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Creating a Successful Wedding Photography Business

with Yervant

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  •   01 Class Introduction


Class duration: 8h 49m

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    37 student reviews

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About The Class

Techniques to keep you creative and profitable

International award-winning wedding photographer Yervant explains how to make your wedding business a success from capture through print. Before you can take great images, you need to build a strong relationship with your clients. Yervant guides you step-by-step on how to foster that relationship with your clients, interact with the entire family on the wedding day, and how to piece together their story to guarantee a happy client who’s excited to make a large purchase. Utilizing a real wedding, he’ll break down every moment of the day from portraits through reception. You’ll follow Yervant through his post-production process and album creation to help you maximize your product sales.

In this workshop you’ll learn:

  • Capture techniques for the bride, groom, and wedding party
  • How to work quickly on location shoots to keep your clients happy
  • Editing and retouching techniques in Lightroom® and Photoshop®
  • Album layout and design
  • Monitor calibration and printing techniques

Being a wedding photographer starts with a passion to capture your client’s love story. In this course, Yervant will share his secrets for remaining passionate, relevant and maintaining a thriving business during his wedding career.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Client Focused Wedding Business

  3. 03

    Marketing for the Wedding Business

  4. 04

    Pricing & Sales Strategies

  5. 05

    Wedding Client Interaction

  6. 06

    Find Your Photographic Style

  7. 07

    Gear, Lighting & Camera Settings

  8. 08

    Capture the Bride Getting Ready

  9. 09

    Bride with Dress

  10. 10

    Connection with Family

  11. 11

    Bride Dressed with Bridesmaids

  12. 12

    Detail Shots with the Bride

  13. 13

    Putting the Veil on the Bride

  14. 14

    Bride with Family & Bridesmaids

  15. 15

    Leaving the House for the Ceremony

  16. 16

    Arriving at the Ceremony

  17. 17

    Capture the Ceremony

  18. 18

    Formal Pictures After the Ceremony

  19. 19

    Detail Shots at the Location

  20. 20

    Bride & Groom with Bridal Party at Location

  21. 21

    Bride & Groom on Location

  22. 22

    Street Location Shoot with Bride & Groom

  23. 23

    Demo: Bride Interaction

  24. 24

    Shoot: How to Pose Your Brides

  25. 25

    Capture the Wedding Reception

  26. 26

    Shoot: Capture Reception Look

  27. 27

    Equipment & Accessories for Post Production

  28. 28

    Lightroom® Workflow

  29. 29

    Client Image Proofing Online

  30. 30

    Retouch Images in Lightroom®

  31. 31

    Photoshop® Editing Overview

  32. 32

    Photoshop® Workflow

  33. 33

    Color Correction in Photoshop®

  34. 34

    Soften Image & Retouch Skin in Photoshop®

  35. 35

    Black & White Edit in Photoshop®

  36. 36

    Remove Distractions & Extract Details in Photoshop®

  37. 37

    Edit Outside Bridal Party Image in Photoshop®

  38. 38

    Printing Your Images

  39. 39

    The Power of the Album

  40. 40

    Album Design & Final Product

  41. 41

    Graphi Album Design

  42. 42

    Create an Impactful Slideshow

  43. 43

    Paper for Printing

  44. 44

    Yervant & Anie Workshops

  45. 45

    Final Album Layout


Meet Your Expert


Yervant (Zanazanian) is an internationally recognized wedding and portrait photographer based out of Melbourne, Australia. He is a member of AIPP, the Australian Institute of Professional Photography where he has established himself as one of the most awarded photographers in Australia. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Yervant's Gear List
  • zip Yervant's Photoshop Actions

97% of students recommend this class.
See what some of them have to say.

  • Claudia Montero-Kubli

    Claudia Montero-Kubli

    August 2017

    I love it!!!!!! I am so inspired, I learned a lot! thank you Yervant for sharing your Talent with us this two amazing days! Thank you to all the CREATIVE LIVE staff you are awesome!!!! best time! I want to come again!

  • Creativelive Student

    August 2017

    I am SO grateful to CreativeLive as well as Yervant for taking the time to put on this class. So many times while sitting in this class I thought to myself "what have I been thinking?!" I have so much to learn! I loved hearing about Yervant's process for creating images, but what inspired me even more was his advice on how to view, and treat yourself as a professional. I completely agree when he said photographers are creative but we are "terrible business people." But I aim to change this in my business from this point forward, thanks to this class! Yervant's advice on how to value, protect, and sell your art is priceless. I have always valued printing and creating products clients can hold, but I don't think I understood the real emotional value in it until this class. When he pulls those images we just watched him create for the last two days, off of that printer, and they are there before our eyes, I had an emotional reaction to it. I want my clients to experience the same, so I must value it and create opportunities to educate my clients. Thanks for the kick in the pants that we all needed Yervant! And I hope this will not be the last time I get to experience your education in my life. I said this many times to other students during the class, but I will say it again here, I want to carry a mini Yervant with me every where I go! Thank you Creative Live and thank you Yervant!

  • Creativelive Student

    Creativelive Student

    August 2017

    Yervant’s ardent love for wedding photography and capturing his brides in their best light is unquestionable. His love for this photography community and his regard for our respect in the world hierarchy is without reservation. Yervant’s willingness to share his knowledge and skill for all these things to come together is beyond generous. These are some of the things that help Yervant to effortlessly stand out as a photography master and this is exactly what this class is about… plain and simple.

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