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That's Fold-tastic

this is gonna be a lot of fun. This is That's full tastic, Aziz. Everyone's saying my background is unfolded. Solutions for print. I have been collecting, documenting, classifying, folded solutions for print for 18 years now. And I've collected Prince samples from printers and bind Aries and people from all around the world who send me great things. I do a video series called the 62nd Super Cool Fold of the Week, and it's on YouTube and that's where I share also sorts of really neat things. But I'm actually kind of a wreck today, Not because I'm doing this live. I'm actually wreck because I never travel with my folding samples. It's a big deal. My samples are kind of in a library. They don't see the light of day very often. And when I travel with them, I get nervous. But I'm excited to share them. I've got some really neat things, and you guys in the audience you're going to get toe, see all of them and check him out. So we're gonna have a lot of fun. We got some takeaways for today. S...

o you're gonna get some foundation now you're gonna take a course called Folding 101 And that's gonna give you a lot of the basic terminology kind of the process behind machine folding and how things work. And this is also just gonna be great material because you know where this is Creative Cloud Design Week. And we're using, you know, in design and illustrator and photo Shop. And so how do you kind of use and leverage these great software programs to get great results? So I'm gonna give you 10 high impact tricks. So when you collect as many samples as I do, you start to see patterns happen, okay? And so when you've seen thousands of samples, you see patterns in that can really create high impact on any budget. So I'm gonna give you really great tricks that you can use on any budget to get a lot of bang for your buck. So we're gonna take a little turn at the computer. I'm going to show you a very important skill, something that nobody is really going to teach. This is a skill where you're gonna learn how to place fold marks and compensate for the folding process. You're gonna learn how to apply folding compensation to the digital document on. And I'm also going to give you a demo of our template building software fold factory. And then the really fun part is that I'm gonna be sharing some unbelievable solutions from my folding sample library. Okay, so whenever you see one of these fun slides, these air my folding slogans. So as I mentioned, I do ah video series called the 62nd Super Cool Fold of the week. And every week I have a different T shirt that has a fun folding slogan on it. So that's full. That's where that's fantastic came from. That's for fold that thought came from. Whenever you see this, it means we're gonna see some really cool stuff. Okay, so this is a traveling snake fold from Miller Brooks for Kimble office. And this is a wonderful example of use of format for content. So a traveling snake basically snake fold or roll folds, and a standard snake starts in the middle and rolls around. A traveling snake starts in the middle and can go in any direction. This piece was for modular furniture, and so I love how they used to the format to demonstrate that modular furniture I actually have another traveling snake with me. This is from my friends at G LS for Health Land, and I think it was does creative on this. So Oops, So it's got kind of a fun circus theme, and it travels and rolls all the way around. Check it out fun piece. So you can imagine the different creative possibilities for that type of a format. And that was a direct mail. A self mailer, By the way. This is a swinger fold by Seimetz, Blackstone and Associates. This is a great example off how it's not necessarily always a really complex folding style that creates impact. Sometimes it's a simple folding style with another technique applied to it. In this case, it's die cutting. So the way that a swinger fold works is it works with the basically, if you can consider every panel as kind of a plane, you can die, cut certain areas and not die kat other areas, and that way it releases some and doesn't with others. And so you get this dimensional. So when you pull the accordion, it kind of activates and swings as you're activating the fold, if that makes sense. So it's kind of a combination of die cutting and folding to create this swinging effect. When it's open, it creates a very dimensional piece when it's when it's ah revealed two, which is really cool. This is a gatefold with a belly band. This is HBP Baltimore and J. J. Kozak Creative. I like showing this one because this is another kind of a good example of a simple folding style that they did something a little special with it to create, you know, a really nice effect. So this is just a gatefold. Gatefold has two panels that fold in to the center. Okay, but what they did is they threw a belly band on it, and by doing that, it became kind of a carrier piece that could hold something else. So this piece, we take the belly band off you open it up is beautiful. Piece an invitation to a luncheon. You got these nice short side panels for content, and then it also held a an insert as well. The belly band kind of held it together. There's an insert in there, too. And what's nice is very simple format but an extremely special piece is the results. So I love that one. All right, so this is our, uh, folding one. A one course. Folding lingo, panels versus pages. This is very commonly