Photography Brand Makeover with Sarah Petty and Erin Verbeck

Photography Brand Makeover

Learn branding from Sarah Petty and Erin Verbeck! Attract the right clients to your business by creating your own unique brand, new distinguishing products, a more profitable price menu, the right marketing and a new sales process!

If your marketing isn't working and you're not attracting enough of the right clients, Sarah and Erin will go step-by-step, showing you how to address each part of your business's brand to make sure it reflects you and brings in clients you'll love.

Twitter Giveaway!
During this class listen for great tips or quotes, and post them on Twitter with the short URL below. We'll pick our favourites for the Twitter giveaway during this workshop.
Sarah Petty quote:

Twitter Contest - Official Rules

Instructor:

Sarah Petty, Erin Verbeck

School:

Photography, Business, Design

Date:

3 Day Workshop

Purchase this workshop
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$149

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Sarah Petty

Sarah Petty is the owner of Sarah Petty Photography in Springfield, IL, one of the most profitable photography studios in the country according to Professional Photographers of America more...

Website: http://www.thejoyofmarketing.com

Twitter: http://twitter.com/SarahPetty

Resources

PDF Handouts — Day 1

PDF Handouts — Day 2

Jumpstart Your Brand in 21 Days

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Session 1 October 3, 2012

16 Videos
- 00:20:35
  
  Meet the Troutmans
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- 00:06:42
  
  Day 1 Pre-Show Banter
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- 00:20:46
  
  9:00 am - What Are We Doing in This Course?
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- 00:32:37
  
  9:15 am - Sarah and Erin's Background Story
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- 00:23:54
  
  10:00 am - Meeting the Troutmans
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- 00:35:02
  
  11:00 am - Branding
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- 00:14:06
  
  11:30 am - Student Brand Discussion
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- 00:17:19
  
  11:45 am - Brand Consistency
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- 00:07:02
  
  1:00 pm - Finding Your Joy
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- 00:14:30
  
  1:15 pm - Working with a Designer
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- 00:36:53
  
  1:30 pm - Logo Reveal
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- 00:23:22
  
  2:00 pm - Logo Design Q&A
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- 00:12:26
  
  3:00 pm - Student Insights
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- 00:23:26
  
  3:15 pm - You and Your Market
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- 00:24:14
  
  3:30 pm - Worldwide Logo Reviews
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- 00:05:16
  
  Day 1 Wrap-Up
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Session 2 October 4, 2012

13 Videos
- 00:07:55
  
  Day 2 Pre-Show Banter
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- 00:11:21
  
  9:00 am - Day One Recap
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- 00:34:07
  
  9:15 am - Student Pin Boards and Graphic Standards
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- 00:30:53
  
  10:00 am - Troutman Final Logo Reveal
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- 00:27:59
  
  11:00 am - Understanding Your Numbers
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- 00:16:43
  
  11:30 am - Skype Call: Cash Flow with Jerry Weiner of PWD
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- 00:32:20
  
  11:45 am - Cost of Sales
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- 00:23:03
  
  1:15 pm - The Product Mix
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- 00:25:03
  
  1:45 pm - Branded Products for the Troutmans
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- 00:24:48
  
  2:15 pm - Price Lists
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- 00:30:41
  
  3:00 pm - Product Packaging
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- 00:30:41
  
  3:30 pm - Pricing Strategy
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- 00:04:06
  
  Day 2 Wrap-Up
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Session 3 October 5, 2012

10 Videos
- 00:10:00
  
  Day 3 Pre-Show Banter
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- 00:08:00
  
  9:00 am - Day Three Introduction
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- 00:49:21
  
  9:15 am - Sarah's SPIKE Formula
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- 00:25:16
  
  10:15 am - Charitable Auctions
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- 00:18:17
  
  11:00 am - Promotional Tools
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- 00:31:14
  
  11:15 am - Promotional Tools for the Troutmans
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- 00:43:13
  
  1:00 pm - 7 B's to a Successful First Phone Call
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- 00:19:54
  
  1:45 pm - Sales Discussion with Michael Rosenberg
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- 00:20:15
  
  2:00 pm - 5 Steps to Successful Sales Process
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- 00:09:28
  
  Day 3 Wrap-Up
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