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Commercial Photography: From Start to Finish

with Joel Grimes

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  •   04 Shoot: One Side Light Beauty Shot Part 1


Class duration: 15h 19m

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About The Class

break into the commercial market.

Commercial photography can be a lucrative and artistically fulfilling way to earn a living as a photographer. Learn what it takes to break into the commercial market and create impressive and imaginative work from industry veteran, Joel Grimes.

If you want to attract commercial clients, your existing body of work must have a sophisticated and distinct voice. Joel will coach you through the experience of establishing your own unique voice and show you how to bring it to life through six photo shoots and their corresponding edits. Joel will demonstrate one-light fashion and concept shoots and take you back to the desk to composite and polish them. You’ll also see Joel shooting product and portrait photos using a more elaborate set-up. This course will also cover the business of bidding for commercial work, effective negotiation tactics and final delivery.

If you are ready to break into commercial photography or up your client game, you won’t want to miss this complete guide to shooting, editing and delivering commercial work.

Topics Covered

Lesson Plan

  1. 01

    Ten Things That Spell Disaster for a Photographer Part 1

  2. 02

    Ten Things That Spell Disaster for a Photographer Part 2

  3. 03

    Ten Things You Need to Know about Branding

  4. 04

    Shoot: One Side Light Beauty Shot Part 1

    Learn Joel Grimes' unique approach to shooting captivating beauty portraiture.

  5. 05

    Shoot: One Side Light Beauty Shot Part 2

  6. 06

    Shoot: One Overhead Light Headshot

  7. 07

    Shoot: Edgy Three Light Setup Part 1

  8. 08

    Shoot: Edgy Three Light Setup Part 2

  9. 09

    Shoot: High Fashion with Cross Light

  10. 10

    Lighting Q&A

  11. 11

    Compositing Fashion Shoot Part 1

  12. 12

    Compositing Fashion Shoot Part 2

  13. 13

    Recap with Q&A

  14. 14

    Understanding the Bidding Process

  15. 15

    The Art of Negotiation

  16. 16

    Money vs Art

  17. 17

    Shoot: Harley Man with Three Light Setup

  18. 18

    Shoot: Harley Man with One Light Setup

  19. 19

    Shoot: Capturing Athletic Intensity

  20. 20

    Shoot: Capturing Atlethic Movement

  21. 21

    Shoot: Athletic Portrait

  22. 22

    HDR Backgrounds

  23. 23

    Compositing Harley Man

  24. 24

    Compositing Athlete

  25. 25

    Retouching Q&A

  26. 26

    So You Want to Make a Living

  27. 27

    The Reality of Making a Living as a Photographer

  28. 28

    The Road to Becoming Pro

  29. 29

    Shoot: One Speedlite Beauty Shot

  30. 30

    Shoot: Three Light Beauty Shot

  31. 31

    Shoot: Blown Out Beauty Shot

  32. 32

    Shoot: Steampunk with Crosslight

  33. 33

    Shoot: Steampunk with Three Lights

  34. 34

    Compositing Steampunk Shoot Part 1

  35. 35

    Compositing Steampunk Shoot Part 2

  36. 36

    Compositing Blown Out Beauty Shoot


Meet Your Expert

Joel Grimes

In 1984 Joel Grimes graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio working out of Denver Colorado.For over 27 years Joel has worked for many of the top advertising agencies and ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • OneMoreArtist


    July 2014

    Joel Grimes reflects the true meaning of a passionate modern artist. Seamlessly blending his old school film techniques in todays ever-changing digital world with such amazing realistic results. Not only in his own body of work, but achieving the same outcome while teaching LIVE, even when things don’t always run smoothly, much like the real world. Thank you Joel for sharing your hard work and talents, your struggles, most importantly, your honest open teaching style with such detail in every segment. Much appreciate CREATIVE LIVE for keeping it real with good talent, on and off screen showcasing common humanity in us all. Indeed, a revolutionary company. Manny DaCunha.

  • Creativelive Student

    Creativelive Student

    February 2015

    First off let me say that Joel Grimes seems like a very passionate and sincere person and artist. With that said this course was not what I was looking for. I was looking for more information on the business side of Commercial Photography. The segment titles led me to believe that I found it, but he would not really go into to much detail on the subject and just direct you to his previous video on creative live. He would provide inspirational stories on the industry and some good rule of thumbs, but nothing too detailed about the business. In the end I think the segments should be renamed and the workshop retitled "Concept Driven Photography, Part 2". That way people know to buy the first one. I still thinks Joel Grimes is great and love his work, but would not recommend this workshop for an in-depth look at business side of commercial photography. (HE did do a good job explaining how to develop a style/brand though

  • Creativelive Student

    July 2014

    As an editorial and photographic professional it's refreshing to find new cerebral information that goes beyond simple instruction. It was motivating to see Joel, a highly respected professional who is successful in "real-life", display his thought process, points to be successful, and insights into his art. When you have been in the industry, working full time, you need those moments to relax, visualize and re-energize so you can look at projects with a renewed vision and passion. Joel and his Commercial Photography course did that and more for me. If my schedule allowed, I would certainly join Joel at one of his workshops. Only thing better than this CreativeLive would be attending live. Thank you Joel.

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