confused in the industry. So ah, panel is a two sided segment of a folded piece defined by the crease of the fold or the tree. Maj. Okay, so do not stay here. Okay, so here is an example here. So a panel is two sided. Ah, Page is one side of a panel, so you can see there. There is a three panel accordion and your page count is always twice your panel count. So that's three panels. Six pages next to it, if you take that same format to what's called a broadside format, which doubles its area by folding in half on itself. Takes a bigger sheet folded in half, and then accordion folded. That's six panels and 12 pages. This is a nine panel reveal folder specialty fold by O. Connor design. This piece actually won an award, by the way. Okay. So it goes like this like this. This fantastic. That's fantastic. Beautiful. Where do you win such awards? I don't know this one was a design related award. Okay, Yeah, for the peace with the format. And I think it had to do with the paper choice too. So it was kind of a combination. Beautiful. Beautiful, isn't it? So this is nine panels, 18 pages, and you can count all the panels there I had out there a minute ago. But 123456 And the third row with 789 Double that. £18.18 pages. Nine panels folding compensation. I mentioned this. I actually years back documented folding compensation, mathematics for the print industry. What I did this was part of my research for a thesis in printing. And what I did is I basically took all the different folding styles, and I determined kind of what was the mathematics behind laying them out because papers dimensional. So if one panel is going to fold into another, that panel has to be a little shorter. And that's to compensate for the dimensionality, the sheet, and also for subtle process variation in the machine processing in machine processing. So so that that's that. That's just a trifled. And you can see that that folding panel has to be a little bit shorter. Okay, so that's folding compensation. And I want to talk flat versus finished size. So here's an example here of a same thing. Trifle letter. Fold the flat size If you look, this is a four by seven piece. Okay, so you'll see that if you look at the with their it's not 34 inch panels equaling 12 inches wide. It's actually seven high by 11. The reason it's 11.906 is because there has to be folding compensation on that fold in panel for a kind of standard in the industry for a single panel. Fold in is about 3 30 seconds of an inch. That is for my global audience. That is 2.381 millimeters and for double sheet compensation, um, it the thickness that would normally be about an eighth of an inch, and that's 3.175 so on, and so you can see the difference between flat versus a folded. So those are two totally different things. Parallel folds and right angle folds. Okay, I love sharing this tip because this is how printers communicate. When you tell them what you're doing, they're actually thinking about it in terms of Can we automate this? Can we do this by machine? So printers see things in parallel folds and right angle fold. If you've ever tried to describe a folding style over the phone, right, okay, take a piece of paper, turn it long ways folded in half. No full. That the long right? Never mind. I'll send a sketch, right? It's very hard to describe Ah, folded piece over the phone. But if you said it's two parallel folds, one right angle fold a per knows exactly what you're talking about. And they're thinking about their configuration of their equipment. Okay, so this is an example here. The first fold is always a parallel fold. What you do next determines whether it's a parallel fold or a right angle. Fold. Parallel folds are parallel to each other, so this is an example here. Parallel fold, parallel fold. Those two are parallel to each other and then right angle fold. Okay, so describe almost anything that way. Let's do another one. Anybody parallel fold right angle full. Very good. Thank you. I know you guys aren't Mike, but you're saying they are saying it. They got it right. And then the next one is Ah, right angle fold. OK, so you could describe pretty much anything that way. So just a really good thing to know broadside and short folds. Okay, so I touched on this when I was on the panels and pages section. But you can turn almost any kind of of the basic folding styles into a broadside, and a lot of people call this a French fold, and it's not a French fold. A French fold is a design decision, not a folding style. So a French fold is printed on the outside blank on the inside, the folding style is broadside. This is a broadside. If it were French fold, it would be printed on the outside blank on the inside. Okay, so broadside folds. You can get a lot of extra area doing that. You start with a bigger sheet, you fold it down. You can get kind of a poster format Now. That style of folding can also be modified into short folds so you could do a short fold to the inside or to the outside in my paper tricks. It's just fun. And you can do what I read. One of my favorite favorite things, which is called an inverted short fold and an inverted short fold, is from the bottom up and pulls down. Okay, now you can do a lot of neat things with this. I'm gonna show you a great trick for it later, but but you can not have kind of a headline up here, and you can pull down to reveal things. So these are all just nice little tricks. Okay, so here's some examples. So you got the broadside that I showed you the short fold inside and outside and