Skip to main content

Watch Trailer

30 Days to Design Your Portrait Business

with Lori Nordstrom

Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 2 Lessons For Free

  •   Trailer

  •   01 Day 1: So You Want to Be a Pro Photographer?

    17:08
  •   04 Day 3: Getting Organized for Success

    18:30

Class duration: 27h 44m

See all 53 lessons
  • 18K students

    100% satisfaction guaranteed

  • 100% recommended

    18 student reviews

  • Access anytime

    OFFLINE SYNC WITH iOS APPS

Get the Pass

starting at $25/month*

$299/year or $39/month

Unlock this class plus 1500+ more >

Watch Now

You already have access!

Buy Class

$99

About The Class

The strongest portrait photography businesses have one thing in common: a dedicated, strategic plan for artistic and financial success. Join creativeLIVE instructor Lori Nordstrom as she goes through 30 Days to Design Your Portrait Business, an intensive course that will give you the step-by-step tools you need to survive and thrive as a portrait photographer.

Over 30 days, you will work with Lori to develop a plan of action for marketing, branding, and pricing that will keep your clients happy and your business growing. Lori will outline the lighting, posing, and shooting skills she uses to make sure clients come away from a session with photos they’ll love. During each daily segment, Lori will discuss the topics covered in her 72-page workbook (included with purchase).

By the end of this course, you’ll have the concrete skills you need to attract clients, build a successful, satisfying business, and deliver stunning results every time.

Topics Covered


Lesson Plan

  1. 01

    Day 1: So You Want to Be a Pro Photographer?

    17:08
  2. 02

    Day 2: Setting Up "Shop"

    48:03
  3. 03

    Day 2 Bonus: "Setting Up Shop"

    57:32
  4. 04

    Day 3: Getting Organized for Success

    18:30
  5. 05

    Day 3 Bonus: "Planning"

    37:23
  6. 06

    Day 4: Studio Image

    24:21
  7. 07

    Day 4 Bonus: "Studio Image"

    32:30
  8. 08

    Day 5: Defining Your Niche

    34:31
  9. 09

    Day 5 Bonus: "Your Niche"

    51:54
  10. 10

    Day 6: Defining Your Target Client

    20:51
  11. 11

    Day 6 Bonus: "Your Target Client"

    17:10
  12. 12

    Day 7: Marketing Part 1

    27:52
  13. 13

    Day 7 Bonus: "Marketing - Part 1"

    1:07:57
  14. 14

    Day 8: Marketing Part 2 Ideas For implementation

    34:20
  15. 15

    Day 8 Bonus: "Marketing Part 2"

    44:28
  16. 16

    Day 9: Networking

    43:30
  17. 17

    Day 9 Bonus: "Networking"

    35:18
  18. 18

    Day 10: Pricing For Profit Part 1

    22:33
  19. 19

    Day 10 Bonus: "Pricing Part 1"

    37:16
  20. 20

    Day 11: Pricing For Profit Part 2

    36:05
  21. 21

    Day 11 Bonus:"Pricing part 2"

    1:10:30
  22. 22

    Day 12: Projections for 2014

    20:08
  23. 23

    Day 12 Bonus: "Projections"

    34:27
  24. 24

    Day 13: Scheduling and Planning

    28:33
  25. 25

    Day 13 Bonus: "Scheduling & Planning"

    34:33
  26. 26

    Day 14: The Inquiry: Handling Emails & the First Phone Call

    33:36
  27. 27

    Day 14 Bonus: "Initial Inquiry"

    55:59
  28. 28

    Day 15: Client Education & Customer Service

    21:19
  29. 29

    Day 16: Defining Your Product Line

    32:15
  30. 30

    Day 16 Bonus: "Product Line"

    10:22
  31. 31

    Day 17: Packaging Your Product

    42:18
  32. 32

    Day 17 Bonus: "Packaging"

    21:05
  33. 33

    Day 18: The Portrait Consultation: Designing & Planning Session

    39:59
  34. 34

    Day 18 Bonus: "Consultation"

    41:25
  35. 35

    Day 19: Photographing at the Client's Home: Shooting for the Wall

    27:32
  36. 36

    Day 19 Bonus: "Wall Concept Shoot"

    13:32
  37. 37

    Day 20: Shooting On Location: Client's Home with Older Kids

    29:47
  38. 38

    Day 20 Bonus: "Mandi Shoot"

    21:14
  39. 39

    Day 21: Shooting On Location: Client's Home

    26:27
  40. 40

    Day 21 Bonus: "Dryden Shoot"

    09:05
  41. 41

    Day 22: Adding Video to Your Portrait Sessions

    14:43
  42. 42

    Day 22 Bonus: "Adding Video"

    09:32
  43. 43

    Day 23: Shooting with Studio Light

    32:59
  44. 44

    Day 23 Bonus: "Studio Lighting"

    28:46
  45. 45

    Day 24: Portrait Workflow

    22:35
  46. 46

    Day 25: Sales

    35:48
  47. 47

    Day 26: Handling Objections: Finding Your "Yes" Answers

    32:15
  48. 48

    Day 27: Special Events & Mini Sessions

    20:32
  49. 49

    Day 28: Charitable Events: Give & Get Day

    33:22
  50. 50

    Day 28 Bonus: "Charitable Marketing"

    19:15
  51. 51

    29: When Should I Hire Help? When Should I Go Retail?

