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The Business of Volume School Photography

with Matthew The Body Kemmetmueller

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  •   01 Class Introduction


Class duration: 3h 57m

See all 20 lessons
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    2 student reviews

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About The Class

Make more money with school portraits

We’ve all had our annual school portrait taken over the years. Of course you didn’t think about the hard work and organization that it took for the photographer to get hundreds of images taken during that day, but volume school portrait photography is a great way for photographers to add additional income to their business. Matthew “The Body” Kemmetmueller has broken into that competitive market and wants to share his knowledge of that industry with you. He’ll explain:

  • How to get into the schools that are right for your business
  • The best way to choose the software and gear you’ll need
  • How to put together bids and win over the schools
  • The most efficient way to order and deliver products
  • How to automate the retouching process

School photography is not an easy market to conquer, but Matthew will walk you through everything you’ll need to know in order to become a successful school portrait photographer.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    How to Identify Schools to Work With

  3. 03

    How to Identify Decision Makers at Schools

  4. 04

    The Logistics of Placing Bids

  5. 05

    Learn From Your Mistakes

  6. 06

    Why a Good Bid is Important

  7. 07

    Intro & School Specifications for Bid

  8. 08

    Bid Questionnaire

  9. 09

    Charter School Bids

  10. 10

    Gear Rundown for School Photography

  11. 11

    Key Elements for Photoshoot Day

  12. 12

    Photolynx Workflow

  13. 13

    Pre Paid Sales Vs Proof Jobs

  14. 14

    Account Retention

  15. 15

    Preschool Photography

  16. 16

    Bidding Differences for Preschool Photography

  17. 17

    Order Forms & Products for Preschool Photoshoots

  18. 18

    Cap & Gown Pricing & Packages

  19. 19

    How to Order Specialty and Service Items

  20. 20

    Packaging & Delivering Products


Meet Your Expert

Matthew The Body Kemmetmueller

Matthew Kemmetmueller, AKA “The Body” is the Lead Photographer/Owner of Kemmetmueller Photography based just outside of Minneapolis, Minnesota. Matthew was first introduced to this industry from his father who started Kemmetmueller Photography in 1972.From here Kemmetmueller Photography grew in the ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • jpg Preschool Order Form (front)
  • jpg Preschool Order Form (back)
  • jpg Elementary School Order Form (front)
  • jpg Elementary School Order Form (back)
  • jpg High School Order Form (front)
  • jpg High School Order Form (back)
  • jpg School Portrait Photoshoot Setup
  • pdf Get Started with Adobe Stock

100% of students recommend this class.
See what some of them have to say.

  • Diane Yvon

    Diane Yvon

    August 2017

    I was looking to add preschool photography to my business and this course really was thorough and helped me prepare. Matthew is so friendly and always makes learning easy! His courses are very organized. Highly recommend, Diane Zarlingo

  • Dorine Rosier

    Dorine Rosier

    December 2017

    Matthew is very good in his teaching style and makes me want to watch the whole thing! The information he gives is priceless!

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