The Business of High School Senior Photography

Join Sal Cincotta for his “take no prisoners” approach to the business of high-school senior photography. In this workshop he'll dig into marketing plans, business plans, pricing, and packaging. Sal will also show how to create an ambassador program so that your kids are talking about you and selling you in their schools.

We'll lead a series of live in-studio and on-location photo fashion shoots, because that's ultimately what these kids want. You can’t ignore the high school market. Seniors become brides and brides become long-term family clients.

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3 Day Workshop
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Sal Cincotta's picture

Sal Cincotta

Sal is an award winning photographer, author, and wppi platform speaker. Sal is one of the most sought after business consultants in our industry, helping studios and photographers more...

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  • Session 1 July 6, 2012

    13 Videos
    • Keynote Slide PDFs (Free when Enrolled)
      • Day 1 Slides.pdf
    • 00:15:08
      Day 1 Pre-Show Banter
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    • 00:34:23
      9:00 am - Introduction to Senior Photography
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    • 00:33:57
      9:30 am - Getting Started in Senior Photography
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    • 00:07:05
      10:00 am - Dealing with Competition
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    • 00:19:38
      10:15 am - The Ambassador Program
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    • 00:16:36
      11:00 am - Q&A
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    • 00:40:38
      11:30 am - Marketing to Seniors
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    • 00:24:43
      12:45 pm - Shooting Seniors
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    • 00:11:56
      1:15 pm - Selling Workflow
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    • 00:41:59
      1:30 pm -Your Business Plan
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    • 00:19:15
      2:15 pm - 12 Month Plan
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    • 00:40:33
      2:45 pm - SWOT Analysis
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    • 00:32:15
      3:30 pm - Packaging and Pricing
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  • Session 2 July 7, 2012

    12 Videos
    • 00:10:47
      Day 2 Pre-Show Banter
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    • 00:08:59
      9:00 am - Preparing for a Photoshoot
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    • 00:21:26
      9:45 am - Selecting Outfits
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    • 00:11:19
      10:00 am - Picking Outfits with the Senior
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    • 00:12:41
      10:15 am - Lighting Setup
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    • 00:23:17
      11:00 am - Shoot: Red Backdrop
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    • 00:22:49
      11:30 am - Shoot: Red Backdrop Q&A
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    • 00:27:04
      11:45 am - Shoot: Clam Shell and Ring Light
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    • 00:13:55
      1:00 pm - Morning Session Q&A
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    • 00:38:30
      1:15 pm - Shoot: Garage Door, Shade
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    • 00:27:30
      1:45 pm - Shoot: Alley
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    • 00:37:46
      3:00 pm - Shoot; Rooftop, Flash in the DIrect Sun
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  • Session 3 July 8, 2012

    12 Videos
    • Sal's Pricing Menu
      • Pricing.pdf
    • 00:08:28
      Day 3 Pre-Show Banter
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    • 00:52:19
      9:00 am - Workflow
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    • 00:19:48
      10:00 am - Sal's Photoshop Edits
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    • 00:11:14
      10:30 am - Lightroom Workflow and Q&A
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    • 00:43:20
      11:00 am - After the Shoot
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    • 00:25:16
      11:45 am - Selling Your Work
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    • 00:48:12
      1:00 pm - Live Sales Session
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    • 00:43:28
      1:45 pm - Sales Session Q&A
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    • 00:14:45
      3:00 pm - Thanks + Credits
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    • 00:19:06
      3:15 pm - Pricing Your Work
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    • 00:21:52
      3:30 pm - Pricing Your Work Q&A
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    • 00:01:49
      Final Wrap-Up
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