that inverted short fold. So I want to talk just for a second about grain direction and folding. Since we're working with paper paper made from you know, you, the paper has fiber in it, right? And because it's machine made paper, the fibers align in a certain direction because of the machine as its processing. It kinda lines all the fibers, so you get a grain direction in the paper. So there's a couple things with regard to green direction unfolding that you need to know. So fold with the grain is your best dimensional stability. Okay, And by with the grain, I mean, parallel, you're folding parallel to the grain off the paper against the grain. You're gonna have a greater chance of expansion and contraction and what's called cracking if you've ever seen a printed piece with solid and coverage and you know that it's folded and there's kind of that correctly white stuff on the edge. Okay, that's called cracking eso that that can also happen with a fold against the grain. There's a way to resolve that, but that's what can happen. So as we saw, we just talked about parallel folds and right angle folds. Right? So the argument is, Well, you can't fold depending on what you're folding. Configuration is. You can't fold everything with the grain right if you've got different directions. So what happens is your printer will try to make the most critical structural folds with the grain, and then a lot of times will do what's called scoring and scoring is when there pressing metal into the paper from a metal rule into the paper to compress the fibers and make it a lot easier to fold. Okay, so scoring is really common and score for a lot of reasons, but also for folding and heavy and coverage and other types of things to make a really high quality product. So automation versus hand folding. All right, so there are there different ways to create a folded piece for mass production. That's what really we're talking about here. Automated is kind of your best efficiency. That's when everything's done entirely by machine. Somebody automated is when the piece is taken as far as it can go by machine and then finished by hand. That's called semi automation. And then hand folding happens if either the pieces too difficult to produce by machine or its difficulty and small quantity sometimes a difficult piece maybe could be great finished by machine. But it's not worth the time to set up the machines. It's easier to put people on it and hand fold it. Eso. Sometimes that's the issue or if the required finishing equipment isn't at the facility. So there are several reasons for, um, hand folding, but those are kind of the main ones. This is an interesting thing that I've learned this throughout studying formats for all this time is that almost any format can be automated if the quantity is high enough. Okay, some really amazing formats. If you're if you're in the hundreds of thousands into the millions, they'll rig up a machine to automate that for you. So I mean, a lot of times people think they can't do anything interesting because they're doing something at such high quantities that would have to be done by hand. And even if you do need unfolding at high quantities, there are companies that offer extensive and bind Aries that can really do a great job on large quantities of materials. So it's always worth looking. Looking into it. Don't psych yourself out too early. I see a lot of people kind of psych themselves out that there's no way we could do something cool. There's no way we could do this or that, and a lot of times they can. So I would say, Don't don't like yourself out until you know what what your options are. Things have changed a lot in the industry. It's that time again. Fold it or lose it, people. Okay, This is a cube Mailer. I like this one because I like all my folds. I'm going to say I like this one all the time, but I love them all. This is a cube shaped mailer, and the reason that I'm showing this is it's a great example of a dimensional format that was actually shrink wrapped and mailed exactly like that. So pretty neat, very impactful. This was a Schmitz Press in Baltimore for Micah Maryland Institute College of Art. Very well known art school, great place. So you took the tap off, and then you could see how neat kind of the folding configuration was when you opened it and then kind of revealed the interior opened up and there was a bit a BRC in there that was tucked in inside us. Well, really cool. This is a vertical stepped accordion from Oliver Printing Company. This is a great example of putting a huge amount of material into a compact, very organized format. And I love this use of format for the content. This was US private school. They needed to put all of their courses into a special format. They used a step vertical accordion format. You can see there different tabs right there and then all this content, you can see a better shot here. It all kind of Accordions out rent. The cordons are also great for direct mail because you get the closed edge, they wrap with a cover and then you get that closed edge. If you're here for direct mail to the mad Max, you know how important that closed edges on a folded piece that's mailing that self mailing. So this is just a really nice format. This is called a pedal fold. I have this one here. This is from color craft of Virginia and thes air meet that kind of They kind of the flaps kind of integrate like the top like a box top, almost accept their rounded. So this is how it works. And some formats are really nice