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Finding and Winning Commercial Clients

with Steve Hansen

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  •   03 How to Target Clients and Get Them to Commit to You

    16:57

Class duration: 1h 18m

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  • 31K students

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  • 50% recommended

    2 student reviews

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About The Class

Placing a value on your photography

How do commercial photographers find clients and price their product? Product Photographer Steve Hansen shares his experience in how to stay competitive and remain profitable when approaching clients. In this course he'll cover everything from marketing, estimating different types of jobs, presenting your images both online and face-to-face as well as how to go about setting up meetings with ad agencies and in-house brands.

Topics Covered


Lesson Plan

  1. 01

    How to Build Your Brand

    18:23
  2. 02

    How to Sell Your Brand

    16:24
  3. 03

    How to Target Clients and Get Them to Commit to You

    16:57
  4. 04

    How to Maintain Client Relationships

    26:45

Meet Your Expert

Steve Hansen

An award-winning photographer specializing in food and beverages, Steve Hansen brings an artist’s eye and a chef’s perspective to every image he creates for his clients. Steve draws upon his prior experience as a food stylist, professional chef, and digital artist to every shoot where he creates vibrant and impactful images that consistently resonate with the senses ... read more

See instructor's Classes

50% of students recommend this class.
See what some of them have to say.

  • Ken Aaron

    February 2018

    Overall this is a good series. There is good info in here for most commercial photographers, not just food photographers. But you have to pay attention and know what to listen for. Beginners, photographers new to the business may struggle with this. The info is buried among the stories, which are plentiful. The issue I have with the stories is that he’s a little scattered. He will stop mid sentence to pick up another related thought, without finishing the first. So it’s a little difficult to follow. But it’s in those stories that he’ll include the nuggets of relevant info.

  • Chad Clark

    June 2019

    Disappointing and not worth the investment of time or money

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