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Monetizing your Social Media Presence for Outdoor Photographers

with Colby Brown

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  •   01 Class Introduction

    06:59
  •   14 Perfecting the Cold Email

    14:00

Class duration: 2h 46m

See all 17 lessons
  • 9K students

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  • 100% recommended

    6 student reviews

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About The Class

Grab the attention of clients and brands

Social Media is a powerful marketing tool, but how do you leverage yourself to gain the attention of new clients or potential sponsors? Colby Brown covers how you can find ways to monetize using various networking platforms. Whether you’re interested in finding clients, becoming a brand ambassador, or selling prints this class will give you the tools needed to make strides in getting your network to work for you. You’ll learn: 
  • The significance of getting verified and how to find the right target markets for your business 
  • How to use ads to expand your business on Facebook 
  • The hidden value of LinkedIn and how to utilize it for sponsorship or brand influencer work 
  • How and when to pay to expand your reach

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    06:59
  2. 02

    Generating Revenue Through Social Media

    19:04
  3. 03

    Selling Prints Online

    14:40
  4. 04

    Image Licensing

    10:41
  5. 05

    How does Sponsorship Work?

    05:03
  6. 06

    The Significance of Getting Verified

    06:15
  7. 07

    Strategies for Paying to Play

    08:19
  8. 08

    Why use Facebook Pixels?

    04:01
  9. 09

    Why Use Facebook Audiences?

    04:03
  10. 10

    Creating Ads on Facebook

    05:47
  11. 11

    Networking 101

    11:36
  12. 12

    The Hidden Value of LinkedIn

    08:40
  13. 13

    Marketing Campaigns & Brand Influencer Work

    07:23
  14. 14

    Perfecting the Cold Email

    14:00
  15. 15

    The Art of Pitching Clients

    12:21
  16. 16

    Building Your Instagram Following

    17:56
  17. 17

    Class Wrap Up

    09:23

Meet Your Expert

Colby Brown

Colby Brown is a photographer, photo educator and author based out of Eastern Pennsylvania. Specializing in landscape, travel and humanitarian photography, his photographic portfolio spans the four corners of the globe. Throughout his work, one can see that he combines his love of the ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • Linea Broadus

    January 2017

    Colby's class was packed with great information for landscape photographers! From writing pitches to marketing with social media, he clearly explains how to achieve personal business goals. Thanks, Colby!

  • Beatriz Stollnitz

    January 2017

    I was fortunate to be in the live audience for this course. If you (and I !!!) take the time to truly absorb the content presented and put it in practice, this course will pay for itself over and over and over. It is rare for someone at Colby's success level to be so open about the financial aspects of what they do, and the details of how they do it. Highly recommended!

  • Esther Beaton

    January 2017

    There were 2 benefits from this course. First was the straight info from Colby - very specific - on how to write cold emails and pitches, how to find prospective clients, where to sell work, etc. Second BIG benefit was his stress on our individual creativity to achieve new revenue in this new age of the photography boom. Oh, and there's a 3rd: use social media; you almost can't go wrong.

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