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Pricing, Strategy & Business

with Jared Bauman

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  •   02 FreePreview: Defining Your Goals and Metrics


Class duration: 15h 5m

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    7 student reviews

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About The Class

approach sales with confidence.

Join photographer and business expert Jared Bauman for an introduction to creating, running, and growing a successful photography business.

Throughout this class, Jared will break down the process of starting and running a successful photography business into clear, simple steps. You’ll develop a foundation for your business based on your unique skill set, values, and vision as a photographer. Jared will guide you through each stage of an effective consultation with a prospective client and teach you how to approach sales with confidence. He’ll also show you how to maximize your profit with effective pricing strategies. You’ll learn about the importance of a referral-driven client base and create marketing strategies for attracting and keeping the right client engaged with your brand.

Whether you’re just beginning to approach photography as a career or a long-time professional photographer looking to grow your brand, you’ll come away from this course with the inspiration and knowledge to create a business that’s just as dynamic as your photographs.

Topics Covered

Lesson Plan

  1. 01


  2. 02

    FreePreview: Defining Your Goals and Metrics

    It is common to ignore goals after you set them. Setting metrics can make goal-setting a meaningful exercise.

  3. 03

    Goals and Metrics Q&A

  4. 04

    Assembling a Team and Insourcing vs. Outsourcing

  5. 05

    Creating a Company Manual

  6. 06

    Jared's Business History

  7. 07

    Print, Online, SEO and Social Media Marketing

  8. 08

    Vendor and Client Referrals

  9. 09

    Specialism with Guest Jeff Jochum

  10. 10

    Defining Yourself in Three Words

  11. 11

    Homework Review with Guest Jeff Jochum

  12. 12

    Pricing: Packages

  13. 13

    Pricing: A La Carte

  14. 14

    Rebuilding a Pricing Sheet Part One

  15. 15

    Pricing: Extras List

  16. 16

    Rebuilding a Pricing Sheet Part Two

  17. 17

    Natural Upsell and Presentation

  18. 18

    - Critiques of Students' Pricing Presentation

  19. 19


  20. 20

    Three Phases of a Consultation

  21. 21

    Consultation Q&A

  22. 22

    Sales Strategies with Jason Aten

  23. 23

    Sales: Out of Town Clients Q&A

  24. 24

    Six Figure Plan

  25. 25

    Profit Goals with Student

  26. 26

    Thanks + Credits

  27. 27

    Building Your Team

  28. 28

    Business Roadmap Challenge


Meet Your Expert

Jared Bauman

With a primary focus on business, Jared Bauman provides the professional photographer community with education and leadership. As the acknowledged expert in pricing strategies, he has toured the world helping photo entrepreneurs maximize their profits through his Clear and Simple ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Jared Bauman - Pricing Guide v1.pdf
  • pdf Six Figure Worksheet - A La Carte.xlsx
  • pdf Six Figure Worksheet - Package.xlsx
  • pdf Pricing Sheet Sample.pdf
  • pdf Pricing Checklist.pdf
  • pdf Jared Bauman Pre-Course Exercise.pdf
  • pdf Jared Bauman Business Roadmap To Success.pdf

100% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    November 2013

    Eventhough I'm not a photographer I got so much value from this course. The pricing strategies and the concept of specialism apply to any business and made a huge difference in how I get and work with my clients right now. I recommended the course to several of my friends and would recommend it to anyone who's stuck in their business doing things they don't enjoy and gets little money for it. Fantastic job, Jared, thank you!

  • JenVazquezPhotography


    December 2014

    I'm just so blown away with Jared and this course and his experts that he brought in. It is truly A-Z of running a photography business answering the question what to charge and how to show it to get the most purchases. He spends a whole day on this question. The first day all about you and the "authentic" you so you can attract like minded individuals. The last day, in person consult and sales. This is my first purchase through Creative Live, even though I've watched many classes free during the live taping. I'm so happy I did it. I'm going to watch it over and over again. WELL worth the cost!! My review? PURCHASE NOW while it's on sale!!

  • Jennifer


    November 2015

    I see another reviewer touched base on exactly what I was going to say. I was hopeful this course would discuss portrait photography pricing, and not just wedding photography pricing strategies. Since I don't shoot weddings, the 'packages' discussed was completely invaluable info to me. I can translate the concept, however, but it still would have been nice to know that this course was geared towards wedding pricing etc. With that said, I don't regret purchasing this course and still learned plenty from it. I enjoy Jared's teaching style tremendously.

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