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Final Q&A w/ Mike & Donna

I think we all saw that movie apart. I have ever seen Apollo 13. Okay, Sometimes systems don't work perfectly. Sometimes they break down. And Apollo 13 was this rocket that was meant to land on the moon, and they talk about systems. I mean, NASA was prepared for everything, but they weren't prepared for something. The break out of the orbit and for oxygen to no longer be flying through. And maybe you remember that scene where the president of NASA or the equivalent position didn't start going? Oh, my God. I got fixes myself. They took in the best engineers, put a round table and said, Here's the deal. We got six or seven parts on that shuttle up there. We got a tube. We got this do hit. You don't even know what it is if you're things going through on the table. They said, figure it out. Inevitably, I found when comes the systems, Sometimes they're not gonna work perfectly. And then we are gonna try to fix. Even though our hands aren't doing. It's the associate we hired to do that. It's...

the virtual assistant that's doing it. Simply give people the task of fixing it and tell him, Here's the tools that are available your resource. You will sometimes be shocked at what they dio. They can bring your back or right back into your shuttle back in the orbit and landed. That's how Apollo 13 ended, right? Engineers do all this stuff, and then they come out of rooms we've figured out there's this tube wrapped around this and that. And then those engineers were calling up to the astronauts and applied it, and they saved the shuttle. And it's a true story. We could do Santa employees, good movie, and a great quote came out of it to Houston. We have a problem way. So when you have a problem, Houston, we have a problem. Yeah, yeah. So I'm thinking at this point, you know, we've covered a lot of material over the past two days, and I know some of it needs to be absorbed. You may come up of lots of questions two days from now, but I think we can take questions on anything we've talked about over the last two days. At this point, yeah, and I'll give a couple of refreshers just just to refresh your memory we started off with the overview of the pumpkin plan. Everything from when you have how colossal pumpkin forms pick the colossal seed. They don't pick the ordinary seed. And for us is entrepreneurs. It's our uniqueness where it matches top client demand and could be matched up a system ization. And then we went to the elements. Right. We talked about identifying your top seed. We talked about hiring practices we talked about just now. System ization. We talked about marketing techniques and how you can leverage your authentic self in your marketing. We talked about stories of where you can show the real human side of yourself and how that resonates with customers. So if you have questions about any of that stuff or you're facing a specific problem, your business you want to talk about this is the opportunity to do it. So the passenger someone there. So I got connected with somehow business coaches. But a lot of them do like service based businesses or coach other coaches, basically. But their ideas are, too. Give people something a little taste, you know of what you can do for them. And so I've been thinking of ways that we could do that for our customers, right? Like something that they could de motor get an email from when they sent up for our list, like, you know, hospital bag essentials or, you know, stuff like that. What do you think of that for, like, our type of business? Or would you know, 20% off of your first order? Be, You know, better for us. Kind of. You know, I think you can kind of be both. Um, once you have your list, you can always give them incentives and discounts. The question is what? You know who your market is, The better you know them, the more you're going to know what is it that's really important to them. And so I think, a list of so hospital bag essentials, for example. So if your customers are mostly expectant moms, that's a great thing to get. They'll be like, Oh, yeah, I could really use that. But maybe they're not expected. Moms, maybe their moms with new moms, right? Maybe their new moms. So they've already they're already home from the hospital. So then you think about what? What is that burning question that new moms have maybe a list of 10 things that nobody but another mom will tell you about your newborn or, you know, taking care of your newborn, er, you something that really resonates with your target market. That's gonna be quick and easy for them. Like not a novel, Right? Right, right. Like one She a one sheet and something that they're going to say, Oh, yeah, I want that. And that's all it takes to get them to sign up for your newsletter. And then, you know, a little tip about your newsletter. However frequently you send it out, the majority of it should be useful information like news for them, right? Lose the hip, could things. And then, you know, if there's a percentage and I don't know if you remember what it is, but the ratio of selling to information, it should be like 45 times more information ran selling, right, you know. So most of it is information, and then maybe every third or 4th 1 you offer them something. Hey, guess what? We have a brand new pattern here. It iss you know something? Something about your product. There's a thing called a sampling effect also do. What they find is when people sample something, the likelihood of buying it increases dramatically right. And it plays into what's called the loss prevention were designed to prevent losing something, which means once you like, for example, you in a house, you are going to fight tooth and nail to keep your house more than you'd fight tooth. Now, to get the next bigger house, we fight to keep what we have. Therefore, if we give someone a sample of something, they're very motivated to keep it now. You could do sampling like Jason could do it by a very preparing a sample set of music, saying, Hey, here's a type music would play for you. Here's a custom sampling or playlist I made for you. They'd have a sample now in the possession. More likely to use you with yours. You could send a sample product may be too expensive, but maybe you could say, Hey, send us your picture and then we'll send you a picture back with a couple of your photo shopped in baby covers that you may like and tell us which one you like the most. They see themselves possessing it which is the same as a sampling effect. Real estate agents are known for this the best, most agents. When I take you for a tour of the house, they can't give you a sample when you're walking through it. But they'll say, Hey, look at this vista here, this view out, this this window from the living room. If you were living here, what would you be like doing? You'd be drinking lemonade made. The fireplace would be going, and they want you to go through the experience sampling it before you even possession possession. So if you could get the customer's mind experiencing, that's the sampling effect, and they don't want to lose. Yeah, and another thing that comes to my mind is because there are so many different uses for your one product, right, I think, would be perfect for a video. And you could even make it kind of entertaining by starting the video out with a new mom or mom with a baby trying to do all these things with with something