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Content Marketing for Photographers

with Jared Bauman

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  •   Trailer

  •   03 Defining Content Marketing


Class duration: 16h 5m

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About The Class

grow your business with content marketing.

You need to become a marketer in order to keep your photography business going. Creating a strategy that will lead potential customers to trust you is essential in this ever-changing marketing environment. In Content Marketing for Photographers, Jared Bauman will share realistic, effective strategies and tactics you can use to revolutionize your marketing.

In order to rise above the noise of the competition, you must market your business in a way that provides valuable, well-timed information that is highly personalized. In this class, Jared will help you develop a marketing strategy that leverages technology to put your business in front of clients at the right time. 

You’ll learn how to:

  • Accurately identify your ideal client 
  • Set up a marketing strategy to attract them 
  • Use Facebook, Pinterest, and Instagram to build your business 
  • Maximize SEO opportunities on your website and blog 
  • Nurture connections through email marketing 
  • Bauman will unveil everything he has learned in setting up and executing years of content strategy, which helped fuel marketing growth in companies he's been a part of. 

Whether you run an emerging or established photography business, Content Marketing for Photographers will help you put together a content marketing plan that is guaranteed to help grow your business.

Topics Covered

Lesson Plan

  1. 01

    Introduction to Marketing, Old vs. New Models

  2. 02

    Companies Doing Content Marketing Right

  3. 03

    Defining Content Marketing

    Get the official definition of content marketing so you can develop a framework for doing it right.

  4. 04

    Areas of Content for Photographers

  5. 05

    Laws of Content Marketing

  6. 06

    Phases of Content Marketing

  7. 07

    The Evergreen Nature of Content

  8. 08

    The Client Referral Ladder

  9. 09

    Building an Authentic Message

  10. 10

    Content Marketing and Your Website

  11. 11

    Creating a Blogging Strategy

  12. 12

    Image Naming for SEO

  13. 13

    Building Successful Blog Content

  14. 14

    Blog Post Ideas for Content Marketing

  15. 15

    Business Recipe and Recap

  16. 16

    Marketing with Facebook: Setup

  17. 17

    Marketing with Facebook: Posting

  18. 18

    Marketing with Facebook: Boosting and Advertising

  19. 19

    Creating a Facebook Fan Page Demo

  20. 20

    Building Guides for Content Marketing

  21. 21

    Building the Content for Guides

  22. 22

    Guide Creation Outline and Steps

  23. 23

    Steps For Releasing a Guide

  24. 24

    Why use Instagram and Pinterest for Marketing

  25. 25

    Marketing and Instagram for Photographers

  26. 26

    Using Hashtags on Instagram for Photographers

  27. 27

    Common Instagram Mistakes

  28. 28

    Marketing on Pinterest for Photographers

  29. 29

    Marketing on Pinterest Q&A

  30. 30

    Using Email for Content Marketing

  31. 31

    Tips for Email Marketing

  32. 32

    How to Launch an Email Campaign

  33. 33

    Business Recipe Recap

  34. 34

    Guide Critique: Newborns and Wedding Planning

  35. 35

    Guide Critique: Better Pictures and Family Photography

  36. 36

    Guide Critique: Adventure Wedding

  37. 37

    Analyzing Facebook Results

  38. 38

    Steps For Creating a Marketing Plan

  39. 39

    Marketing Plan for Every Shoot

  40. 40

    Marketing Plan: Weekly

  41. 41

    Marketing Plan: Monthly

  42. 42

    Marketing Plan: Yearly and Quarterly

  43. 43

    Tools to Use to Execute Your Marketing Plan

  44. 44

    Using Systems to Make Time For Marketing

  45. 45

    The 90/10 Model for Making Time for Marketing

  46. 46

    Client Communications

  47. 47

    Marketing Systems Q&A

  48. 48

    The 90/10 Model for Efficient Photography

  49. 49

    The 90/10 Model for Efficient Content and Shortcuts

  50. 50

    The 90/10 Model Q&A

  51. 51

    Final Business Recipe Recap


Meet Your Expert

Jared Bauman

With a primary focus on business, Jared Bauman provides the professional photographer community with education and leadership. As the acknowledged expert in pricing strategies, he has toured the world helping photo entrepreneurs maximize their profits through his Clear and Simple ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Syllabus
  • zip Jared Bauman - Youngrens E-mail
  • mp4 Jared Bauman - Guide Template How to Video.mp4
  • pdf Jared Bauman - 10 Steps For Writing a Guide.pdf
  • pdf Jared Bauman - 4 Most Important Pages Of Your Website.pdf
  • zip Jared Bauman - Guide Template Starter

100% of students recommend this class.
See what some of them have to say.

  • Linda Jullyan

    April 2015

    Love love love creative live! I have since passed on this fantastic learning environment to my friends! At this stage it's true I'm not a big purchaser not income flush just yet! But want to give feed back on 'content marketing for photographers and the presenter! Actually he's ok good sound information, clearly knows his stuff however my friends and I ditched it because this phrase 'loved on' which he seems to use A LOT! is very creepy, in fact it pretty much grabs our attention so much we keep missing what he's saying, the other one ' lean in' these seem so juvenile teenager like and especially the loved on.... Seriously sounds like a crude sex act! Put us off from buying the content! Shame because we need his help.

  • user-db7f08

    April 2015

    Wow - such a great class! I have heard Jared speak before (mostly on pricing), and I have to say, he really knows his Marketing! Absolutely loved the structure of the 3 days, and after each segment, I felt like I had so many actionable items to take and apply to my business. From social media tactics to solving clients' problems through guides to proper blogging strategies, there are so many new ways that I have learned to use content marketing to strengthen my business this year. Jared also found a way to take topics that are not as interesting, such as creating effective emails, and make it engaging for the entire segment! Such a talented speaker. Personally, I think it's great that Jared has small catch phrases such as "lean in" and "love on clients" - it makes him unique! Not only that, but his strategies WORK, so he can phrase ideas as he wants! :) This is definitely a course worth watching, regardless if you have been shooting for years or are just starting out!

  • Creativelive Student

    April 2015

    Since watching this course I have told not only my photographer friends about it, but many of my other friends who run their own businesses/organizations. This course can transfer to anyone who wants to learn from the best in marketing. All of the presenters were amazing and this course was WELL worth the money and then some. Thank you for sharing so much of your knowledge you have gained in your very successful business to help all of us succeed in ours!

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