carrier pieces. This is a wonderful natural carrier piece because it creates a cavity on the inside and you can put other items. And so this was a four panel accordion that that was the nested inside. And then this piece just gets I can make you watch me do this, but you kind of work it all the way around. I'll let you, I'll let you figure that out. So that's how that works. It's It's pretty, and these are also very nice for special events and things. This is the folks from a mother actually email marketing company, and they send direct mail so they must know how powerful it is. This is a fun little custom Iron Cross format. It opens like this. And then they did these little splits on these mini These were little Q and a little panels. Question. Answer question. Answer. It's guys were in Nashville. Um, great little format. The other thing I love about this is that they created it in a male friendly format. This is rectangular so that it could mail it really good rates. And that's another thing to think about. If you're thinking about specialty folds something like that, it's great to kind of do some research and see if the format could be modified into a male friendly format. You get that really nice spurge save where you splurge on the format, but you saved on the postage. So all right, so folding families, this is Nate. So in my original research that I did was researching all these different folded solutions, and I was able to determine that any given folding style can be classified into one of eight different folding families. Yes, Accordions, basics, exotics, gates, maps, parallels, posters or rolls. Okay. Why do we care? Right. Okay. This is important, because when you're doing your creative work, when you're thinking about your content and what it is you're going to do and how you're gonna present it if you can think of these different folding families, you can start to them determine. You can kind of weed them out based on Okay, You know what? According might not be great if I'm nailing. You know, I could do it this way. I could do it that way, or I've got a lot of content. So I need something more like this. You can start to kind of think of those families as a way to kind of weed out and evaluate, and then you can kind of hone in from there. So the according family, each family has distinctive characteristics. Okay, So Accordions have that zigzag back and forth characteristic Here are some just basic examples from the according family. According Zehr, one of the largest folding families. Okay, so there's a standard accordion. There's one with an outside short fold. That's the wrapped accordion that I was telling you guys about, where you can add a cover and closed the edge. That's really, really great for male. It also gives you that nice opening experience. Then you can pull out the accordion. For those of you who are self promote, do and types of self promotion, that's a really nice format. Wrapped Accordions can also be automated. They could be machine folded. Eso those air in a really nice option. Like if you're a photographer or something and you want to showcase your work, that's a nice option. Stepped Accordions. It's still this exact format, but the panels taper, and what happens is when you're tapering those panels that creates a stepped edge. So there are many different variations on stepped Accordions there center format and staggered and stepped and flush, left and everything. So a lot of different variations on that the basic folding family it's general characteristic, is its lack of character. These air, your workhorse folds okay, these are your single fold. Your tent folds your four pagers, your basic trifles, these air always going to be your kind of safety folds. Okay, the fold that you can go to for, You know, they're great for economy. But the other thing that I like about thes is there. They're still reliable right now. We saw in direct mail to the max how you can get high impact even with a card format. So even if you've got a very simple format, you can do a lot of great things with it. So, you know, your basics are always gonna be the easiest to set up on the machine. Your most efficient, etcetera exotics. This is everyone's favorite category, okay? And mind Teoh, I have to say they on the polar opposite side from basics completely contrasting. Here is the exotics are there. They're there. There characteristic is that they can't really be classified because they have so many unique characteristics. Now what I did is I brought some really great exotic folds with me because I These are some of my favorites in the collection. These air so much fun. This is catalogue tree in the Netherlands for University of Toronto's architecture school. This is called the Mira or re nobody ready. It's a good one, isn't that amazing. I'm gonna turn it around because it's got this wonderful kind of glow on the back. But it's also easier to really see how the folding works and what's wonderful is they chose this because it was a school of architecture and has a real architectural quality to it. They use this as a poster Siri's, and they've done it. I think two or three times it's that beautiful. Okay, this is Ah, this is called a twist. Fold. This is a more advanced version of a twist. I'm going to show you a standard twist in a minute. This is separate. Find paper and studio Hinrichs. Ah, wonderful piece. Watch this. Ready. Isn't it beautiful? And again, this is a really great carrier. Piece nest that in there and down it goes beautiful. I'll