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Mastering Business Fundamentals

with Sal Cincotta

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  •   Trailer

  •   01 Class Introduction

    22:15
  •   02 Establishing Goals

    37:21

Class duration: 14h 59m

See all 35 lessons
  • 11K students

    100% satisfaction guaranteed

  • 88% recommended

    9 student reviews

  • Access anytime

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About The Class

During this course, you’ll learn how to scale your staffing, provide unparalleled customer service, price your products effectively, and create a powerful brand from your personal style.

Whether you’re a beginner, intermediate, or advanced photographer, this course will provide a provide an accessible playbook for taking your business to the next level.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    22:15
  2. 02

    Establishing Goals

    37:21
  3. 03

    Establishing Goals: Advice for Beginners

    17:36
  4. 04

    Establishing Goals: Advice for Intermediates

    14:33
  5. 05

    Establishing Goals: Advice for Established Businesses

    26:28
  6. 06

    Specialist vs. Generalist

    41:04
  7. 07

    Pricing & Packaging

    45:11
  8. 08

    Shooting to Sell: Big Prints, Albums & Products

    23:59
  9. 09

    Pricing: The Digital Negative Controversy

    26:21
  10. 10

    The Evolution of SCP's Pricing

    37:04
  11. 11

    Student Q&A

    19:05
  12. 12

    Defining Your Style: Consistency is Key

    09:14
  13. 13

    Defining Your Style: Advice for Newbies

    51:27
  14. 14

    Defining Your Style: Advice for Intermediate Studios

    14:03
  15. 15

    Defining Your Style: Advice for Established Studios

    23:49
  16. 16

    Next Level: Medium Format

    08:56
  17. 17

    Branding

    09:28
  18. 18

    Next Level Products

    21:06
  19. 19

    Marketing: The Other Half of Your Style

    05:58
  20. 20

    Marketing for the Newbie Studio

    26:38
  21. 21

    Marketing for the Intermediate Studio

    20:35
  22. 22

    Marketing for the Established Studio

    25:39
  23. 23

    Networking: Who, What, When, Where and Why

    31:06
  24. 24

    Customer Service

    49:08
  25. 25

    Best Practices: Seniors & Families

    40:51
  26. 26

    Best Practices: Babies, Glamour, Engagement & Wedding

    28:29
  27. 27

    Best Practices: Backing Up and Equipment

    12:48
  28. 28

    Best Practices: Sales

    42:22
  29. 29

    Best Practices: Post Production

    09:54
  30. 30

    Training Plan

    13:24
  31. 31

    Husband and Wife Teams

    1:15:36
  32. 32

    Husband & Wife Teams: Stories from Facebook

    14:36
  33. 33

    Insourcing vs. Outsourcing

    14:17
  34. 34

    Business Types

    21:03
  35. 35

    Building Confidence

    17:51

Meet Your Expert

Sal Cincotta

Sal is an award winning photographer, author, and wppi platform speaker.Sal is one of the most sought after business consultants in our industry, helping studios and photographers take their businesses to the next level.In 2007, gross sales were less than ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Model Release.docx
  • pdf Model Release.pdf
  • pdf SCP Wedding Contract.pdf
  • pdf SCP Wedding Copyright Release.doc
  • pdf SCP Wedding Copyright Release.pdf
  • pdf Initial Booking Email Templates and Call Scripts.pdf
  • pdf Initial Booking Workflow.pdf
  • pdf SCP 2013 Pricing Guide.pdf
  • pdf Top 10 Objections for Sales.pdf
  • pdf Mastering Business Fundamentals Keynote.pdf

88% of students recommend this class.
See what some of them have to say.

  • user-55a907

    June 2016

    How is this just $99? I would of definitely payed at least twice as much!!! Half way though the course and this information is more than what the price is worth. Thank You sal, We love your great energy and amazing information.

  • Creativelive Student

    August 2013

    My husband and I truly enjoyed this informative course. We love the way Sal is straight to the point about things and how to handle difficult situations. Taylor was awesome and helped me to embrace who I am and make it work for me. We can't wait for another class by Sal and Taylor. Josh and Lory

  • Creativelive Student

    August 2013

    My husband and I truly enjoyed this informative course. We love the way Sal is straight to the point about things and how to handle difficult situations. Taylor was awesome and helped me to embrace who I am and make it work for me. We can't wait for another class by Sal and Taylor. Josh and Lory

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