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Lighting, Logistics, and Strategies for a Life in Photography

with Joe McNally

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  •   Trailer

  •   01 Class Introduction

  •   25 Shoot: Athlete Portrait


Class duration: 14h 16m

See all 39 lessons
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    74 student reviews

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About The Class

On Location and In-Studio Lighting and Business tactics for survival as a photographer

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.

“The best picture is your next picture. If you start to believe that you've already shot your best picture or you start patting yourself on the back at any level, you might as well hang it up.”
Joe McNally

Learn from an award-winning, 30-year photography veteran.

Meet Joe McNally, known world-wide as one of the top, technically excellent photographers of his generation. His clients have included FedEx, Sony, ESPN, Adidas, and Land’s End; and his work has been featured in publications such as National Geographic, LIFE, and Sports Illustrated.

The legendary and down-to-earth Joe will show you how to create stories with light and harness the skills every photographer needs for success.

Capture pictures that resonate

Getting clients to trust your creative vision and technical skill takes hard work and time to develop. You need to prove that you're not only passionate but that you've got the skills to pull off an amazing photo, no matter the scenario with your mastery of tools and control of light.

Create a life in photography

You know deep down that you want to work for yourself and grow your client roster. Don’t let the fear of making photography your full time gig stop you from making progress. Joe McNally knows firsthand that you can’t settle for nice pictures to make it in this business. Commit to learning the technical elements as well as the contractual lingo so you can focus on creating images that resonate while growing a business that is built for a career and life in photography.

From this exclusive on-location and in-studio shoot:

  • See how you can work with light to capture the story of your subject and surroundings
  • Learn to use multiple flash units to create various moods and looks
  • Gain confidence by understanding contracts and relationship management with clients
  • Learn posing and communication techniques when working with a model, client or even a large group of people.

What students are saying:
“Joe is an incredible instructor and and even more amazing person. After taking this class, I've shifted my entire perspective on what I want to do with my life in photography and I am ready to advance to the next level. Joe and his team opened the doors to their business to us and answered so many questions about the nuts and bolts of their inner workings. This class is a must have for every photographer.”

Don’t settle for good enough.
Grow your confidence by gaining the knowledge and skills to create or style photos that resonate. With the technical know-how and professionalism, you CAN shoot in any scenario for any client, and make the leap to becoming a full time photographer.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Location Assessment

  3. 03

    Gear Overview

  4. 04

    Direction and Wardrobe

  5. 05

    Exploring Location and Available Light

  6. 06

    Bar Owner: Setting the Scene

  7. 07

    Shoot: Bar Owner

  8. 08

    Shoot: Bar Owner, Evolving the Look

  9. 09

    Shoot: Bar Owner, Working Location Options

  10. 10

    Shoot Set Up: Editorial/Fashion

  11. 11

    Shoot: Editorial/Fashion

  12. 12

    Shoot: Editorial/ Fashion, Switching Angles

  13. 13

    Understanding Shooting Process: Q&A

  14. 14

    Production Hurdles and How to Handle Them

  15. 15

    Production Team and Planning

  16. 16

    Location Considerations

  17. 17

    Call Sheets and Production Logistics

  18. 18

    Shoot Set Up: Corporate Headshots

  19. 19

    Shoot: Corporate Headshots

  20. 20

    Shoot: Group Corporate Headshots

  21. 21

    Shoot: Corporate Headshots with Three Flashes and Umbrella

  22. 22

    Shoot: Corporate Head Shots with Profoto B1 and 5 ft Octobox

  23. 23

    Shoot: Corporate Portrait - Day for Night with Speedlights

  24. 24

    Shoot Set Up: Athlete Portrait

  25. 25

    Shoot: Athlete Portrait

  26. 26

    Team Criteria for Image Selection

  27. 27

    Culling with Cali

  28. 28

    Photo Adjustments in Photoshop

  29. 29

    Light and Production Q&A

  30. 30

    Flash: Large and Small

  31. 31

    The Biz: Production

  32. 32

    The Biz: Archiving and Bidding

  33. 33

    The Biz: Understanding the Agreement

  34. 34

    The Biz: Personal Work to Build Your Portfolio

  35. 35

    Photo Critique

  36. 36


  37. 37

    Shoot: Group Portraits with Natural Light

  38. 38

    Shoot: Group Portraits with Flash

  39. 39

    Shoot: Group Portraits with Profolio Flashes and Umbrella


Meet Your Expert

Joe McNally

Joe McNally is an internationally acclaimed photographer whose career has spanned more than 30 years and included assignments in over 60 countries. McNally is often described as a generalist because of his ability to execute a wide range of ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Joe McNally Gear List
  • pdf McNally Lighting Diagrams

97% of students recommend this class.
See what some of them have to say.

  • ileana gonzales photography

    ileana gonzales photography

    April 2017

    When I saw the chance to learn from the great Joe McNally I jumped through the screen at the chance to be in the audience. It's one thing to see how a fantastic photographer works, thinks, composes and styles, but to get a behind the curtain view at the way his entire shop operates was truly amazing. By allowing us to see Lynn's processes and Cali's workflow it encouraged me to diversify before taking the plunge into the business side of photography. Truly an amazing team and an unforgettable learning experience.

  • dlevans


    April 2017

    Joe is fantastic! The wealth of information, experience and extraordinary talent he shares is invaluable! He's also a very engaging, humorous instructor who keeps an audience a part of the "discussion." Don't miss a Joe McNally class, seminar or workshop opportunity!

  • dlevans


    April 2017

    Joe is fantastic! The wealth of information, experience and extraordinary talent he shares is invaluable! He's also a very engaging, humorous instructor who keeps an audience a part of the "discussion." Don't miss a Joe McNally class, seminar or workshop opportunity!

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