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Building Your Family Portrait Business

with Tamara Lackey

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  •   01 I LOVE Photography and I Want to Make Money

    11:34

Class duration: 10h 54m

See all 41 lessons
  • 12K students

    100% satisfaction guaranteed

  • 100% recommended

    12 student reviews

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About The Class

Transform your hobby into a career

You love photography. Now what? How do you transform your passion or hobby into a career? Nikon® Ambassador and children's portrait photographer Tamara Lackey will provide the steps and the courage to build your own portrait photography studio. She’ll cover the basics of developing a business plan, website essentials and creating a marketing plan.

You’ll learn:

  • How to set your business structure with considerations for legal, insurance and taxes
  • Social media and online marketing techniques
  • How to understand and manage finances and sales
  • Steps for building your own studio from scratch

Overcome the "I don't knows" with this incredible course that will give you the confidence to build and create your family portrait photography business.

Topics Covered


Lesson Plan

  1. 01

    I LOVE Photography and I Want to Make Money

    11:34
  2. 02

    From Photographer to Business Owner

    21:15
  3. 03

    Building Your Business To Fit The Life You Want

    07:01
  4. 04

    Business Is Business

    08:03
  5. 05

    Creating a Simple Business Plan - What To Know And What To Skip

    14:29
  6. 06

    Branding And Identity

    11:24
  7. 07

    Significance Of Constantly Marketing

    11:37
  8. 08

    Social Media Marketing

    08:05
  9. 09

    Internet Marketing

    14:04
  10. 10

    Q&A

    49:40
  11. 11

    Building Your Own Portrait Space

    09:03
  12. 12

    Starting From Scratch - What Matters And What Doesn't

    26:26
  13. 13

    Creating a Dedicated Shooting Space

    18:00
  14. 14

    Studio Spaces Q&A

    15:51
  15. 15

    Money Is A Good Thing

    08:27
  16. 16

    Spending Your Money Strategically And Tactically

    23:31
  17. 17

    Cash Flow

    10:00
  18. 18

    Track Your Margins

    07:50
  19. 19

    Understanding Loans

    04:41
  20. 20

    Legal, Insurance, Tax

    13:02
  21. 21

    Raising Your Prices

    12:17
  22. 22

    Investing In This Business

    05:22
  23. 23

    Money Q&A With Audience

    34:02
  24. 24

    Intro To Websites

    01:48
  25. 25

    Building And Launching A Website

    11:20
  26. 26

    How To Use Your Website For Marketing

    20:19
  27. 27

    Converting Viewers Into Customers

    09:56
  28. 28

    How To Showcase Your Portfolio

    10:21
  29. 29

    Website And Portfolio Critiques

    35:01
  30. 30

    Getting Control Over Feeling Overwhelmed

    09:35
  31. 31

    Developing A Workflow For Laser Sharp Focus

    23:55
  32. 32

    Maximizing Productivity With Software And Applications

    34:47
  33. 33

    The Benefits Of Mono Tasking

    05:15
  34. 34

    Setting Expectations For The Shoot

    08:09
  35. 35

    Live Shoot: Interacting with the Client During the Shoot

    33:44
  36. 36

    A Sales Walkthrough

    20:38
  37. 37

    Obstacles To Selling

    16:15
  38. 38

    Common Challenges Q&A And Hot Seat

    33:32
  39. 39

    The Most Common Challenges In Running A Portrait Business

    09:41
  40. 40

    Handling Criticism

    17:16
  41. 41

    Persistence and Grit in Running a Portrait Business

    07:11

Meet Your Expert

Tamara Lackey

Tamara Lackey is a renowned portrait photographer and Nikon USA Ambassador whose photography has appeared in a multitude of media outlets, including O Magazine, Men’s Journal, Good Morning America and on The Today Show. She speaks regularly at quite a range of programs, seminars and conventions, from delivering presentations on the Google stage to leading private workshops around the globe.  ... read more

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Bonus Material

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Get access to exclusive bonus content when you purchase this class.

  • pdf Tamara Lackey Posing Book Discount
  • pdf Nations Photo Lab Discount

100% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    Creativelive Student

    November 2017

    This course was fantastic. I learned more on what I need to improve and change in my business. I especially liked learning how she balances all the things in her life. She is a fantastic teacher who keeps you engaged throughout the course. Thank you creativelive and Tamara for producing such a great course!

  • user-5731db

    user-5731db

    June 2018

    I thoroughly enjoyed this class, Tamara Lackey is an amazing individual and trainer! I loved what she said about not letting ourselves be diminished by someone else's narrow view... This class touches on many business related topics, I had many "aha" moments and feel excited and committed to tackle various aspects of my business in small steps!! Thanks for sharing so much of you!!!

  • Dewitt Hardee

    Dewitt Hardee

    November 2017

    This is a great class. Tamara is such a great instructor and the subject matter is relevant and useful. Tamara is really the key, her personality seems like a ray of sunshine.

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