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Commercial and Iconic Headshots

with Lou Freeman

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  •   02 Lighting and Styling for Headshots


Class duration: 5h 9m

See all 11 lessons
  • 19K students

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  • 91% recommended

    12 student reviews

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About The Class

take iconic portraits and headshots.

Ready to add a new, lucrative dimension to your photography business? Join CreativeLive instructor Lou Freeman to learn everything you need to know to take controlled, candid, and commercial portraits and headshots.

The skills you learn throughout this workshop can be applied to iconic portraits, pageant and glamour shots, headshots and other commercial photos, and beyond. You’ll learn about the industry standards for each type of portrait, including how to work professionally with a wide variety of clients. Lou will guide you through determining the unique goal of each shoot and developing a plan for giving clients the results they want. As Lou takes portraits live in-studio, she’ll share foolproof lighting and posing strategies. You’ll also build strategies for marketing and pitching to clients.

By the end of this course, you’ll have the artistic skills to take classic, iconic portraits and the marketing skills to attract clients who’ll drive your business.

Topics Covered

Lesson Plan

  1. 01

    Tools and Gear

  2. 02

    Lighting and Styling for Headshots

  3. 03

    Five Types of Headshots

  4. 04

    Shoot: Commercial Headshot

  5. 05

    Shoot: Theatrical Headshot

  6. 06

    Shoot: Glamour Headshot 1

  7. 07

    Shoot: Glamour Headshot 2

  8. 08

    Shoot: Glamour Headshot 3

  9. 09

    Shoot: Iconic Male

  10. 10

    Shoot: Iconic Rocker Chick

  11. 11

    Marketing and Price Points


Meet Your Expert

Lou Freeman

"Lou Freeman has practiced the art of fashion, glamour, fine interior and product photography for three decades. Her clients are among the most respected and recognized names in America and Europe. Her work is both powerful and visionary and has ... read more

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Bonus Material

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  • pdf Commercial and Iconic Head Shots Slides.pdf

91% of students recommend this class.
See what some of them have to say.

  • Dianne N

    July 2014

    Awesome class! Well worth the cost for advice and expertise from such an amazing photographer. Lou Freeman is an excellent teacher. She explains and describes in detail how she is photographing, why she is doing it that way, the equipment she is using and how to interact with your subject. I can use these headshot strategies in every aspect of my photography. Thank you Lou!

  • Kent Youngblood

    January 2018

    Really enjoyed the class and thought Lou did a great job explaining her process with headshots. I've used her headshot approach with natural light on numerous occasions and came up with stunning shots.

  • Creativelive Student

    May 2019

    I love Lou’s teaching style and genuine desire to share her deep knowledge and experience. Absolutely my favorite instructor on Creative Live.

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