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Integrating Animal Photography into your Business

with Norah Levine

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  •   Trailer

  •   01 Class Introduction

    06:22
  •   06 Pre-consultation: Getting to Know Your Clients & Their Pets

    14:20

Class duration: 9h 45m

See all 31 lessons
  • 18K students

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  • 84% recommended

    19 student reviews

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About The Class

Be confident working with pets while adding income to your business

Pets play a large part of every household, be it the best friend or first “child.”  Yet capturing their personalities is often more difficult than just a click of the shutter.  Instructor Norah Levine’s photographs are often defined by her clean compositions and authentic moments shared by people and their pets.  Now you can join Norah as she shows you the basics of pet behavior and how to get animals comfortable with the camera.  After this class, you’ll be able to capture great images of pets AND learn how to incorporate them into your family photography.   


In this class you’ll learn:

  • How to incorporate pets into your family photography.

  • Gain an understanding of animal behavior and key body language cues.

  • Build a business model that allows you to appeal to commercial, private and nonprofit markets.


Lesson Plan

  1. 01

    Class Introduction

    06:22
  2. 02

    Getting Started: Understanding Animal Psychology & Behavior

    12:30
  3. 03

    Animal Behavior: Differences Between Dogs & Cats

    21:46
  4. 04

    Guidelines for Horses and Other Animals

    14:09
  5. 05

    Studio vs. Environment: Lighting and Gear Choices

    11:28
  6. 06

    Pre-consultation: Getting to Know Your Clients & Their Pets

    14:20
  7. 07

    Pet Portraits: Dogs, Judy

    24:27
  8. 08

    Pet Portraits: Dogs, Kobe

    14:28
  9. 09

    Pet Portraits: Cats

    28:52
  10. 10

    Live Family Shoot: Couch Set Up

    26:19
  11. 11

    Live Family Shoot: Standing & Chair Set Up

    14:50
  12. 12

    Live Family Shoot: Single Family Member

    21:44
  13. 13

    Shooting Segment Follow Up

    04:23
  14. 14

    Business Goals

    15:41
  15. 15

    Customized Business Model

    22:16
  16. 16

    Stock Photography

    12:28
  17. 17

    Commercial & Editorial Work

    09:25
  18. 18

    Fine Art & Personal Projects

    12:53
  19. 19

    Working on Location

    18:04
  20. 20

    Making The Session Personal & Comfortable For Pets & People

    10:14
  21. 21

    Finding Your Favorite Spots at The Location

    11:46
  22. 22

    Awareness of Your Own Energy

    26:23
  23. 23

    Directing Subjects

    31:24
  24. 24

    Planned vs. Spontaneous

    27:37
  25. 25

    The Studio vs. Non-Studio Experience

    21:00
  26. 26

    Culling Images

    23:10
  27. 27

    Final Image Presentation

    26:13
  28. 28

    Sales

    31:30
  29. 29

    Pricing

    22:02
  30. 30

    Volunteer Work

    23:07
  31. 31

    Portfolio Building Plan

    24:19

Meet Your Expert

Norah Levine

Norah Levine is a portrait photographer, fine artist and co-founder of the philanthropic Lifelines project. Her work has been featured in a number of prestigious publications, including Professional Photographer and Austin Monthly magazine, and she is the author of Pet Photography: The Secrets to Creating Authentic Pet Portraits available in December 2016. Norah’s photographic work is often defined by her clean compositions and authentic moments shared by the people and animals in her images. Whether showcasing her collector's edition encaustic paintings or instructing at the world- renowned Santa Fe Photographic Workshops in New Mexico, Levine is thankful for the ability to share her love for animals and children through her fine art, photography and teaching. Norah Levine resides in Austin, TX with her husband and their five rescued pets. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Norah Levine Book Coupon Code
  • pdf Norah Levine Resource Guide
  • pdf Pet Packing List
  • pdf Pre Shoot Questionnaire

84% of students recommend this class.
See what some of them have to say.

  • Berus

    December 2016

    This course is pleasant, and contains fundamentally sound information. My issue (and the reason I can't broadly recommend this course) is due to the fact that there is a lack of detail with regard to technique and mechanics - specially, those which could benefit an intermediate to advanced amateur photographer who would target this course as a helpful stepping stone toward starting an actual business. There's a lot of pleasant discussion relating to "energy" and "approach", but there is very little specific instruction toward using your space and equipment to create and sell high quality pet portraits. This is, simply put, a "feel good" course. You'll enjoy the flow and experience of this course, and you'll like the presenters, but you're not likely to come away feeling as though you've acquired a resource you can consult in order to put it all together. I felt as though I had attended a high-school club meeting full of good friends, rather than an enlightening, information filled course taught by a strong expert in the field. Buzzwords such as "organic", "creative", "in the moment", "freedom", and "emotionally true" populate the landscape of this course, unfortunately, things never really get down to business in a way that seems to matter.

  • hollyferocious

    hollyferocious

    August 2016

    Norah is really great and I learned a lot watching her. Even non-pet related things, like how she's continually trying to better herself were really inspiring to me. Since watching this, I've learned to take every shoot as a learning opportunity by evaluating what went right and what didn't, and thinking of what I can do next time to do better. I liked the way she showed interacting with animals in a way that doesn't stress them (well, depending on the animal there may be some level of stress anyway I guess...) too. Great class.

  • Chelsea Beauchamp

    August 2016

    So inspiring! Great information on both family pet photography as a craft as well as the business side. Norah obviously knows what she's doing and has tons of experience, so it's a good chance to hear/see what it's really like to take this on as a specialty whether it's the focus of your work or one of many parts of your work. She focuses not just on the mechanics, but on the personal side of working with people and animals. You can tell she's passionate about what she does, too. It's only been one day of class and I already feel totally inspired!

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