    20:52
  52. 52

    Day 29 Bonus: Skype call with Lori & Carly

    43:10
  53. 53

    Day 30: Goal Setting & Motivation

    27:44

Meet Your Expert

Lori Nordstrom

From the tiny midwestern town of Winterset, Iowa, Lori Nordstrom has run a successful portrait business for almost 10 years. Working all on-location, from a home studio, retail locations and what she now calls her "studio home", Lori has found ... read more

See instructor's Classes

Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Day 30 Textures.zip
  • pdf Day 28 Press Release.zip
  • pdf Day 29 Banner.zip
  • pdf Day 8 Mommy and Me.zip
  • pdf Day 23 Contact Sheet.pdf
  • pdf LoriNWorkbook.pdf
  • pdf CL_LORI30 Desktop Screen Saver 1.jpg
  • pdf CL_LORI30 Desktop Screen Saver 2.jpg
  • pdf CL_LORI30 Desktop Screen Saver 3.jpg
  • pdf CL_LORI30 Desktop Screen Saver 4.jpg
  • pdf Day 3 Weekly Calendar.pdf
  • pdf Day 3 Monthly Calendar 2014.pdf
  • pdf Day 4 NOTECARD INSIDE.jpg
  • pdf Day 4 NOTECARD INSIDE.psd
  • pdf Day 4 NOTECARD OUTSIDE.jpg
  • pdf Day 4 NOTECARD OUTSIDE.psd
  • pdf Day 4 Thank You Back.jpg
  • pdf Day 4 Thank You Back.psd
  • pdf Day 4 Thank You Front.jpg
  • pdf Day 4 Thank You Front.psd
  • pdf Design Card.zip
  • pdf Design Gift Card.zip
  • pdf TapeMeasureLabel.psd
  • pdf Day 6 BUZZ WORTHY BABY.zip
  • pdf Day 7 Blog Card.zip
  • pdf Day 7 PlayDate Cards.zip
  • pdf Day 8 Gift Certificate.zip
  • pdf Day 8 Mini Accordian Book Square.zip
  • pdf Day 8 Promcard Digital and or Print.zip
  • pdf Day 8 Timeline Cover.zip
  • pdf Day 9 Gift Card.zip
  • pdf Day 9 Vendor Card.zip
  • pdf Day 10 Accordian Album.zip
  • pdf Day 11 Event Pricing.zip
  • pdf Day 12 8X8 Econo Layout Album.zip
  • pdf Day 13 Grateful Worksheet.pdf
  • pdf Day 14 Call Log Worksheet.pdf
  • pdf Day 14 Phone Scripts.pdf
  • pdf Day 15 Welcome Card.zip
  • pdf Day 16 Square Collages.zip
  • pdf Day 17 Certificate of Authenticity.zip
  • pdf Day 18 Consultation Phone Scripts.pdf
  • pdf Day 18 Consultation Planner.pdf
  • pdf Day 19 Wall Cling Ruler.zip
  • pdf Day 20 Image Box.zip
  • pdf Day 21 Storyboards.zip
  • pdf Day 22 Designer Collections.zip
  • pdf Day 23 Holiday Cards.zip
  • pdf Day 24 Workflow Envelope.zip
  • pdf Day 25 Record of Sales Workbook.pdf
  • pdf Day 26 View and Choose Appointment Card.zip
  • pdf Day 27 DVD and DVD Case.zip
  • pdf Course Outline.pdf
  • pdf CL_LORI30 Model Release.jpg
  • pdf CL_LORI30 Model Release.psd
  • pdf Day 2 Workbook Sample.pdf
  • pdf PrintRelease_LNS.jpg
  • pdf PrintRelease_LNS.psd

100% of students recommend this class.
See what some of them have to say.

  • fcaisp

    April 2014

    This course is amazing! Lori covers so many essential things to have a successful photography business. She goes through everything in a very methodical way. I also appreciate ALL the free stuff she gave to help make my business successful. I also love how she shared how she gives back in her community and worldwide. Thanks Lori!

  • Creativelive Student

    Creativelive Student

    February 2014

    I cannot say enough GREAT things about this course!!! I've been in business for over 10 years now, but still need to check in on the business side of things periodically. This class reminds us just how much fun marketing, sales, and planning can be. It has rejuvenated my passion for the BUSINESS side of this business. In fact, I'm so inspired by what Lori has to say, I think I will recommend this class to my COMPETITORS down the street. We will all be better for it and the industry will be better too! This is perfect for those just starting out AND seasoned pros :)

  • Creativelive Student

    January 2014

    I have loved so many creativeLIVE courses but I have to say this has been THE BEST for me. Lori thank you so much for sharing your wealth of knowledge! I am feeling more confident and excited about moving forward and making my photography a real business finally. I have been crippled by insecurity and fear and with this course I feel like I have finally been given the ok and the KNOWLEDGE to do what I need to do. Thank you!

    Similar classes you might like

    You know who’d love this class...?

    When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)

    GIFT THIS CLASS