The Business of Commercial Photography: The Survival Guide
with John Keatley
Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Already watched the trailer? We've still got you covered with thousands of other Open Lessons in our catalog!
Class duration: 9h 6mSee all 30 lessons
About The Class
Making your photography stand out
Whether just starting out in the commercial photography industry, or ready for a new chapter in your career, John Keatley shows you how to survive in a competitive field. Known for being innovative, creative and thinking outside the box when it comes to his photography, John applies those same skills into running his business. In this in-depth course, John shares some of the key elements that allow you to be an artist and a business owner. You’ll learn:
- How to find your style and attract the clients you want
- How to create a bid
- The importance of drafting a treatment
- Estimates and billing for your work
- Planning and scheduling your production
- Tips on memorable branding
- The difference between an Art Director/Agent/Art Buyer
- Techniques for editing your portfolio
If you’re at the start of your career or ready to expand your client list, this course will be the game changer you need to create a solid foundation for a thriving business.
Understanding the Industry10:32
Finding Your Style23:55
Building a Brand02:39
Set Goals & Make an Action Plan05:39
Before the Shoot03:05
Why You Should Have a Team14:03
Day of Planning / Scheduling23:12
Protecting the Creative & Day of Shoot04:27
Artist and Agent Relationship31:07
Common Questions for Reps/Agents25:18
Editing Your Work - Portfolio Reviews35:17
Creative & Licensing Fees23:24
Estimates & Invoices - Editorial22:04
Estimates & invoices - Advertising, Photo Libraries21:31
Creating a Treatment13:49
Billing & Payment Collection30:43
Opportunities for Growth29:10
Investing in Your Career & Moving Forward20:28
Keatley Reference Guide
100% of students recommend this class.
See what some of them have to say.
John & Creative Live - Thank you - Best. Class. Ever.! This is a GREAT class! If you are a photographer, this is definitely a MUST GET class, but even if you work with photographers as part of a creative team - you have to take this class. (I'm a Photo Stylist) John covers it ALL in this class - it really, truly is a Survival (Success) Guide. John is so detailed, honest, and generous in his knowledge/experience/wisdom in the commercial photography industry in helping you understand the business and really succeed (& stand out). When I see that John is teaching a class on Creative Live - I'm in! (I have his other valuable courses as well)
I was lucky to be part of the studio audience for this course. John is an awesome teacher and did an outstanding job of making sense of a very difficult side of photography for a creative to understand. He shared his 18+ years of experience, including the good and bad he has gone through. The "special guests" alone are worth the cost of this class. John has an amazing team working beside him behind the scenes. Their perspective on his business was priceless!
Thanks to John for being so open his experience in the commercial photography industry and giving us so many real world examples. I especially appreciated the contributions by the non-photographers in the second day of the course - Nichelle and Maren. Nichelle gave a good perspective on the finance and business communications side. Maren is John's agent and offered her insight on how agencies worked. I've heard photographers discuss working with agents before, but it was helpful to hear an agent answer questions directly about her experience.
Similar classes you might like
You know who’d love this class...?
When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)