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Integrating Animal Photography into your Business

with Norah Levine

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  •   Trailer

  •   01 Class Introduction

  •   06 Pre-consultation: Getting to Know Your Clients & Their Pets


Class duration: 9h 45m

See all 31 lessons
  • 18K students

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  • 84% recommended

    19 student reviews

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About The Class

Be confident working with pets while adding income to your business

Pets play a large part of every household, be it the best friend or first “child.”  Yet capturing their personalities is often more difficult than just a click of the shutter.  Instructor Norah Levine’s photographs are often defined by her clean compositions and authentic moments shared by people and their pets.  Now you can join Norah as she shows you the basics of pet behavior and how to get animals comfortable with the camera.  After this class, you’ll be able to capture great images of pets AND learn how to incorporate them into your family photography.   

In this class you’ll learn:

  • How to incorporate pets into your family photography.

  • Gain an understanding of animal behavior and key body language cues.

  • Build a business model that allows you to appeal to commercial, private and nonprofit markets.

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Getting Started: Understanding Animal Psychology & Behavior

  3. 03

    Animal Behavior: Differences Between Dogs & Cats

  4. 04

    Guidelines for Horses and Other Animals

  5. 05

    Studio vs. Environment: Lighting and Gear Choices

  6. 06

    Pre-consultation: Getting to Know Your Clients & Their Pets

  7. 07

    Pet Portraits: Dogs, Judy

  8. 08

    Pet Portraits: Dogs, Kobe

  9. 09

    Pet Portraits: Cats

  10. 10

    Live Family Shoot: Couch Set Up

  11. 11

    Live Family Shoot: Standing & Chair Set Up

  12. 12

    Live Family Shoot: Single Family Member

  13. 13

    Shooting Segment Follow Up

  14. 14

    Business Goals

  15. 15

    Customized Business Model

  16. 16

    Stock Photography

  17. 17

    Commercial & Editorial Work

  18. 18

    Fine Art & Personal Projects

  19. 19

    Working on Location

  20. 20

    Making The Session Personal & Comfortable For Pets & People

  21. 21

    Finding Your Favorite Spots at The Location

  22. 22

    Awareness of Your Own Energy

  23. 23

    Directing Subjects

  24. 24

    Planned vs. Spontaneous

  25. 25

    The Studio vs. Non-Studio Experience

  26. 26

    Culling Images

  27. 27

    Final Image Presentation

  28. 28


  29. 29


  30. 30

    Volunteer Work

  31. 31

    Portfolio Building Plan


Meet Your Expert

Norah Levine

Norah Levine is a portrait photographer, fine artist and co-founder of the philanthropic Lifelines project. Her work has been featured in a number of prestigious publications, including Professional Photographer and Austin Monthly magazine, and she is the author of Pet Photography: The Secrets to Creating Authentic Pet Portraits available in December 2016. Norah’s photographic work is often defined by her clean compositions and authentic moments shared by the people and animals in her images. Whether showcasing her collector's edition encaustic paintings or instructing at the world- renowned Santa Fe Photographic Workshops in New Mexico, Levine is thankful for the ability to share her love for animals and children through her fine art, photography and teaching. Norah Levine resides in Austin, TX with her husband and their five rescued pets. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Norah Levine Book Coupon Code
  • pdf Norah Levine Resource Guide
  • pdf Pet Packing List
  • pdf Pre Shoot Questionnaire

84% of students recommend this class.
See what some of them have to say.

  • Berus

    December 2016

    This course is pleasant, and contains fundamentally sound information. My issue (and the reason I can't broadly recommend this course) is due to the fact that there is a lack of detail with regard to technique and mechanics - specially, those which could benefit an intermediate to advanced amateur photographer who would target this course as a helpful stepping stone toward starting an actual business. There's a lot of pleasant discussion relating to "energy" and "approach", but there is very little specific instruction toward using your space and equipment to create and sell high quality pet portraits. This is, simply put, a "feel good" course. You'll enjoy the flow and experience of this course, and you'll like the presenters, but you're not likely to come away feeling as though you've acquired a resource you can consult in order to put it all together. I felt as though I had attended a high-school club meeting full of good friends, rather than an enlightening, information filled course taught by a strong expert in the field. Buzzwords such as "organic", "creative", "in the moment", "freedom", and "emotionally true" populate the landscape of this course, unfortunately, things never really get down to business in a way that seems to matter.

  • hollyferocious


    August 2016

    Norah is really great and I learned a lot watching her. Even non-pet related things, like how she's continually trying to better herself were really inspiring to me. Since watching this, I've learned to take every shoot as a learning opportunity by evaluating what went right and what didn't, and thinking of what I can do next time to do better. I liked the way she showed interacting with animals in a way that doesn't stress them (well, depending on the animal there may be some level of stress anyway I guess...) too. Great class.

  • Chelsea Beauchamp

    August 2016

    So inspiring! Great information on both family pet photography as a craft as well as the business side. Norah obviously knows what she's doing and has tons of experience, so it's a good chance to hear/see what it's really like to take this on as a specialty whether it's the focus of your work or one of many parts of your work. She focuses not just on the mechanics, but on the personal side of working with people and animals. You can tell she's passionate about what she does, too. It's only been one day of class and I already feel totally inspired!

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