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How to Be a Commercial Photographer

with Aaron Nace , Gary Martin and Rob Grimm

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  •   Trailer

  •   02 Class Introduction

    26:47
  •   03 Roles in Commercial Photography

    33:41

Class duration: 15h 36m

See all 34 lessons
  • 16K students

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  • 95% recommended

    20 student reviews

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About The Class

Ready to break into the commercial photography business, but unsure of where to start? Rob Grimm and Gary Martin will help you navigate the ins and outs of the industry by delivering expert advice on an entire gamut of subjects –– from marketing, to shooting, to branding, and location scouting.

Rob and Gary’s workshop will be your personal guide to every single aspect of commercial photography. You'll learn how to set a budget, advertise your brand, and build your portfolio and client base. These two seasoned pros will also share invaluable technical tips on shooting and retouching.

This course is a one-stop shop for all the tools and skills needed to build a commercial photography portfolio and find your niche in the industry!

Topics Covered


Lesson Plan

  1. 01

    Photo Shoot for Duratran Backplate

    09:13
  2. 02

    Class Introduction

    26:47
  3. 03

    Roles in Commercial Photography

    33:41
  4. 04

    Breaking into Commercial Photography

    23:46
  5. 05

    Establishing Your Brand

    16:40
  6. 06

    The Commercial Industry

    09:15
  7. 07

    Anatomy of a Photo Shoot

    30:08
  8. 08

    Photo Rep Interview - Lesley Zahara

    24:23
  9. 09

    Shoot: Hibiki Whisky Part 1

    29:14
  10. 10

    Shoot: Hibiki Whisky Part 2

    36:55
  11. 11

    Shoot: Hibiki Whisky Details

    23:52
  12. 12

    Shoot: Glass and Fake Ice Part 1

    31:25
  13. 13

    Shoot: Glass and Fake Ice Part 2

    21:21
  14. 14

    Building your Portfolio

    27:39
  15. 15

    Marketing

    15:38
  16. 16

    Search Engine Optimization

    35:28
  17. 17

    Equipment Overview

    37:23
  18. 18

    Working with a Creative Director - w/ Pat Olds

    27:26
  19. 19

    Shoot: Beer Bottle Ad

    36:27
  20. 20

    Shoot: Beer Bottle Diffusion Trick

    27:32
  21. 21

    Shoot: Beer Bottle Star Flare

    22:08
  22. 22

    Shoot: Beer Bottle Icy Effect

    21:46
  23. 23

    Shoot: Beer Bottle Reflecter Cards

    27:06
  24. 24

    Shoot: Beer Glasses

    38:01
  25. 25

    Retouching Meeting With Aaron Nace

    19:27
  26. 26

    Retouching Hibiki Bottle: Neck

    31:42
  27. 27

    Retouching Hibiki Bottle: Label & Sides

    30:28
  28. 28

    Retouching Hibiki Bottle: Glass & Bottle

    32:28
  29. 29

    Retouching Hibiki Bottle: Label and Adding Back Plate

    44:59
  30. 30

    Retouching Beer Ad: Meeting and Set Up

    34:41
  31. 31

    Retouching Beer Ad: Adding Glasses

    17:39
  32. 32

    Retouching Beer Ad: Beer Body

    26:45
  33. 33

    Retouching Beer Ad: Beer Glasses Finishing

    38:47
  34. 34

    Retouching Beer Ad: Flares

    26:31

Meet Your Experts

Aaron Nace

For over five years, Aaron Nace has been teaching photography and photo manipulation to millions of users across the world at every skill level. Initially a hobbyist while earning a Bachelor of Arts degree in Industrial Design from North Carolina ... read more

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Gary Martin

Gary grew up in Missouri spending weekdays in St. Louis and the weekends on a cattle ranch in southern Missouri riding horses and canoeing. One of the best day's of his life included jumping out of a plane, rafting off ... read more

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Rob Grimm

I am a dynamic individual; a photographer, a father, a furniture designer, a husband, a yoga nut, a devoted friend, a soccer coach, a little brother and lover of a warm brownie straight from the oven. I’m a momma’s boy ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Example_Production_Book-RGG_Photo.pdf
  • pdf Photo_Assistant_Guide-RGG_PHOTO.pdf
  • pdf Digital Swag Bag.pdf
  • pdf Day 1 Presentation Slides.pdf
  • pdf Day 2 Presentation Slides.pdf

95% of students recommend this class.
See what some of them have to say.

  • Totoo

    Totoo

    September 2014

    I have gratefully been watching this tutorial for free online, and as always CreativeLIVE has done an awesome job in bringing one of the best instructors of the trade and his creative team to help us improve and enjoy a higher level of understanding and performance in the skills we would like to achieve. I am humbled as always and ever so grateful. I would love to purchase the course myself, but since I live abroad, it is practically impossible, I hope those who can, would. I would just like to add one of the most interesting things I have learnt from this course is the careful attention these guys are paying to minute details and the amount of patience it takes to achieve their goals in each project. Stay inspiring, Totoo in China

  • Ivan

    Ivan

    May 2016

    Outstanding course! I'm a former creative director, now photographer full time and have had the unique experience working with studio photographers for commercial products in the past. This course is right on and very close to my experiences, and now that I'm behind the camera, it's nice to see some of those trade secrets revealed. Commercial work is fussy and you often have to sweat the details, but the results can be astonishing and rewarding. Rob and Gary do an excellent job explaining the ins and outs, without any pretention or hold-back on secrets. Something that's always annoyed me in the past, photographers never liked revealing their process. It's great fun watching Rob and Gary work a shoot, and Aaron Nace is beyond amazing in his retouching skills. I don't expect to break into this field, but I wanted to learn how things are done, for my own personal projects. I particularly enjoyed learning how they get the look of ice, ice crystals, and frost on the sides of glass bottles. I purchased several items from Trengrove, as they suggested. Their acrylic products are not cheap, but the quality is amazing and I'm very pleased and looking forward to experimenting. Thanks to all at Creative Live, RGG studios and Aaron Nace for this presentation.

  • Doors of Imagination Photography

    March 2016

    This course is outstanding. I would consider it an advanced level. Having a good understanding of the technical aspects of photography and lighting is recommended. Rob Grimm takes you into two real product shoots. These were not canned demonstrations, but the real thing including working to get the lighting setup just right. The postproduction section with Aaron Nace was enlightening. This does require a good preliminary understanding of Photoshop. It was amazing to watch them build the final images for the client in real time. This is by far my favorite course to date.

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