Writing For Business

Unit 1

How to Create Addictive Content with Melissa Cassera

How to Create Addictive Content

Unit 2

Write Copy that Compels and Sells with Melissa Cassera

Write Copy that Compels and Sells

Unit 3

How to Write Captivating Commercials and Promos with Melissa Cassera

How to Write Captivating Commercials and Promos

Unit 4

Writing Emotionally Engaging Emails with Melissa Cassera

Writing Emotionally Engaging Emails

Unit 5

Writing Bios that Get Noticed with Melissa Cassera

Writing Bios that Get Noticed

Unit 6

Win Clients with Binge-Worthy Proposals with Melissa Cassera

Win Clients with Binge-Worthy Proposals

Unit 7

Storytelling for Business with Jamie Jensen

Storytelling for Business

Unit 8

How to Write a Blog Post That Drives Traffic with Darren Murph

Develop a Writing Mindset and Learning the Tools to Get Started
Writing Great Content that Drives Traffic
  • 12 hours and 44 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee
What are the secrets to writing effective and engaging business copy? Find out with this incredibly informative 8-course bundle. You’ll learn how to write captivating commercials and promos, binge-worthy proposals, addictive content, blog posts that drive traffic, and copy that compels and sells.

Course Instructors

Melissa Cassera

Melissa Cassera

Melissa Cassera is an award-winning Business Strategist and Professional Screenwriter. She teaches entrepreneurs how to build an audience who is 100% obsessed with their work, while making every step feel like a total guilty pleasure.
Jamie Jensen

Jamie Jensen

Jamie Jensen is an award-winning screenwriter, copywriter, ghostwriter and the creator of Story School. To date, she’s helped over 500 entrepreneurs increase their sales by up to 900% with the power of effective storytelling.
Darren Murph

Darren Murph

Darren Murph is a Guinness World Record®-holding journalist, author and consultant, having covered the untamed world of technology for nearly a decade. He's driven a motorized vehicle in all 50 U.S. states, and is probably on an airplane to anywhere at this very moment.
  • Toluwase O. Oct 23, 2024

    Right from the first lesson, I was already addicted to listening to Melissa. OMG!!! This woman is so good. This is absolutely the best content-writing creation course I've taken. The training is concise and straightforward, and the video recording is high-quality. You can rest assured you'll get value for your money. This course will blow your mind. I'm ready to make some magic for any company that comes my way, and of course, you are welcome to read my review!!!

  • Nadia S. Jul 27, 2022

    I have been blogging for more than 20 years. I started out with personal blogs then eventually shifted into blogging and other forms of content creation professionally (part time) in the areas of fitness, nutrition, and wellness while I also train and teach classes. I took this course because I've been contemplating make this my full time work. This was a great review of some blogging basics AND I learned a few new tips and tricks that I plan to implement right away. I particularly enjoyed the discussion about LinkedIn blogging. What a great way to add portfolio pieces that can be viewed by potential clients/employers! Great class! I highly recommend it!r

  • Sarah L. Jan 4, 2022

    This is a great, to-the-point course. Lots of valuable information. Note to CreativeLive - The pdf needs to be edited - she is no longer running the course on page 3 of the pdf.

  • Guy S. Oct 10, 2021

    I very much enjoyed the structure of this course. Jamie takes us through very clear examples that I was able to apply while I was taking the course. The presentation itself is very clear and enjoyable. Overall - a great way to get a boost to your business storytelling!

  • Shannon F. Dec 31, 2020

    I thought this class was great. It inspired a lot of ideas and I came away with a lot of insights. Well done!

  • Stavroula F. Nov 22, 2020

    This is an incredibly beneficial course. Not only is it great for individuals interested in improving their email marketing strategy, but also for those who are looking to improve their blog writing skills. Melissa does a great job of getting straight to the point. yet giving great examples and details in order for the viewer to understand her process and ideas. I recommend 100%.

  • B. Aug 5, 2020

    Short, sweet and simply amazing! Melissa has such great energy, conveys her messages across with the right amount of information mixed with animation and humour, and provides helpful best practice templates for you to put what you've learnt into use right away. Highly recommended.