drop this off in a minute. I'll send these around once I show all these. Okay, so that was an advanced twist. Full. This is a standard twist. This is John Roberts company. Nice kind of larger format piece that mailed in a big square envelope. Okay, ready? Everybody here goes Very nice. There's Ah, there's a bind re in Canada that can actually automate this Specialties. Graphic finishers in Toronto can automate the twist Fold just f Y I is an amazing, amazing format. This is called the Taito Fold or Tato, depending on, I guess, what part of the country live. And I'm originally from upstate New York. So it's Taito to me. But this is Isabel Yuria. She's a paper engineer. This was her piece thistles. A really, really need carrier piece. Also. Specialty fold opens like that. Who? Tough to hold up? That one has been. Then it just kind of folds all the way around and collapses back down into that perfect format. Very cool. So any of these air really, really beautiful. And they made their piece of artwork. And you said that the person who made that one was a paper engineer? Yeah. Did not know that really existed. That is fantastic. And we're Does origami have anything to do with paper engine Something that really were influenced by origami? Absolutely. Um, yeah. So I'm sorry I didn't get the rest of the question. I was wondering if that was inspired by absolutely Waas on some of these, and actually this one, potentially to this is the oyster fold. Watch this. This is Writer Dickerson. This is a capabilities brochure that they did their of their big printer opens like this. This actually had three inserts in it. 123 I didn't bring them because it would be hard for me to hold this and do this, but it opens like this and then opens like that. Isn't that amazing? It's so beautiful, isn't it? And it was a wonderful use two of format and its capabilities brochure. So they're showing a lot of their print techniques and things that they can dio. And they did A, you know, a really special format. So very cool, Spectacular. So said those are some of my most exciting exotic folds. You guys toe, they're gonna attack those. I can feel it. I just gotta say, that's full. Thank you. Know those air? They're wonderful. And it's the thing, you know. They can really make a statement. You can do something very cool with with a unique format. But, you know, my one word of caution is just make sure that there's a purpose that it makes sense, you know, if it's all wow factor but no substance you can kind of waste an opportunity, you know? So all right, so gate folds. Their general characteristic is panels folding in from either side. I want to clarify something. Ah, lot of people call the fold on the left and the one on the right, a double gate. And that's actually not true. A true double gate is gate folding twice, and that's the 2nd 1 in. That's a true double gate, but basically you have the panels that fold in the closed gate is when you have that final fold to close it down. There's a couple others. There's an open gate, those air kind of unusual, nice structural fold Maps are basically big poster format there. Big Accordions generally, and their measured in stories like That's a two story map is a three star meant that basically just fold out and turn into big, big accordance. Now what's interesting is we don't see as many maps these days because of GPS technology. You see a lot of map folding in very small format for the pharmaceutical industry, which is kind of interesting, but, you know, you don't see as many of these just big foldout maps anymore. But it's a family that exists. So, uh so there parallels. This is also one of the other biggest family, so Accordions and parallels. And I guess I would say exotics, because the varieties is there are some of the biggest families, and parallel folds are when the folds are parallel to each other in the panels stay parallel to each other, so very common. The double parallel fold. There's a broadside double parallel that's a 10 page and a triple parallel, so those are just some common parallel folding styles that you might see. Posters are combo folds, so there's a base fold and a finished fold, so the base fold. So this one is an example of a double parallel. So it starts out as a double parallel, and then it's accordion folds down, so it's just a combo. It doesn't necessarily have to be due to different folds. You guys having fun with those? That's great. I knew that would happen. I'm not surprised at all. They're beautiful, aren't they? Uh, cough. The comment that Joe just gave was that this folded piece could also be used as a reflector. Has utility inspiration for our photographer followers D I Y dio okay like that. I like that. Okay, so the role families are last of the eight. And and I think maybe we'll open up for questions after the role family. But what it is is basically your panels. All they taper and they roll into each other. OK, so the last panel These are some of the hardest templates to set up kind of within the folding families, but beyond exotics, because those panels have to get slightly smaller as they go. And so you really have to measure that and keep track of that. And then they roll in on each other. So there's a standard roll that's a reverse. You can do different things with a symmetry, and then that's a vertical roll. So just rolls changes direction, so there's a lot that can be done with the role family. So that was the eight different folding families on lots to think about. Are there Are there