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Finding, Defining, and Marketing Your Photographic Style

with Julia Kelleher

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  •   03 Where does Style Come From?


Class duration: 10h 1m

See all 31 lessons
  • 19K students

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  • 96% recommended

    28 student reviews

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About The Class

Define your style and strengthen your brand

How can you work successfully (and profitably) as an artist in a crowded, over-saturated market? You have to make your work and your brand stand out by creating your art from a deeply authentic place that is only YOU and yours alone. In other words, you must define your STYLE. By standing out uniquely, you can attract the kind of client who is willing to compensate you appropriately for what you bring to the table.

Join master business and photography educator, Julia Kelleher, for a class on finding, defining and applying your style to your work and your brand.

In this class you’ll discover how to:

  • Identify your style as an artist intentionally rather than by accident
  • Incorporate your style into your brand
  • Use your style to help gain financial benefits
Learn how an undeviating style can bring in your ideal client, make you stand out in a crowd, command top dollar and keep your competition at arms length.

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    What is Style?

  3. 03

    Where does Style Come From?

  4. 04

    The Style Cycle: Overview

  5. 05

    The Style Cycle: Experimentation

  6. 06

    The Style Cycle: Discovery

  7. 07

    The Style Cycle: Realization

  8. 08

    The Style Cycle: Define

  9. 09

    The Style Cycle: Refine

  10. 10

    The Style Cycle: Q & A

  11. 11

    Style Cycle–Discovery: 4 Step Find it Formula: Search

  12. 12

    Style Cycle–Discovery: 4 Step Find it Formula: Choose

  13. 13

    Style Cycle–Discovery: 4 Step Find it Formula: Analyze

  14. 14

    Style Cycle–Discovery: 4 Step Find it Formula: Create

  15. 15

    Style Cycle–Realization Case Studies

  16. 16

    Style Cycle–Define Case Studies

  17. 17

    Style Cycle–Refine Case Studies

  18. 18

    Family Style Shoot #1

  19. 19

    Family Style Shoot #2

  20. 20

    SKYPE INTERVIEW: Lindsay Adler

  21. 21

    SKYPE INTERVIEW: Allison Tyler Jones

  22. 22

    SKYPE INTERVIEW: Brian Callaway from Callaway/Gable

  23. 23

    Student Hot Seat: Lori Conklin

  24. 24

    Student Hot Seat: Allison Turcotte

  25. 25

    Student Hot Seat: Amy Henderson

  26. 26

    What is Brand?

  27. 27

    How Style is Applied to your Brand: Image Style

  28. 28

    How Style is Applied to your Brand: Logo

  29. 29

    How Style is Applied to your Brand: Collateral

  30. 30

    How Style is Applied to your Brand: Studio Look

  31. 31

    How Style is Applied to your Brand: Product Line


Meet Your Expert

Julia Kelleher

Portrait Photographer, Julia Kelleher, M. Photog., Cr. CPP, specializes in newborn and family portraits out of her boutique, Bend OR, studio. She offers her clients a photographic style that is organic, textural and artistic, and specializes in creating heirloom albums ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Style Freebie
  • pdf 40% Off Coupon
  • pdf Body of Work Artist Statement
  • zip Studio Borchure
  • zip Style Manual

96% of students recommend this class.
See what some of them have to say.

  • Cesar Flores

    Cesar Flores

    August 2016

    Wow wow wow, as an artist on a beginner's stage this was an amazing presentation. Julia is a pro on teaching the psychology of the artist within ourselves. I will follow her from now on and start putting in practice her step by step techniques on finding my style as an artist. Thank you Creativelive and Thank You Julia, you are amazing

  • hollyferocious


    August 2016

    This course is amazeballs. Love love love love love love love. Just buy it. :)

  • Creativelive Student

    August 2016

    Great class. A step by step way of finding a artist style that is from your heart. Stop hoping the style fairy will randomly visit you some day. I view this in-depth system as a smart exploration component integrated with a gut check component. Julia has laid it all out smartly and easy to follow. The work itself will not be easy but the steps are beautifully explained. Brilliant! Buy the course. Yeah I will be using it for years. Shelle

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