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Concept-Driven Commercial Photography

with Joel Grimes

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  •   Trailer

  •   02 Learning to Light

    29:28
  •   04 Lighting Approaches Part 2

    21:11

Class duration: 10h 5m

See all 22 lessons
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    29 student reviews

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About The Class

light, shoot, & edit commercial work.

This course is part of the Joel Grimes Bundle.

Commercial photography isn’t about mastering complex lighting ratios or obscure retouching techniques. Successful commercial photography hinges upon your ability to turn your creative vision into a polished product. In this class, commercial photographer Joel Grimes will teach you how to think of your photography as an artistic process, not a mathematical equation.

Joel, a commercial photographer with more than 25 years’ experience working for top advertising agencies, will reveal his signature lighting, shooting, editing, and marketing methods. Joel will teach you to trust your artistic instincts by demonstrating how he conceptualizes two different photo shoots: an edgy athletic portrait, and a commercial beauty shoot. Joel will also walk you through how to identify the right lighting to attain your desired result.

After transforming the way you think about conceptualizing, lighting, and shooting, Joel will unveil his creative compositing techniques and tips and tricks for retouching skin. By the end of this two-day workshop, you will have a tried-and-true playbook for creating works of photographic art that dazzle commercial clients.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    08:26
  2. 02

    Learning to Light

    29:28
  3. 03

    Lighting Approaches Part 1

    17:49
  4. 04

    Lighting Approaches Part 2

    21:11
  5. 05

    Shoot: Athlete Portrait

    34:57
  6. 06

    Shoot: Edgy Athlete Portrait

    37:16
  7. 07

    Photographing Motion

    17:52
  8. 08

    Shoot: Athlete in Motion Portrait

    43:17
  9. 09

    Background Creation

    20:48
  10. 10

    Retouching in Photoshop

    17:34
  11. 11

    Compositing

    40:41
  12. 12

    General Q&A

    10:56
  13. 13

    Shoot: Beauty Headshot

    44:39
  14. 14

    Shoot: High Key Beauty Portrait

    37:10
  15. 15

    Skin Retouching in Photoshop Part 1

    36:28
  16. 16

    Skin Retouching in Photoshop Part 2

    26:38
  17. 17

    The Truth About Marketing

    22:20
  18. 18

    Overcoming Rejection

    34:58
  19. 19

    Marketing Yourself to the Industry

    32:28
  20. 20

    Reinventing Yourself

    25:40
  21. 21

    Branding Yourself

    22:24
  22. 22

    Pricing

    22:15

Meet Your Expert

Joel Grimes

In 1984 Joel Grimes graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio working out of Denver Colorado.For over 27 years Joel has worked for many of the top advertising agencies and ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • x-man

    January 2017

    Fantastic!! He is so down to earth and humble. His work is unique an exceptional and he shares his techniques, experience, tricks, and best of all his life stories that took him to where he is now. One of the best instructors in CL. I love how he checks the ego at the door and just shares his art and techniques with us. I definitely recommend this course and I was lucky enough to get it at a great discounted price but it is worth its regular price imho.

  • Dee

    March 2015

    He's my new favorite instructor, there are many CL instructors I really like but the second I watched and heard him I bought the course, love his style, love his knowledge and the way he conveys it. His way of Frequency separation is fantastic and pretty precise and takes care of a lot of flaws. Learned lots! Thanks Joel! Thank heavens I am not color blind ;)

  • aracelibotello

    aracelibotello

    April 2014

    Joel makes it easy to follow when it comes to editing and shooting. He is a wonderful teacher and very easy to learn from. I enjoyed the photoshop techniques he taught as well as his approach to lighting. My favorite part is his advice on business it's very motivating and inspirational. I thoroughly enjoyed this course!

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