posing the whole time. she'd be just as beautiful without so much makeup, the heels, the hand on hip and angling herself the whole time. Another great class.

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