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The Business of Wedding Photography

with Vanessa Joy

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  •   Trailer

  •   01 Class Introduction

    08:45
  •   02 4 Reasons You're Failing

    08:49

Class duration: 5h 18m

See all 19 lessons
  • 8K students

    100% satisfaction guaranteed

  • 100% recommended

    13 student reviews

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About The Class

Set up and expand your wedding photography business

Along with your technical and creative knowledge, you need to know how to run your wedding photography business and set it up for long term success. How else can you expand and reach your desired clientele? Vanessa Joy, an award winning wedding photographer, joins us at CreativeLive to teach you the skills to help your business thrive. She’ll provide actionable steps in marketing, communication, workflow, and pricing that will attract the couples you want to work with. You’ll learn:

  • How to show your photographic style
  • Secret areas to brand your business
  • Social Media Quick Tips
  • Methods to make clients happy
  • Keys to effective and efficient workflow
  • What products you should offer
  • Packaging that sells
  • Understand how to make profit

Photograph what you love and learn to run a business that allows you to market your creativity.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    08:45
  2. 02

    4 Reasons You're Failing

    08:49
  3. 03

    Your Brand and Style

    15:18
  4. 04

    Social Media

    14:20
  5. 05

    5 Keys to Social Media

    23:34
  6. 06

    The Client Experience

    26:15
  7. 07

    Keeping Clients Happy

    08:51
  8. 08

    Effective Communication

    19:10
  9. 09

    The Power of Video

    12:23
  10. 10

    Q&A

    11:32
  11. 11

    Defining Success - Workflow

    31:49
  12. 12

    Useful Tools

    07:15
  13. 13

    The Product

    38:01
  14. 14

    Pricing

    14:50
  15. 15

    Understanding Price Breakdown

    23:48
  16. 16

    Before the Sell

    20:05
  17. 17

    During the Sell

    16:51
  18. 18

    Final Sales Tips

    08:12
  19. 19

    Motivation

    08:49

Meet Your Expert

Vanessa Joy

In her first three years of business ownership, Vanessa achieved honors such as 20+ publications in print magazines (including 3 cover photos and interviews in PDN and Rangerfinder), a Grand Imaging Award from PPA and 2nd place wedding Image Award ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • Célia Gomes

    Célia Gomes

    April 2018

    I loved this class! So inspirational and useful tips! Congratulations Vanessa. Thank you so much for sharing your experience! And thank you Creative Live for opportunity of watch the class for free. Célia Gomes, Portugal.

  • angela warmington

    April 2018

    Great course. Full of great business tips and practices that are adaptable to your own personal style of business. She has such a passion and love for her work and it comes across very clearly as she teaches. I am new to wedding photography and am so glad I purchased this course!!

  • Creativelive Student

    Creativelive Student

    March 2018

    This course is fantastic! Whether your new to the industry or been at it forever, there are amazing tips that can easily be implemented to improve your business. Vanessa lays everything out clearly. There were a number of things I had heard in the past, which is not a bad thing. This reinforced ideas and reminded me to work on things that I have been putting off. I highly recommend checking out this course with Vanessa Joy.

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