any questions coming in from anybody, or do you guys have any questions yet? Are we do have a couple questions about most start Okay, the audience. One question I would have is some of the obviously there's some easy ones that pretty standard. Every printer probably can deal with those, but the more involved ones, I imagine, like some printers might get a little bit tricky, especially if you have to deal with back and forth. How do exactly you want this? How do you find a printer who can make something more complicated? Well, okay, there are there definitely printers whom or who specialize in more of the specialty formats, and that's true. And there are also specialty bynder ease. So there are binders who really excel in the in the really specialized formats and also small format, large format, different things like that. So you have to look for them there, one of the bigger printer. Some of them have bigger equipment, some of them as far as who to look for. I mean, you would almost you would maybe go to an industry organization, maybe putting industry association. Also, if you were really looking for something specialized, it's you kind of have to ask around. I would say Do your research, though, because as I was saying, depending on who it is, you're working with one printers. Automation might be another. Printers hand folding, and so you want to just make sure you ask a little bit. It is not kind of a level playing field. It's very different. But a lot of printers are, especially with the the change in mail to the more targeted formats. In the smaller quantities, printers are getting more involved into these specialty formats specialty finishes and features and things like that. So and just a follow up question on that from Duke in Park City, who had asked, are their specialty printers that do these exotic folds and dies? But do they have pre built ones that are kind of like made to order templates that you could get? You know, the fancy designs, but in a small, low cost, the lower lower print run, Maybe not low cost, but the lower print. Yeah, I don't I don't know of anybody who in particular is doing kind of specialty formats and in smaller bundles, however, what I would say, Well, one, we actually have 35 specialty die lines at fold factory that we sell on that snake fold and Iron Cross, and while these other things to start with, sometimes you can do something special of those or modify those printers will, you know, can do digital on small Ron. One of things that I would say to is, If you can't afford the hand folding, let's say you know you can have them shipped flat and fold them yourself. Just have them basically printed in Die Kat and shipped flat. If that is the part of the process that's too expensive, there's lots of different ways to do it. But there are. There are printers who tend to specialize in those types of things that love those kind of special challenges and things. When you get in the hand folding, it could really be anybody, because printers, they're just hiring people to do it. However, if it's a really specialized type of ah ah, format that might require extra skill, then sometimes you may go to like a company special structural graphics in Essex, Connecticut, and they do highly dimensional formats that air really specialize, and they have a really big capacity for hand folding and things like that. So just you have to do a little bit of research. I wish I could tell you that it's really straightforward for you. Go here to find this one and go there to find that one. It's it's a little disconnected. You kind of have to do some research, but it's worth it because there are. There are printers that love a challenge that will do beautiful, beautiful work on and they could be on the small side or on the large side. It really varies. There's not really a common thread there. Question. Did you have one job? One question. Are this folds? Cooperated? Are Can you copy them? Are those are Freedy? I'm trying to think of what I've handed out already. Those air all free to use. We have a lot of those unfold factory the ones that are specially If a fold is on owned solution Look for a patent number So you confined like usually a small patent number somewhere. So if you see a really cool sample that you like, it's got a patent number on it. Then you go to you know, whoever it is, it owns a patent and usually they'll put their contact info other logo near it So but most folds most specially folds are not patented. So So that's good news, huh? A lot of great, exciting things that you can dio. It's that time again what we got. Okay, this is a V format Pap up Westland Printers for the circus. It was a documentary on PBS designed by Christopher Richard. This is a really need self mailing, direct mail piece. It's done as a pop up, and there are a couple things I really like about this this piece. When it was created, it actually had the panels that are right there were actually folded down. They folded them up and glued them. And that's because if you were to do Avi format, pop up and not reinforce those panels, the corner when it was full that the corner would be gone, you know what I mean? Because there's gotta be the V area. So So that folded up and they caught a little channel in there to help with some of the tension. I love how they used a symmetry on the pop up area, and the other thing that's really need about this piece is you never see a pop up with the interior area printed. They actually used that space, and instead of letting it