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Developing a Social Media Strategy for Photographers

with Colby Brown

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  •   Trailer

  •   01 Class Introduction

    13:12
  •   30 Identify Your Target Audience

    24:24

Class duration: 10h 31m

See all 42 lessons
  • 15K students

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  • 76% recommended

    34 student reviews

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About The Class

Grow your brand, followers, and photography

There are no shortages of online networks for photographers to share their images, but which platforms are best for you and how do you utilize them to grow your photography? Sony Artisan Colby Brown will walk you through the foundations of social media and why it’s so important for your brand as a photographer. He’ll show you how to define what you want out of your online experience and how to maximize your time on each of the major networks. 
Colby will discuss:
  • What each of the major social networks are and what they’re best utilized for
  • Tips for growing an audience or followers
  • What networks to use to achieve your goals as a photographer 
  • Tricks to breaking down the different network algorithms to maximize your engagement
  • Develop a social media strategy to build your brand as a photographer
No matter your genre of photography, be it travel, wedding, or pet photography, social media has the power to grow your audience, business, and skills. Learn tips and tricks on where and how to invest your time using these free online marketing tools.


Hoping to go beyond growing your following and learn how to grow your business using these networks? Check Out Colby's other course: Monetizing your Social Media Presence for Landscape Photographers

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    13:12
  2. 02

    Ages of the Internet

    18:47
  3. 03

    What is Social Media?

    06:36
  4. 04

    Social Media by the Numbers

    08:19
  5. 05

    How Social Media Changed the Photo Industry

    17:02
  6. 06

    Social Media Myths

    19:13
  7. 07

    Finding Value in Social Media

    38:58
  8. 08

    How does Noise Effect Social Media?

    05:18
  9. 09

    The Rise of the Curated Feed

    16:27
  10. 10

    The Longevity of a Social Media Post

    07:13
  11. 11

    Tips for Creating Successful Posts

    07:36
  12. 12

    Leveraging Facebook for Your Photography

    33:40
  13. 13

    Importance of Instagram for Photograhers

    19:12
  14. 14

    Why Use Snapchat?

    09:07
  15. 15

    Using Twitter to your Advantage

    08:22
  16. 16

    Tips for Leveraging LinkedIn

    08:48
  17. 17

    The Benefits of Pinterest & Google+

    11:17
  18. 18

    What is a Social Media Strategy?

    32:28
  19. 19

    Social Media Strategy Hotseat

    17:53
  20. 20

    Identify Why You're on Social Media

    05:45
  21. 21

    What networks are right for you?

    15:35
  22. 22

    Choosing your Online Personality

    10:14
  23. 23

    The Role of the Website in Social Media

    11:19
  24. 24

    Outdoor Photographer Case Study

    22:58
  25. 25

    Wedding Photographer Case Study

    16:01
  26. 26

    Fine Art Landscape Photographer Case Study

    11:54
  27. 27

    Music & Event Photographer Case Study

    16:51
  28. 28

    Advocacy & Viral Content Photographer Case Study

    18:18
  29. 29

    Tips to Building Your Social Audience

    19:20
  30. 30

    Identify Your Target Audience

    24:24
  31. 31

    Paying to Play on Social Media

    16:54
  32. 32

    The Anatomy of a Social Media Post

    07:20
  33. 33

    The Value of Engagement

    06:33
  34. 34

    The Value of Consistency

    14:26
  35. 35

    Feeding the Social Media Monster

    16:09
  36. 36

    Details of Posting on Social

    07:17
  37. 37

    Tools to Manage Social Media Accounts

    12:30
  38. 38

    Taking Advantage of Momentum

    13:09
  39. 39

    Reflections from a Career Built Around Social Media

    26:05
  40. 40

    Lessons Learned from Social Media

    04:23
  41. 41

    Social Media Mistakes to Avoid

    08:41
  42. 42

    Common Social Media Questions

    25:44

Meet Your Expert

Colby Brown

Colby Brown is a photographer, photo educator and author based out of Eastern Pennsylvania. Specializing in landscape, travel and humanitarian photography, his photographic portfolio spans the four corners of the globe. Throughout his work, one can see that he combines his love of the ... read more

See instructor's Classes

76% of students recommend this class.
See what some of them have to say.

  • Giles Rocholl

    Giles Rocholl

    May 2017

    This course is designed to help you develop a Social Media strategy if you are Photographer. I am a professional photographer with over 37 years of experience and although I know how to use Facebook and Instagram I didn't really understand how to use them to achieve business and personal goals. I started watching this course about 2 months ago and have just finished it due to work commitments. However I have put into practice his advice as I learnt new understanding and my following has grown rapidly. Also my work load and quality of assignment has increased dramatically too. It takes some brain rewiring to understand how social media has taken the place of many traditional media streams but Colby does an excellent job of painting a picture that helps hugely. The best thing about Colby's strategy is that it is real life, honest and something I feel I can personally and ethically live with happily. I happily endorse this course and recommend it.

  • Beatriz Stollnitz

    January 2017

    I was very lucky to be in the audience for this class. Colby is an incredible instructor - he has the rare combination of being successful, knowledgeable and talented, but at the same time down to earth, approachable and genuinely willing to help others succeed. The content presented is actionable - I have so many ideas of things that I can do right now that can help my online presence! I can't wait to get started!

  • Rob Lettieri

    Rob Lettieri

    January 2017

    I learned a few things I never knew...especially the whole inside scoop on LinkedIn....who knew??? Easy to listen to....a lot of deflection to later answers to questions...which would have made a director allow for less...why ask if you cant answer just then....and he says every question is a "great question" but it clearly isn't in a few cases....so credibility goes down...I understand positive enforcement for the millennials...but every question is not great. otherwise easy to follow and straightforward....

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