Creating Your Ideal Photography Business
with Kathy Holcombe
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01 Class Introduction
07:01 -
35 Sales Strategy for Portrait Sales
22:56
Class duration: 8h 45m
See all 48 lessons-
26K students
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100% recommended
31 student reviews
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About The Class
Price Your Photography for a Sustainable Lifestyle
- Defining what product you are selling and how much you should charge to make a living
- Photography business basics and how to track your income compared to other businesses
- How to write and create your business plan
Topics Covered
Lesson Plan
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01
Class Introduction
07:01 -
02
How To Price Your Products
05:01 -
03
Which Products Will You Offer
13:14 -
04
Methods For Pricing
10:38 -
05
Mark Up Factors On Products
05:46 -
06
What Is Your Per Hour Figure
04:45 -
07
What Is The Feasibility Of A Product
11:28 -
08
Target Sales Average
08:04 -
09
Session Fees Pricing Strategy
09:48 -
10
Minimum Purchase And Incentives Pricing Strategy
05:53 -
11
Bundling Pricing Strategy
25:47 -
12
Pre-Design Pricing Strategy
10:33 -
13
Album Pricing Strategies
10:33 -
14
Example Pricing List
17:33 -
15
Business Basics Overview
07:07 -
16
Tracking Product Lines In Your Business
14:01 -
17
Track Your Session Counts
07:19 -
18
Know Your Sales Average
06:41 -
19
Importance Of Data Analysis
10:14 -
20
Overview Of Costs
13:46 -
21
Professional Photographers Of America Benchmark Survey
18:57 -
22
Creating A Vision For Your Business
08:25 -
23
What Do You Want To Accomplish
13:31 -
24
Take A Leap Of Faith
20:19 -
25
Refine Your Vision
12:44 -
26
Products That Sell
07:48 -
27
Identify Pricing Strategies
03:03 -
28
Portrait Pricing Strategy Example
15:57 -
29
Album Pricing Strategy Example
09:21 -
30
Online Pricing Strategy Example
08:21 -
31
Fine Art Prints Pricing Strategy Example
05:54 -
32
Packages Pricing Strategy Example
12:39 -
33
Sales Strategies Overview
05:45 -
34
Portrait Sales Session Overview
05:34 -
35
Sales Strategy for Portrait Sales
22:56 -
36
How to Present Images to Client
23:03 -
37
Sales Strategy for Wedding Sales
09:49 -
38
Album Pre-Design
18:51 -
39
Marketing: Define Yourself
12:55 -
40
Who is Your Ideal Client?
05:12 -
41
Who is Your Ideal Partner?
03:27 -
42
How to Start a Partner Business Relationship
08:29 -
43
Marketing Strategies that Work
17:10 -
44
Product Lines: Business Plan Part One
09:07 -
45
Workload: Business Plan Part Two
08:23 -
46
Sessions: Business Plan Part Three
16:06 -
47
Expenses: Business Plan Part Four
11:14 -
48
Clients: Business Plan Part Five
05:29
Meet Your Expert
Kathy Holcombe
Peter and Kathy Holcombe once owned a traditional mom and pop studio based in Boulder, CO that catered to a high end wedding and portrait clientele. Three years ago, they sold their home studio and moved both their family and business into a Winnebago RV and hit the road, taking their twelve year old daughter along on the adventure of a lifetime. ... read more
See instructor's ClassesBonus Material
Access your course materials here!
Get access to exclusive bonus content when you purchase this class.
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Business Plan Worksheet
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Expense Worksheet
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Sales Averages by Product Line Worksheet
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Sales Projections by Product Line Worksheet
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Session Count Worksheet
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Art of the Sale Book
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Creating a Vision Workbook
100% of students recommend this class.
See what some of them have to say.
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Lindsay
October 2016
I started my business a year ago with little formal technical photography education. It's hard to admit but I've been winging it, figuring out each small task that goes with photographing a session, editing one, and working with clients as I go. I may be doing things backwards, but now that I feel like I'm more comfortable in those small, specific parts of business, I need to figure out how to make this business sustainable and profitable. Kathy's class felt perfect for this time in my business to take a step back and look at the bigger picture of what I want to focus on and where I want to go (and how much I want to pay myself!). She uses realistic, specific numbers: something that's SO helpful and I feel like I rarely see in the photography community. And she breaks everything down in an organized and easy to understand way. The classes were easy to follow along with and Kathy's positivity and patient manner is inspiring and motivating. The fact that she used to be a school teacher is clear. Thank you so much Kathy (and the rest of the Holcombes)!
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Jenny Farrell
October 2016
I am so glad I was able to attend this course in person and receive all the wonderful and practical information Kathy shared with us. I also really enjoyed the connections with other audience members and side conversations with Creative Live peeps as well as the Holcombe family. What an inspiration this family is--lots of practical info, but also a great pep talk to not sell yourself short and get out there and do what you love, but use sound business practice while doing it. Thanks so much for these incredible two days.
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Vanessa
October 2016
Fantastic course! Very helpful instruction and how-to guide for anyone considering starting up a photography business. Kathy was an excellent instructor, with a wealth of knowledge and experience. I gained a good understanding of the practical everyday aspects of running this kind of business, and how to create my own vision.
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