Skip to main content

Watch Trailer

Commercial Photography: From Start to Finish

with Joel Grimes

Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 1 Lesson For Free

  •   Trailer

  •   04 Shoot: One Side Light Beauty Shot Part 1

    26:25

Class duration: 15h 19m

See all 36 lessons
  • 26K students

    100% satisfaction guaranteed

  • 100% recommended

    34 student reviews

  • Access anytime

    OFFLINE SYNC WITH iOS APPS

Get the Pass

Unlock this class plus 1500+ more >

starting at $25/month*

$299/year or $39/month

Watch Now

You already have access!

Buy Class

$149

About The Class

break into the commercial market.


Commercial photography can be a lucrative and artistically fulfilling way to earn a living as a photographer. Learn what it takes to break into the commercial market and create impressive and imaginative work from industry veteran, Joel Grimes.

If you want to attract commercial clients, your existing body of work must have a sophisticated and distinct voice. Joel will coach you through the experience of establishing your own unique voice and show you how to bring it to life through six photo shoots and their corresponding edits. Joel will demonstrate one-light fashion and concept shoots and take you back to the desk to composite and polish them. You’ll also see Joel shooting product and portrait photos using a more elaborate set-up. This course will also cover the business of bidding for commercial work, effective negotiation tactics and final delivery.

If you are ready to break into commercial photography or up your client game, you won’t want to miss this complete guide to shooting, editing and delivering commercial work.

Topics Covered


Lesson Plan

  1. 01

    Ten Things That Spell Disaster for a Photographer Part 1

    25:08
  2. 02

    Ten Things That Spell Disaster for a Photographer Part 2

    30:45
  3. 03

    Ten Things You Need to Know about Branding

    31:13
  4. 04

    Shoot: One Side Light Beauty Shot Part 1

    Learn Joel Grimes' unique approach to shooting captivating beauty portraiture.

    26:25
  5. 05

    Shoot: One Side Light Beauty Shot Part 2

    19:21
  6. 06

    Shoot: One Overhead Light Headshot

    14:07
  7. 07

    Shoot: Edgy Three Light Setup Part 1

    26:21
  8. 08

    Shoot: Edgy Three Light Setup Part 2

    16:41
  9. 09

    Shoot: High Fashion with Cross Light

    24:58
  10. 10

    Lighting Q&A

    11:25
  11. 11

    Compositing Fashion Shoot Part 1

    40:22
  12. 12

    Compositing Fashion Shoot Part 2

    29:20
  13. 13

    Recap with Q&A

    12:43
  14. 14

    Understanding the Bidding Process

    29:18
  15. 15

    The Art of Negotiation

    35:55
  16. 16

    Money vs Art

    19:19
  17. 17

    Shoot: Harley Man with Three Light Setup

    33:28
  18. 18

    Shoot: Harley Man with One Light Setup

    29:34
  19. 19

    Shoot: Capturing Athletic Intensity

    33:55
  20. 20

    Shoot: Capturing Atlethic Movement

    22:40
  21. 21

    Shoot: Athletic Portrait

    25:10
  22. 22

    HDR Backgrounds

    25:17
  23. 23

    Compositing Harley Man

    33:55
  24. 24

    Compositing Athlete

    10:24
  25. 25

    Retouching Q&A

    13:55
  26. 26

    So You Want to Make a Living

    12:18
  27. 27

    The Reality of Making a Living as a Photographer

    28:53
  28. 28

    The Road to Becoming Pro

    41:32
  29. 29

    Shoot: One Speedlite Beauty Shot

    18:12
  30. 30

    Shoot: Three Light Beauty Shot

    26:59
  31. 31

    Shoot: Blown Out Beauty Shot

    19:25
  32. 32

    Shoot: Steampunk with Crosslight

    30:27
  33. 33

    Shoot: Steampunk with Three Lights

    37:12
  34. 34

    Compositing Steampunk Shoot Part 1

    35:04
  35. 35

    Compositing Steampunk Shoot Part 2

    20:01
  36. 36

    Compositing Blown Out Beauty Shoot

    27:36

Meet Your Expert

Joel Grimes

In 1984 Joel Grimes graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio working out of Denver Colorado.For over 27 years Joel has worked for many of the top advertising agencies and ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • OneMoreArtist

    OneMoreArtist

    July 2014

    Joel Grimes reflects the true meaning of a passionate modern artist. Seamlessly blending his old school film techniques in todays ever-changing digital world with such amazing realistic results. Not only in his own body of work, but achieving the same outcome while teaching LIVE, even when things don’t always run smoothly, much like the real world. Thank you Joel for sharing your hard work and talents, your struggles, most importantly, your honest open teaching style with such detail in every segment. Much appreciate CREATIVE LIVE for keeping it real with good talent, on and off screen showcasing common humanity in us all. Indeed, a revolutionary company. Manny DaCunha.

  • Creativelive Student

    Creativelive Student

    February 2015

    First off let me say that Joel Grimes seems like a very passionate and sincere person and artist. With that said this course was not what I was looking for. I was looking for more information on the business side of Commercial Photography. The segment titles led me to believe that I found it, but he would not really go into to much detail on the subject and just direct you to his previous video on creative live. He would provide inspirational stories on the industry and some good rule of thumbs, but nothing too detailed about the business. In the end I think the segments should be renamed and the workshop retitled "Concept Driven Photography, Part 2". That way people know to buy the first one. I still thinks Joel Grimes is great and love his work, but would not recommend this workshop for an in-depth look at business side of commercial photography. (HE did do a good job explaining how to develop a style/brand though

  • Creativelive Student

    July 2014

    As an editorial and photographic professional it's refreshing to find new cerebral information that goes beyond simple instruction. It was motivating to see Joel, a highly respected professional who is successful in "real-life", display his thought process, points to be successful, and insights into his art. When you have been in the industry, working full time, you need those moments to relax, visualize and re-energize so you can look at projects with a renewed vision and passion. Joel and his Commercial Photography course did that and more for me. If my schedule allowed, I would certainly join Joel at one of his workshops. Only thing better than this CreativeLive would be attending live. Thank you Joel.

    Similar classes you might like

    You know who’d love this class...?

    When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)

    GIFT THIS CLASS