stays white space, they used it for the guys at the circus tent setting up the circus tent. I decided it was a really inspiring use of space and format and really fun as a self mailer. So I really like that piece. This is a two way angled gate from subtle Strauss. Ah, there, in Wana, Key, Wisconsin. This piece opens. I have it here, too. It opens out, they actually automate this piece. I kind of need to have a little Q R code in there, too. So just a very unique shape folded, folded, glued this one these days, just a FYI, this did self male at the time USPS folded self male or regulations have changed, so this would have to go in an envelope. These days, however, I do have, by the way, a quick video on YouTube. It's seven minutes. It's all the latest fold itself. Mailer regs for anybody who's interested gives you a nice quick run through. And just since you said that, where can people find you on YouTube? Youtube dot com slash fold? Factory. Thank you. Thanks. This is a pop out accordion, These air very fun. And this is a kind of a standard accordion format, however, what you dio is and these a really fun, actually, for people who are self promoting, maybe photographers is grateful for Matt, and these would be fun if you needed to do a D. I. Y. Solution. These would be a lot of fun, simple fold and a neat little trick. So all you're doing is your cutting. So your your accordion folding and then you're cutting across the fold in two places, and then there's actually a little score on either side of that little black, and then you pop it in the reverse. And so what you get is this little dimensional black that pops out well, here's a zoom in, so you get a feel for what that is. So you basically caught across parallel in two spots, and then you just it gets scored and it just reverses in the other direction. So creates this really nice little dimensional kind of structural format really need okay, so now we're to move on to the 10 high impact folding tricks. These are my favorite favorite tricks, given years and years of seeing so many cool samples, thes air, all great tricks that anybody can use no matter how low or high your budget is. Okay, can I ask you just for people who might just be joining us? Trish, you said earlier that you have people who send you folded pieces from all over the world. Can you tell us a little bit about that and how these became your top 10? It's unbelievable. I mean, since I started doing fold of the week about 62nd supercool fold of the week on YouTube four years ago, I just had my I think, 208th episode, something like that. People started sending me cool things and I get things from Australia and New Zealand, and I've gotten things from gosh, just all over the world. That one was from the Netherlands. I've just gotten some amazing things, and it's inspiring, actually, to see what's going on around the world and the creative, really great creative things are happening every where it's very fun to share them and pull them out. So so you can imagine collecting for as long as I have. I have thousands of samples, so it was actually very hard to choose what I brought today. It's always very hard for me to decide what I'm gonna bring because I have so many neat things to share. So yeah, so very fun to get to share them. All of you, out there all over the world share your overdid trip. Yes. And actually no one. Yeah. And actually on the micro site full tector dot com slash creativelive. I've got some great offers for creativelive. I've also got a Theodore s to send falling samples is on there, too. And to check out the YouTube channel and everything. So are there any countries that you in particular don't have anything from that you want? We can see if somebody's out there. Mm. I would love to get some things from gosh, Japan. Maybe some more stuff from Germany. Be fun. It'd be fun to get some more things from Europe. I'd love to. Kind of Yeah, I get some things from, like, cool, but anywhere. Gosh, I'll take anything. I really I love to see what people are doing. Creativelive community. Get on that. Yes, please. Please on And you could be featured. I'm told of the week, so I would be really fun. So trick number one is simple. Guillotine trims 18 trims can look like a die cut, but they're just a simple trim on the guillotine cutter. Okay, so I've got a couple solutions here. The one on the left is a short term cover that really is just fold placement. It looks like a trim, but it's kind of the effect of a trimmed cover. Sometimes just doing a little short cover can make something seem really special. The second is an angled accordion, so basically what they do is they print the sheets, they make a jig and they angle them. They angle the stack of paper on the guillotine Qatar, and they trim it an angle. You can determine how deep that cuts and you can create different effects. The other nice little trick that I like is if you've got a broadside fold, you can do just a little guillotine cut off the corner. And what it does is it makes um, like a little reveal on the corner. It looks like a die cut. It's just like a little kind of, you know, little call out or whatever, which is really nice. So this is a piece and angled accordion from Upshift Creative Group, and they basically use that angle. The guillotine trim justice like kind of visual texture, but it's nice. It's just a really nice solution. Now, if you're on a high budget, I have solutions where they just take that idea and they make a fancy die cot in the die cut kind of