else, like trying Teoh cover their baby with a cloth diaper that's too small and like kind of, you know, shows somebody fumbling around. And then this mom comes in and she's like, and the other mom is like sweating and the mom with your with your cover comes in and she's like, all put together and she's got her cover and you're showing all the different uses or something so that it demonstrates the use of the product without you standing there being like, you know, the home shopping number in person. But they can imagine themselves the they'll relate to the struggles that the mom is having until she has this blanket of the uses. That it does is because I was struggling with using something else, and I was like, I can't get this anywhere there. One thing that came to mind is when it comes to building systems, everything should have checklists. And the funny thing is, most will say, Well, you know, I'm so versed at what I do. I don't need a checklist anymore. Well, people there versus what they do work in hospitals and fly airplanes when they found in hospitals. The most common cause of death is infection. When the the proper medicines aren't apply the proper dosages, the nurses and the doctors know what to do. But when they implemented checklists, they did more consistently. Properly, less human error occurred. Flights now require that the air apply of the pilots, walk around their checklist and check off everything to they. Check the wings. They check all the mechanical parts before they take off. This is something they always did without a checklist. But ever since they started the checklist process less air traffic problems. Unless you disasters checklists, avoid human error and it's human nature. Just a skip things or we get tired and stuff like that. So even if you're so versed or your people are so versed, it's something. Still have a checklist. It can save you from disaster. What was the question way are nearing that time, but we would love to get your your final thoughts, the last thoughts you might want to leave everyone with before we go. And actually we were chatting here with our producers, and we're talking about the life beat moment yesterday and how cool it is to take something that somebody is really passionate about and think about what you want to share the world, how you want to share that with the world and how you can turn that into a business. So we were hoping you might have some thoughts on that to share with all of it. Yeah, sure, all that. You do your final word. So give me time thinking. Well, I actually just want to say what a powerful experience this has been for me to be able to interact with all of you as a group and even to get the feedback that's coming in from online because I can really feel that positive energy. And over the past two days, I felt an energy shift from all of you. I think, as I said in my very first presentation, that I did when I asked how many of you started your business because you love being anxious and stressed. Of course, that wasn't anybody's impetus for starting their business. But I know that you were all feeling that and you may still be feeling some of that. But I also see hope in everybody's faces, and I and I've seen you writing things down furiously, and I've seen the heads nodding and I felt the virtual heads nodding and really, what I want to say to you is that all of this works and it's all about taking the time to work on your business as well as in your business. And if you can take more than these two days, you know, set aside, even start with that one day a month to say this is my planning day. This is my big picture day and really take stock of where you are, where you want to be. You guys are gonna be so successful. I am so excited. I want you all to keep in touch with us and let us know how you're doing and what's going on. So thank you for giving us this gift of your participation. Cool on. I'm also one final story, too. So when I started presenting, I told you about Frank when you told my mentor, and here's the guys that you don't want to be that guy. Well, it's funny. I, uh, ran into invest six months ago. I I never asked him why he did that whole story memory. He he came in my office that you don't want to be that guy. And I said, What guy Frankie said You want to be the guy who won days in the rusty lawn chair, regretting his life. He's like and can you see it? And I'm like, Yeah, I can see that. Can you see the hair? You know, he did that and I asked him about six months ago Why he told me that. And it is. It's kind of a sad situation. His wife is very ill now, so he's a full time caregiver for her. We still meet about once 1/4 at his house, so I went up to to meet him. But this one particular day, when I asked him, he said, My wife eyes OK, today there's a caregiver here. Why don't we go out now? The funny thing is about 10 in the morning and he's like, Why don't we go to fund rockers? I'm like, Why doing the Fuddruckers? Because there's an early bird special, he said. It's funny. It's funny. I don't care what stage of success you've had. He's grown some very, very successful companies. Old guys love early birds way go out for the early bird special at Fuddruckers, and we're sitting and talking, and that's when it struck me. I said Why would you share that bizarre story. The first time we met, he said something that changed my life. I should have put my life beat line because this was an impactful moment, he says. I tell everybody that story because I've coached and consulted hundreds of entrepreneurs. Now guys like you, mike, businesses that are just starting up and struggling and businesses that are moving along just have plateau and want to change their ways. Because I found there's one consistent challenge. People learn this system, what you just learned over the last two, two days, the way to grow a colossal business. And there's these things you do, and it was a lot of detail we gave you. But these that's it. You have all the tools now is the only changes you need to make you know what to do, he said. Like you know what to Dio. But it's scary. It's really scary, because what if it doesn't work? What have you become a memory journalist and doesn't work? You know what did you go all in in the Google hangouts and you do this dream and it doesn't work? He's like, No, Sandra Peters won't do it mostly refers to get too scared to take a risk to be a rock stacker. You kidding? May I can't work. It's too risky and that's what we feel inside. Frank said that wrong? The real fear is staying where we are today to keep doing what you're doing. You've been called to be a rock star. You've been called to do Google hangouts. You've been called to take deejaying to the level it's never been seen before. Your think halted to be a memory journalist. You've been called to do fashion. You didn't even know it Change lives and you bring back experiences people and that they have experienced in 2030 years, he said. The Onley way we will ever make that leap that terrifyingly is if we become mawr scared of where we are today. So I think that's what we experienced together we had some impactful realizations Debbie appear on stage June all of us, Travis impactful realizations of If we continue the path of the doing, what we're doing is not gonna work. We're not gonna be happy now. You have the tools to make the leap. B'more scared of staying the same than taking the jump. All right, rock are