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Build a High Volume Senior Photography Business

with Matthew The Body Kemmetmueller

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  •   Trailer

  •   01 Introduction and Overview

    29:07

Class duration: 14h 55m

See all 39 lessons
  • 17K students

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  • 94% recommended

    17 student reviews

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About The Class

The success of your photography studio depends on your business model, not your location. Learn the key strategies that have propelled a booming second-generation family photography studio for more than 40 years in rural Minnesota.

In this course, Matthew Kemmetmueller will show you how to set up your entire high volume senior photography business step by step — including successful sales tactics, shooting techniques, and efficient workflow practices. You will see Matthew’s strategies in action as he takes you through two live shoots from start to finish — each in under 90 minutes. Matthew will also teach you how to increase the value of your services, market directly to new clients, and create unique products that will delight your customers.

Whether you’ve photographed thousands of seniors or just looking to learn high volume tactics, this course will give you a comprehensive, replicable roadmap for multiplying your revenue.

Topics Covered


Lesson Plan

  1. 01

    Introduction and Overview

    29:07
  2. 02

    16 Core Business Concepts with Q&A

    27:51
  3. 03

    How to Run Your Photography Business

    18:49
  4. 04

    Setting Yourself Up for Success

    20:21
  5. 05

    Senior Sessions and Presentation Methods

    20:29
  6. 06

    Three Core Phases of Marketing

    28:32
  7. 07

    Senior Sessions Q&A

    14:12
  8. 08

    Client Experience and Workflow Part 1

    27:27
  9. 09

    Client Experience and Workflow Part 2

    19:14
  10. 10

    Our Digital Workflow

    27:39
  11. 11

    File Storage Q&A

    10:02
  12. 12

    Lightroom Post Production

    36:53
  13. 13

    Photoshop Post Production

    28:58
  14. 14

    Shooting in RAW and Understanding Light

    24:42
  15. 15

    Prepping Senior Girls

    19:04
  16. 16

    Shoot: Senior Girl

    20:21
  17. 17

    Posing Q&A

    15:05
  18. 18

    Editing Senior Girl Shoot Part 1

    18:27
  19. 19

    Editing Senior Girl Shoot Part 2

    39:25
  20. 20

    Proof Book Template with Q&A

    12:09
  21. 21

    Shooting Outdoors and Camera Modes

    29:30
  22. 22

    Gear Bag

    15:12
  23. 23

    Prepping Senior Guys

    24:40
  24. 24

    Senior Guys Q&A

    12:12
  25. 25

    Shoot: Senior Guy

    16:59
  26. 26

    Editing Senior Guy Shoot Part 1

    31:19
  27. 27

    Editing Senior Guy Shoot Part 2

    28:44
  28. 28

    The Biggest Time Wasters

    14:43
  29. 29

    Trimming the Fat in Your Workflow with Q&A

    41:45
  30. 30

    Student Interview About Workflow

    12:14
  31. 31

    Easy Peasy Pricing Part 1

    23:49
  32. 32

    Easy Peasy Pricing Part 2

    24:28
  33. 33

    Product Q&A

    23:38
  34. 34

    Guest Jen Creating Custom Products Part 1

    27:46
  35. 35

    Creating Custom Products Part 2

    39:25
  36. 36

    Creating Grad Announcement Template

    12:22
  37. 37

    12 Steps to Creating Life Long Clients

    32:55
  38. 38

    Getting Clients Q&A

    13:20
  39. 39

    Turning One Job into Two and Recap

    11:59

Meet Your Expert

Matthew The Body Kemmetmueller

Matthew Kemmetmueller, AKA “The Body” is the Lead Photographer/Owner of Kemmetmueller Photography based just outside of Minneapolis, Minnesota. Matthew was first introduced to this industry from his father who started Kemmetmueller Photography in 1972.From here Kemmetmueller Photography grew in the ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Lightroom Start to Finish Guide
  • pdf Order Catalog
  • pdf Step by Step LR5 and PS Workflow
  • pdf Keynote 1
  • pdf Keynote 2
  • pdf Jen's Design
  • pdf Lightroom Templates for Ordering
  • pdf Keynote 3
  • pdf Syllabus and Keystroke Shortcuts
  • zip Order Catalog PSDs

94% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    April 2014

    I decided to listen in on the free course of Build a High Volume Senior Photography Business w/ Matthew Kemmentmueller...I thought it would be good to have the skill sets even if I chose to do another photography forum other than seniors. And I was laughing thru the whole thing...he is one funny guy!! So, I decided to buy it...not only is this course full of great tips/advice/ and "did you know facts" but it's really informative and again, he is down right funny. I'm learning lots. Thanks for having him on Creative Live...this one is a keeper.

  • Diane Yvon

    Diane Yvon

    January 2016

    I absolutely loved this course. I am primarily a maternity and newborn shooter and to my surprise what I learned here applies to my current work as well as developing my senior work. I thoroughly enjoyed Matthews delivery of each topic as it was clear, precise, fun and non intimidating. I will watch this over and over and the course downloads were amazing! 100% satisfied with this course

  • fcaisp

    April 2014

    Matthew's class is excellent! I watched it live, but decided to buy it since it's so foundational. I think his information and materials are excellent, whether someone wants to be "high volume" or not. I love how he continually drove the point home about how so many photographers overwork themselves and gave excellent ways to resolve this issue. CL does such a great job of covering the gamut in education of all types. Thanks!

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