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Get Started with Lifestyle Family Photography

with Elena S Blair

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Class duration: 4h 43m

See all 32 lessons
  • 39K students

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  • 100% recommended

    96 student reviews

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About The Class

Turn your photo hobby into a business

Stop making excuses for why you’re not calling yourself a photographer and get the tools needed to put yourself out there. Elena Blair is a lifestyle photographer with a six-figure business who started as your “mom with a camera.” With a knack for capturing authentic moments, posing for any age group, and running a business that continues to grow, Elena joins CreativeLive to give you a quick start into building your family photography business. In this jam-packed course you’ll learn:

  • What lifestyle photography is
  • Basics of gear and camera settings
  • Lighting and composition techniques
  • How to shoot with intention
  • Tips for finding your market and connecting with families
  • Posing techniques for a variety of families and age groups
  • Pricing your photo sessions
  • How to work with a 3rd party to help edit your imagery

If you have a love of photography and are tossing around the idea of turning your hobby into a business, this course will give you the confidence to take a chance, believe in yourself, and have the tools needed to be successful.


Lesson Plan

  1. 01

    Class Introduction

    10:48
  2. 02

    What is Meaningful Lifestyle Family Photography?

    15:37
  3. 03

    Settings for Shoots

    10:50
  4. 04

    Light, Composition & Location

    10:47
  5. 05

    Settings Q&A

    08:54
  6. 06

    Why Connection is Important

    15:11
  7. 07

    Connection Q&A

    09:36
  8. 08

    Session Experience

    10:43
  9. 09

    Marketing Strategy for Lifestyle Family Photography

    09:34
  10. 10

    Family Preparation

    14:11
  11. 11

    How to Get to Know Families Fast

    12:22
  12. 12

    The Actual Shoot

    08:10
  13. 13

    Considerations for a Photograph

    11:43
  14. 14

    The Family Session Workflow

    07:38
  15. 15

    Shoot: Start Standing

    05:49
  16. 16

    Shoot: Money Shot & Siblings

    05:08
  17. 17

    Shoot: Time to be Seated

    06:41
  18. 18

    Shoot: Portrait of Each Child

    02:09
  19. 19

    Shoot: Laying Down

    04:25
  20. 20

    Shoot: Mom & Dad Alone with Child

    06:50
  21. 21

    Shoot: Movement Poses & Everyone in The Frame

    04:07
  22. 22

    Shoot: Parents Together & Mom Alone

    04:40
  23. 23

    Additional Shoot Considerations

    04:38
  24. 24

    Review Images from Shoot

    07:17
  25. 25

    Shoot Q&A

    08:23
  26. 26

    Pricing & Business Strategy

    21:15
  27. 27

    My Editing Strategy

    04:54
  28. 28

    How to Cull Images

    03:44
  29. 29

    Outsourcing Post Production

    12:53
  30. 30

    Image Gallery Delivery

    08:42
  31. 31

    Pricing & Business Q&A

    11:00
  32. 32

    Finalize The Client Experience

    05:20

Meet Your Expert

Elena S Blair

Elena S Blair is a Seattle-based photographer, mother of three, and owns a thriving lifestyle family and newborn photography business. She strives to find the unique beauty within every family she captures. Elena is also passionate about building community and encouraging other photographers to find depth and purpose in their work and business through both online and in-person education. She is the co-founder of Ladyboss Workshops with CreativeLive instructor Sandra Coan to help up and coming women photographers create profitable businesses.

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf FAQ Template
  • pdf Family Sessions Prep Guide
  • pdf Session Prep Example Email
  • pdf Family Session Education Experience
  • pdf Pricing Worksheet

100% of students recommend this class.
See what some of them have to say.

  • Sandra Kay Hayes

    July 2018

    I am totally in tears watching this, and think that every person going into Photography should watch these. She is a great teacher, and helps us to understand our "why" so much better. I also LOVE that she helps one feel confident with the non-perfect, (or so called) shots, Thank you so much for giving me more confidence to shot what I love and not worry about "rules!!". Best class I've taken I will recommend her to every group I am in!!!

  • Julia Khris

    Julia Khris

    March 2018

    Elena is a great presenter. Delivers information in a very fun and engaging way. This course would be good for a beginner photographer. She shares the basics, but unfortunately doesn't quite provide advice on the more tricky questions. She shares a lot about her current state of business (10 years in and making enough profit to afford hiring staff). This is great to know what to aim for, however, it would be more beneficial to hear more about HOW to get to this stage. The main idea that I took from this course is: outsource as many processes as you can. Elena doesn't have a very distinctive style (no offence, but there is a huge competition in the style and editing that she works with), I would love to hear her advice on how to win in such high competition, how to convince clients to choose you and pay higher price tag for an equal quality of work. This is a fairly inexpensive class, so I would recommend it to the beginners, but not to the more experienced photographers.

  • Deb BUckingham

    Deb BUckingham

    December 2018

    Oh my gosh! I’m speechless, which is not me! #extravert I absolutely love that she talks of everything i want to do with my business, but i thought it was taboo. I’m seriously in awe of Elena. She’s not afraid to be authentic. I admire her style and workflow. This class gave me so much hope in designing the kind of business i truly want to have. I highly recommend this course for anyone who loves the idea of an “online” business catering to families who love the lifestyle look. Oh my gosh! I’m so happy I pressed BUY. YOU should too!

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