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Find Your Niche and Build Your Family Photography Business

with Julia Kelleher

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  •   01 Class Introduction

  •   03 Mistakes Photographers Make


Class duration: 5h 4m

See all 24 lessons
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    4 student reviews

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About The Class

Create your own look and build your business

Now that you're consistently booking family photo shoots, it's time to create a business that stands out from your competition. Well-known newborn and family photographer Julia Kelleher will show you how to create a personalized "niche" for your photography that also offers its own product line.

In this class, Julia will show you how to:

  • Develop a solid, definable and recognizable brand
  • Attract your ideal client's to your business
  • Develop products that your clients will buy

By the end of this class, you'll be working on creating your own niche while growing and expanding your photography business to include new clients and larger sales.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Marketplace Analogy for Family Photography

  3. 03

    Mistakes Photographers Make

  4. 04

    Benefits of Creating a Niche Family “Look”

  5. 05

    Create a Unique Experience & Product

  6. 06

    How to Stay on Brand

  7. 07

    Defining Your Style

  8. 08

    Modern Family Niche Shoot Overview

  9. 09

    Equipment for Success

  10. 10

    Shoot: Modern Family on Seamless

  11. 11

    Shoot: High-key Look for Modern Family

  12. 12

    Shoot: Low-key Look for Modern Family

  13. 13

    Soulful Siblings Niche: Black & White Portrait Overview

  14. 14

    Shoot: Light & Fresh Black & White Portrait

  15. 15

    Shoot: Dramatic & High Contrast Black & White

  16. 16

    Real Kid Niche: In Living Color Overview

  17. 17

    Shoot: Colorful Portrait

  18. 18

    Shoot: Capture Authentic Children Images

  19. 19

    Learn From Your Mistakes

  20. 20

    Marketing and Promoting Your Niche Family Sessions

  21. 21

    Defining Your Ideal Client

  22. 22

    What Is a Brand?

  23. 23

    Top Five Promotion Strategies

  24. 24

    Create Client Experiences


Meet Your Expert

Julia Kelleher

Portrait Photographer, Julia Kelleher, M. Photog., Cr. CPP, specializes in newborn and family portraits out of her boutique, Bend OR, studio. She offers her clients a photographic style that is organic, textural and artistic, and specializes in creating heirloom albums ... read more

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100% of students recommend this class.
See what some of them have to say.

  • Courtney Ranck-Copher

    Courtney Ranck-Copher

    February 2018

    I own I think all of Julia's classes. This is probably my favorite. I will say that it's because its exactly the type of photography I have been wanting to focus on. So the information was extremely valuable to me. But I do love all of Julia's classes and you can learn so much from her as a mentor regardless of the type of portraits you shoot. Thanks Julia for a wonderful class I have watched it multiple times!

  • JennMercille


    November 2017

    As always, Julia never disappoints! It has been so awesome to watch her work with such incredible intention, from concept to session to sales. Her energy and strategy are so motivational and very, very creative! This class rocks from start to finish, and is a perfect addition to my Creative Live business arsenal! Five stars all the way!!!!!

  • Amy Vaughn

    Amy Vaughn

    November 2017

    My favorite part was seeing how Julia's business evolved over time and transformed into what it is today. Good tips for finding inspiration to develop a niche and practical marketing advice. I'm glad I took this alongside Tamara's business class - the two photographers had very different approaches to their business and shooting family photography in many ways, but it really illustrators how there's no one way to do everything. I learned so much from both of them.

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