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Business 101: Start-up Considerations

with Karen Okonkwo

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  •   01 Class Introduction & Market Research

    15:30

Class duration: 1h 3m

See all 7 lessons
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About The Class

What you need to know about your business before you put a ring on it

Starting your own photography business can be a daunting prospect. But you can’t let all of the details, challenges, and hurdles stop you from going after your dream. Join Karen Okonkwo, the entrepreneur and co-founder of the stock photography company TONL, as she explains all of the issues you will need to consider before starting your business.

In this class, you’ll learn how to:

  • Choose the right business structure for your company.
  • Determine your start-up costs and profit models.
  • Construct a strong and sensible business plan.

The best way to ensure that your business is successful and profitable is to plan it out carefully and strategically. This class will help you design a solid roadmap that puts you on a path to success. 

Topics Covered


Lesson Plan

  1. 01

    Class Introduction & Market Research

    15:30
  2. 02

    Who Are Your Competitors?

    03:32
  3. 03

    Types of Business Structures

    09:17
  4. 04

    Deciding on a Business Name & Determining Start-Up Costs

    05:24
  5. 05

    Developing an Operating Agreement & Profit Model

    03:43
  6. 06

    Constructing a Business Plan

    06:46
  7. 07

    Business Q&A

    19:02

Meet Your Expert

Karen Okonkwo

Karen Okonkwo is a Nigerian-American and Seattle-based serial entrepreneur who co-created TONL with the intention of infusing diversity within the stock photography industry. 

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Bonus Material

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Get access to exclusive bonus content when you purchase this class.

  • pdf Startup Considerations Worksheet

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