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Commercial Photography: Thriving in a Competitive Industry

with Joel Grimes

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  •   Trailer

  •   01 Class Introduction

    02:54
  •   03 The Power of Branding

    07:45

Class duration: 2h 50m

See all 12 lessons
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    2 student reviews

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About The Class

expert advice from an industry veteran.

Find out what it takes to get noticed in the commercial photography world!

In Commercial Photography: Thriving in a Competitive Industry, Joel Grimes will share real-world insights on making it as a commercial photographer.

Joel has worked in the commercial arena for more than 26 years and in this class he will share the most important lessons he has learned. 

Joel will teach you how to:

  • Build a successful promotional advertising campaign
  • Win over Art Directors
  • Develop a strong visual brand and create your own trends
  • Leverage a bound, printed portfolio to win clients

Joel will also demonstrate how he creates his own iconic look. You’ll see how he blends Rembrandt cross lighting and and background textures in Photoshop to produce his moody, intense images.

Commercial Photography: Thriving in a Competitive Industry with Joel Grimes will help you gain your foothold and get ahead in the high-intensity discipline of commercial photography.  

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    02:54
  2. 02

    Building a Game Plan

    11:29
  3. 03

    The Power of Branding

    07:45
  4. 04

    Setting the Trends

    19:48
  5. 05

    Speak the Right Language

    12:27
  6. 06

    Getting your Foot in the Door

    13:35
  7. 07

    The Portfolio

    10:21
  8. 08

    What Should I Charge

    16:01
  9. 09

    Lighting Set up and Explanation of Shoot

    19:09
  10. 10

    Shoot: 45 Degree Softbox - Rembrandt

    28:08
  11. 11

    Post Processing: Set-up

    08:24
  12. 12

    Post Processing

    20:13

Meet Your Expert

Joel Grimes

In 1984 Joel Grimes graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio working out of Denver Colorado.For over 27 years Joel has worked for many of the top advertising agencies and ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • James Munroe

    James Munroe

    November 2015

    Very good course. Joel tells it like it is. Very cool photography & Photoshop tips that I'll use in my business. Thanks Joel and Creative Live for an awesome course! James

  • Creativelive Student

    April 2016

    Commercial Photography: thriving in the competitive industry is a very straightforward class. Joel is clear and to the point, breaking down step-by-step how he did it. From developing a portfolio to getting your name in front of people; from setting up the light to the post-processing thinking. I am so happy I bought this course. Thank you Joel Grimes for your time and expertise.

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