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Building Your Photography Business for under $3,000

with Kathy Holcombe

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  •   Trailer

  •   01 Class Introduction

  •   14 Determine Your Pricing Strategy

  •   20 Develop a Sales Strategy


Class duration: 8h 43m

See all 41 lessons
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  • 96% recommended

    27 student reviews

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About The Class

Set and Achieve Your Goals for a Successful Photography Business

When starting a new business, you will make hundreds of decisions, and many of those can be costly and affect the future of your business. Most photographers have little direction available on how to take these critical first steps to set themselves up for success.

Kathy Holcombe and her husband Peter have built multiple photography businesses over the last 15 years. Kathy will share what they have learned so that you won’t waste time, money and resources trying to find the perfect formula.

You will learn how to:

  • Define your brand
  • Set up social media channels and a business website to support the vision of your brand
  • Develop an effective strategy for marketing to your ideal client
  • Develop a product line and profitable pricing structure
  • Develop a sales strategy to maximize your time and sales average

This class is for anyone who is standing at a crossroads, wanting to start a photography business, but not sure exactly how to go about it. You’ll not only learn how to get you started but also how to turn a profit through your photography in your very first year of business. Skip years of trial and error and invest your precious startup dollars in strategies, tools, and equipment that will immediately start making you money.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Create Your Business Plan

  3. 03

    Where to Invest Your Money?

  4. 04

    Where to Spend Your Time?

  5. 05

    How to be Profitable

  6. 06

    Write Your Personal Business Plan

  7. 07

    Business Plan Q & A

  8. 08

    Products: Overview

  9. 09

    What is Your Photography Style?

  10. 10

    What Products do You Want to Offer?

  11. 11

    Rules for Products

  12. 12

    Whats Involved in the Shoots for Your Products?

  13. 13

    How Will You Produce Your Products?

  14. 14

    Determine Your Pricing Strategy

  15. 15

    What to Charge for Your Products

  16. 16

    How to Use Markup Factors

  17. 17

    The Per Hour Sale

  18. 18

    Find Your Target Sale

  19. 19

    Pricing Strategy Q & A

  20. 20

    Develop a Sales Strategy

  21. 21

    In-person Sales Strategy

  22. 22

    Online Sales Strategy

  23. 23

    Mobile Sales Kits

  24. 24

    Identify Your Target Client

  25. 25

    Define Your Niche Market

  26. 26

    Develop Your Marketing Plan

  27. 27

    How to Increase Your Following

  28. 28

    Develop a Marketing Strategy

  29. 29

    Maximize Your Website

  30. 30

    What is The Purpose of Your Website?

  31. 31

    Website Essentials

  32. 32

    Website Tools to Create a Great Sale

  33. 33

    Online Selling Tools

  34. 34

    Online Shopping Cart

  35. 35

    Facebook Marketing Strategies & Materials

  36. 36

    Using Ads on Facebook

  37. 37

    Engagement on Facebook

  38. 38

    Instagram Marketing Strategies

  39. 39

    Define Your Brand

  40. 40

    Build a Solid Brand

  41. 41

    Maintain Your Brand through Publicity


Meet Your Expert

Kathy Holcombe

Peter and Kathy Holcombe once owned a traditional mom and pop studio based in Boulder, CO that catered to a high end wedding and portrait clientele. Three years ago, they sold their home studio and moved both their family and business into a Winnebago RV and hit the road, taking their twelve year old daughter along on the adventure of a lifetime. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Product Development Guide
  • pdf Marketing Plan
  • pdf Price Calculator Guide
  • pdf Website Guidlines
  • pdf Business Plan
  • pdf Discount Codes

96% of students recommend this class.
See what some of them have to say.

  • Amanda Beck

    June 2017

    Kathy was a wonderful instructor. She was engaging and someone who was precise and incredibly helpful. We have a full time photography business and are always looking for new ways of running our business. Her information was insightful and forced us to have conversations about our business that we have haven't had in several years. She is fantastic and someone who has the information needed to help you start or expand your business. Thank you for a wonderful class!!

  • Chrissie


    June 2017

    Thank you Kathy for yet again another very thought provoking class. You are such an inspiration, teaching us the right questions to ask ourselves so we too can be brilliant photographers / entrepreneurs. I was a fulltime RVer for seven years, traversing 44 states and seeing some of the most beautiful places on our planet. It gave me a great opportunity to meet some extraordinary people and to hone my photography skills. Now I have put down roots in Stapleton - Denver, CO and am soon to launch my own Family Lifestyle Photography business. Your course has definitely given me the courage to just charge ahead and go for it!

  • Tristanne Endrina

    Tristanne Endrina

    June 2017

    I am VERY impressed with this class! The structure of the class is well done. Each segment was thorough and backed up some knowledge from the previous segments. Kathy breaks everything down into understandable knowledge and also makes it very enjoyable to watch. I HIGHLY recommend this class if you're unsure about what to do to start your photography business. $3000 may sound like a lot of money, but you'll going to find yourself in a determined state to raise that money if you're REALLY passionate and serious about starting your photography business. Thank you, Kathy & Creativelive, for this class. I'm excited to get the ball rolling and build my photography business.

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