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High School Senior Photography

with Sal Cincotta

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  •   02 Getting Started in Senior Photography

    33:54

Class duration: 14h 31m

See all 32 lessons
  • 22K students

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  • 97% recommended

    49 student reviews

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About The Class

build and grow your high school senior photography business.

Join Sal Cincotta for his "take no prisoner" approach to the business of high school senior photography. In this photography business course, Sal digs into marketing plans, business plans, pricing, and packaging. Sal also shows how to create an ambassador program so that your kids are talking about you and advocating your business in their schools.

This business course also includes a series of live in-studio and on-location photo fashion shoots, showing you how to capture the most of-the-moment trends, poses, and backgrounds. Sal also covers why high school senior photography is at the core of every successful photography business. Seniors become brides and brides become long-term family clients.


Lesson Plan

  1. 01

    Introduction to Senior Photography

    34:11
  2. 02

    Getting Started in Senior Photography

    33:54
  3. 03

    Dealing with Competition

    07:02
  4. 04

    The Ambassador Program

    19:34
  5. 05

    Q&A

    16:32
  6. 06

    Marketing to Seniors

    40:35
  7. 07

    Shooting Seniors

    24:40
  8. 08

    Selling Workflow

    11:52
  9. 09

    12 Month Plan

    19:11
  10. 10

    Your Business Plan

    41:55
  11. 11

    SWOT Analysis

    40:29
  12. 12

    Packaging and Pricing

    32:11
  13. 13

    Preparing for a Photoshoot

    31:01
  14. 14

    Selecting Outfits

    21:22
  15. 15

    Picking Outfits with the Senior

    11:15
  16. 16

    Lighting Setup

    12:14
  17. 17

    Shoot: Red Backdrop

    23:13
  18. 18

    Shoot: Red Backdrop Q&A

    22:45
  19. 19

    Shoot: Clam Shell and Ring Light

    27:00
  20. 20

    Morning Session Q&A

    13:51
  21. 21

    Shoot: Garage Door, Shade

    38:27
  22. 22

    Shoot: Alley

    26:54
  23. 23

    Shoot: Rooftop, Flash in the Direct Sun

    37:34
  24. 24

    Workflow

    52:15
  25. 25

    Sal's Photoshop Edits

    19:43
  26. 26

    Lightroom Workflow and Q&A

    11:10
  27. 27

    After the Shoot

    43:16
  28. 28

    Selling Your Work

    25:12
  29. 29

    Live Sales Session

    48:08
  30. 30

    Sales Session Q&A

    43:25
  31. 31

    Pricing Your Work

    19:02
  32. 32

    Pricing Your Work Q&A

    21:59

Meet Your Expert

Sal Cincotta

Sal is an award winning photographer, author, and wppi platform speaker.Sal is one of the most sought after business consultants in our industry, helping studios and photographers take their businesses to the next level.In 2007, gross sales were less than ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Sal Cincotta Pricing.pdf
  • pdf SeniorPhotography-Day1Slides.pdf

97% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    July 2012

    I have been shooting seniors now for 6 years. I have to say this is the best course I have ever had online! My head is still spinning trying to process it all. (luckily I gave in and bought the course :) I was going to be printing my marketing magazine for my seniors this week. After the first day of this series, I completely changed my pricing structure and felt so much better about how it would work for me! That is what is amazing about this series. It has incredible amounts of information that the newest photographer to the seasoned photographer can take and use in the business. I watched all three, took notes like crazy; watched again and still could not get all the info I wanted on paper. So I did the logical thing. I bought it! I was so impressed with the down-to-earth style of teaching that Sal and Taylor use and how open they were to sharing so many helpful aspects of how they do business. I really wanted to buy another backdrop, but I truly believe my $99 for this series will reap way more benefit for my business. Thanks so much Sal and Taylor! Now... to go redo that marketing info. :)

  • Creativelive Student

    July 2012

    This course is amazing. Sal offers a truly comprehensive path toward success in a step-by-step way that leaves nothing out. You can tell he's very secure in his success and his skills and, therefore, can truly share his knowledge. This workshop is great for amateurs and experienced alike. And, unlike many other presenters, Sal doesn't spend exorbitant amounts of time bemoaning the existence of "shoot and burners" ... instead, he inspired even them to raise their game - benefiting the industry overall. Nice. You must buy this workshop.

  • Creativelive Student

    July 2012

    Sal is an amazing businessman. Not only is he straight forward and honest in his approach, but he cares about the direction that the photography industry is headed in and he really wants photographers to succeed. Every time I see him speak, he completely reignites that passion I have for the business side of photography and gets me excited to put the information he shares to use. Great tips on marketing, shooting, interacting with clients, editing and selling!

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