Building Your Family Portrait Business
with Tamara Lackey
Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 1 Lesson For Free
01 I LOVE Photography and I Want to Make Money11:34
Class duration: 10h 54mSee all 41 lessons
About The Class
Transform your hobby into a career
You love photography. Now what? How do you transform your passion or hobby into a career? Nikon® Ambassador and children's portrait photographer Tamara Lackey will provide the steps and the courage to build your own portrait photography studio. She’ll cover the basics of developing a business plan, website essentials and creating a marketing plan.
- How to set your business structure with considerations for legal, insurance and taxes
- Social media and online marketing techniques
- How to understand and manage finances and sales
- Steps for building your own studio from scratch
Overcome the "I don't knows" with this incredible course that will give you the confidence to build and create your family portrait photography business.
I LOVE Photography and I Want to Make Money11:34
From Photographer to Business Owner21:15
Building Your Business To Fit The Life You Want07:01
Business Is Business08:03
Creating a Simple Business Plan - What To Know And What To Skip14:29
Branding And Identity11:24
Significance Of Constantly Marketing11:37
Social Media Marketing08:05
Building Your Own Portrait Space09:03
Starting From Scratch - What Matters And What Doesn't26:26
Creating a Dedicated Shooting Space18:00
Studio Spaces Q&A15:51
Money Is A Good Thing08:27
Spending Your Money Strategically And Tactically23:31
Track Your Margins07:50
Legal, Insurance, Tax13:02
Raising Your Prices12:17
Investing In This Business05:22
Money Q&A With Audience34:02
Intro To Websites01:48
Building And Launching A Website11:20
How To Use Your Website For Marketing20:19
Converting Viewers Into Customers09:56
How To Showcase Your Portfolio10:21
Website And Portfolio Critiques35:01
Getting Control Over Feeling Overwhelmed09:35
Developing A Workflow For Laser Sharp Focus23:55
Maximizing Productivity With Software And Applications34:47
The Benefits Of Mono Tasking05:15
Setting Expectations For The Shoot08:09
Live Shoot: Interacting with the Client During the Shoot33:44
A Sales Walkthrough20:38
Obstacles To Selling16:15
Common Challenges Q&A And Hot Seat33:32
The Most Common Challenges In Running A Portrait Business09:41
Persistence and Grit in Running a Portrait Business07:11
Tamara Lackey is a renowned portrait photographer and Nikon USA Ambassador whose photography has appeared in a multitude of media outlets, including O Magazine, Men’s Journal, Good Morning America and on The Today Show. She speaks regularly at quite a range of programs, seminars and conventions, from delivering presentations on the Google stage to leading private workshops around the globe. ... read moreSee instructor's Classes
Tamara Lackey Posing Book Discount
Nations Photo Lab Discount
100% of students recommend this class.
See what some of them have to say.
This course was fantastic. I learned more on what I need to improve and change in my business. I especially liked learning how she balances all the things in her life. She is a fantastic teacher who keeps you engaged throughout the course. Thank you creativelive and Tamara for producing such a great course!
I thoroughly enjoyed this class, Tamara Lackey is an amazing individual and trainer! I loved what she said about not letting ourselves be diminished by someone else's narrow view... This class touches on many business related topics, I had many "aha" moments and feel excited and committed to tackle various aspects of my business in small steps!! Thanks for sharing so much of you!!!
This is a great class. Tamara is such a great instructor and the subject matter is relevant and useful. Tamara is really the key, her personality seems like a ray of sunshine.
See what students have created
swipe left to see more student works
Similar classes you might like
You know who’d love this class...?
When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)