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How To Develop and Market Your Brand

with Sandra Coan

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  •   02 What is Brand

    03:11

Class duration: 1h 19m

See all 6 lessons
  • 32K students

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  • 100% recommended

    2 student reviews

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About The Class

Creating and utilizing a brand that connects to clients

There is no denying that a strong brand is key to building a strong business. But developing a brand is often confusing and hard. And knowing how to use it in your marketing is trickier still.

In this class, Sandra Coan will break it all down and show you how easy and powerful brand building can be. You will learn:

  • What a brand is and what a brand isn’t
  • The one thing you need to know to build a unique and instantly recognizable brand
  • How to use your brand to connect to clients, establish trust and build loyalty
  • How to build a solid marketing strategy that will set you apart

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    11:51
  2. 02

    What is Brand

    03:11
  3. 03

    How do you Create A Brand

    23:08
  4. 04

    Knowing your Target Market

    13:24
  5. 05

    Mastering the Marketing Machine

    17:53
  6. 06

    How to Put it All into Action

    09:43

Meet Your Expert

Sandra Coan

With over sixteen year’s experience working in both film and digital photography, Sandra Coan is a film photographer specializing in studio portraiture and family photography. ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • Sarit Krupka

    Sarit Krupka

    October 2017

    Marketing and so much more! Sandra is an exceptionally talented and inspirational photographer. She puts herself and her experience out there to truly help you understand the market and succeed. In 90 minutes, she took me on a journey. I had a few "aha" moments. Thank you!

  • Creativelive Student

    Creativelive Student

    October 2017

    This is one of my favourite classes of PhotoWeek 2017 where Sandra gives the reason 'why' we should pursue our passion, photography in this case, but otherwise too, a well-presented, highly motivating class that would leave most wanting to go out and do it.

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