  • Chris H. Jun 3, 2020

    Really solid foundational course! No fluff, just meaty info with a few great surprising bits of brilliance.

  • Cecile T. May 25, 2020

    Oh gosh, I have been hunting for this clear information for MONTHS. I have taken many storytelling courses to figure this out, but every time, even though I learned a little more, and got closer to the level of precision I wanted, I could feel that there was some pieces of the puzzle I was missing to know how to craft stories in my business from beginning to end in a nice, succinct and clear way. I was missing the core structure of this different types of stories. I think I needed to hear this years ago to be honest, and I finally feel like I have the tools I really been searching for. I feel deeply grateful for all the work has been made in the background to make this course available in the first place. Thank you <3

  • Mariya H. May 18, 2020

    This was super helpful!

  • MaryAnne O. Apr 5, 2020

    Professional presentation with just the right touch of humor. Melissa's templates are the most sensible approach to explaining what you do and how.

  • Larry B. Mar 5, 2020

    I really enjoyed how you simplified storytelling in this training. Great job!!!

  • Leni J. Oct 7, 2019

    Good class. Succinct with lots of ideas and direction.

  • Chris L. Sep 3, 2019

    Extremely helpful and practical tips on how to get the ball rolling on creating meaningful content! Highly recommend this easy and user friendly class

  • Simone A. May 26, 2019

    This was a great course for giving starting points and methods to make your copy more engaging. It doesn't tell you what to write or is not overly specific, but then what course could cover that for everyone. It does set you up with ways to write and include storytelling techniques that will help make customers read your copy, and hopefully,​ take the action you want.

  • Natassja L. Apr 4, 2019

    I really enjoyed this. It felt quite fast passed but it's perfect if you want to squeeze in a lot of helpful information in under 2 hours! And you know - you can hit the pause button!

  • Lori K. Feb 23, 2019

    Priceless! I’m so NOT intimidated about writing my bio now and I totally was prior to this class. I’ll use these tips for years to come.

  • marianne . Dec 28, 2018

    Jamie provides a thorough introduction to what "tell a story" actually really means. She breaks down different types of stories plus how and when to tell which. Jamie's energy is positive and encouraging, highly recommend the class for anyone starting a business or thinking about branding yourself

  • Margaret L. Dec 3, 2018

    I find the tips in this class helpful because while I'm a good writer, I hate writing about myself. Melissa's template is perfect for someone like me. I recommend this course.

  • Christopher J. Oct 24, 2018

    Jensen does a great job providing a framework for use in deeper study of storytelling for business. Her material is clear, quite general, moves along, and enough to get the wheels turning for more information and thought.

  • Lauren D. Sep 16, 2018

    I'm only on Lesson 7, but I just felt the need to stop and write a review, even though I haven't finished the entire class yet. This class has sooooo much great content. I completely agree with the woman in the live audience that said she was having so many "light bulb" & "a-ha" moments during the class. I've always wanted to create a months worth of content for social media so that my posts had meaning and I didn't have to stress last minute about having to find something to post about, but when I would start to brainstorm ideas etc. I just wasn't excited about what I would come up with and it felt like such a struggle, I would eventually have to stop because my ideas were minimal and the process was so unenjoyable, like painful haha. But after 7 lessons in this course I feel so excited about generating content and my mind is filled with so many ideas already. I actually feel like creating a months worth of content ideas is not only totally doable, but could actually be enjoyable and by using what i've learned in this class, I feel like the content I create will actually be effective and I'll be proud and excited to post it. This course is totally worth it, hands down. buy it!

  • Anna B. Aug 30, 2018

    Very useful course on a good subject with a valuable speaker. Helped me a lot. Thank you, Melissa Cassera

  • Nicolet G. Aug 12, 2018

    Never thought of creating different versions of my bio and building upon each other. It's a short class but it certainly has been an eye-opener. Love Melissa's approach and enthusiastic teaching style.

  • Bettina P. Jun 26, 2018

    What a life saver! I got so much inspiration and fun practical help our of this course, when I was stuck on writing a bio that would make me feel confident.

  • Elena A. Jun 22, 2018

    Wow!!!!! This video was a guilty pleasure! For such a small price, it gave me so much more value as a professional!

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