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How To Set Up Your Pricing Structure

with Tomayia Colvin

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  •   01 Class Introduction


Class duration: 1h 22m

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About The Class

It's time to raise your prices

Are you afraid to raise your prices but you’re not making ends meet? Are you worried that you’ll lose clients because they’ll think you’re overpriced? Join photographer and educator Tomayia Colvin as she talks you through the process of identifying what your photography skills are worth and how to charge for them.

In this class Tomayia will instruct you on:

  • How to conquer your fears of charging what you’re worth
  • Figuring out what your business costs are and what you need to make a profit
  • Creating a price list that covers your skills as well as the products that you offer
  • How to market your services to new and existing clients

It’s scary to charge more and worry about whether you’ll lose clients. But Tomayia’s experiences in this area will help you gain the confidence you need to acknowledge your value and still attract new clientele.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Learning From Your Mistakes

  3. 03

    Tackling Pricing Structure Fear

  4. 04

    Get Started Setting Up Your Pricing Structure

  5. 05

    Determining Your Cost to do Business

  6. 06

    Creating an Action Plan

  7. 07



Meet Your Expert

Tomayia Colvin

Tomayia Colvin has been photographing high school seniors and weddings for five years and has been a classroom teacher for more than 10 years. In addition to being an instructor at WPPI, she's been an educator for Imaging USA, United hosted by Showit, and  for other photo education platforms.

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See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • Robin Spencer

    Robin Spencer

    November 2018

    Tomayia Colvin is delightful, a great storyteller and easy to listen to. A very simple explanation of basic accounting for photographers and a real eye opener for many.

  • Flash Hoogstraten

    Flash Hoogstraten

    October 2018

    Gives you great insights about how to handle your prices and to be confident to ask those prices!

  • Shana J

    December 2018

    Tomayia was awesome! The way she broke everything down was so ridiculously simple that I finally “heard the message of charging what you have to to get your bottom line” This was very timely for me. Pricing has been one of the biggest obstacles keeping me from moving forward in my new photography business because I didn’t value my worth. After this class, I started putting a budget together and now I am fired up. This is definitely doable. Thank you Tomayia!!!

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