layers down creates the scene or something. You can do the high end or the low end on these things, so it doesn't have to be a guillotine trim. You can take some of these ideas and turn them into more high budget ideas, but these air the low. This is a great idea from this and, according with angled trims from Design Ranch and, um, this piece of Sony, what they did is they did a four panel accordion fold, and they basically did. Opposing corners. They trimmed them off parallel to each other on opposing corners. And what you get is this interesting texture. Now this one I want to note is not quite as cheap to execute on, Let's say, as this is the plain guillotine trim for the angled accordion, and that's because these have to be trimmed after their folded the angled according could trim on a flat sheet. This they have to do in smaller batches once they're folded because they have an easier chance of slipping and sliding. So it's a little bit more involved, let's say, than the other, but a great, still no die cut solution. A lot of fun. And it also really worked with her concept again has to work with the concept, right? You can't just go cutting corners off everything just because it's fun, right? It has to make sense. So this is just a nice trifled with a short term cover. This is Molly McCoy. She's an illustrator. She's beautiful, work on, and I just loved it. This really is just fold placement, not necessarily a guillotine trend, but it looks like a trim cover, and that's why I'm it's in the tricks. And so it's just a pretty effect that cost, you know, from from the standpoint of production, nothing. It's still two parallel folds with a cover that falls short. No big deal from a production standpoint, directional and format change. So, you know, a lot of us get kind of stuck in our certain formats and it. Sometimes you just need to think about the possibility off different format options. So maybe if you usually dio you know, an upright format, you can turn it to a knob along something like that. So there's a lot of just simplicity, and you can feel like an entirely different piece when you go from upright toe ab long but keep the same dimension. Same finished dimension, just a change in direction. Asymmetry is probably my most favorite of the tricks, and that's because we spend a lot of time trying to achieve balance and symmetry. A lot of times when we're folding asymmetry is a really fun trick. This is a neat little piece. This is from my friends at Subtle Strauss, and this is just a wonderful little asymmetrical. Peace has little cardholder, and I love how they kind of aligned to die in this, and it makes this little window. You can layer your panels and layer your die cuts do some really neat things. One of my favorite tricks is called a stepped double parallel. This is one of the cheapest, high impact things you can dio, so a standard double parallel fold is in half and then in half again. Okay, we've seen those a lot. A step double parallel is short of in half, and then the cover folds short. And so it's really just still two parallel folds from a production standpoint. No big deal. But what you get is this nice stepped edge. So it looks high budget, but it's actually very low budget. I want to show you a sample from my friend Kelsey Grafton. She's an illustrator, really talented. This is a stepped double parallel ab long format. I like how she turned it into a knob long format. You can see how nice the texture is on that you can really play with the depth of the steps. There it is. Open. Okay, broadside fold. So we covered kind of what is a broadside fold earlier. But there's a lot you can do with these, and you can just get a lot of area, a lot of extra area and real estate in just creating a broadside full. It's kind of a simple thing. You're reading a right angle fold, which adds a little bit, too. You know, the complexity of the job, but still very machine herbal and you just get a lot of extra real estate. I'm gonna hold on the tell me a minute. Okay, So visual tricks. So this is not necessarily a folding trick, but this is just something kind of fun. I have this Verizon piece that it's an old, old ancient Verizon Mail piece and everybody gets a kick out of it. And what it is, is it basically has a little short flaps. You could do these kind of low budget tricks to create engagement, right? And we talked about in direct mail to the max. How engagement really can increase response. It's got It's got this phone on it. Kind of kind of old style telephone on the cradle and the short fold has a phone on the cradle. When you open the peace, the cradles empty. So the image revealed underneath the cradles empty. And you've just kind of got gotten that person to pick up the phone, right, because when they open it, there's the phone side of it with the numbers on it. So you've just kind of gotten them to take the phone off the cradles. You can do some really neat things with just simple visual tricks that are very, very low budget for the photographers out there and people who do a lot of work with imagery. That's a really fun thing to do is kind of that fool the eye stuff and some neat things with layered panels where you can change the experience for people. So it's just a great little low budget trick. Short folds. Okay, so you had started on the the glue, this pocket. That's where I'm going here. So short folds. You can do some really neat things with We were when we were talking about broadside folds showing you short folds and I'm gonna do a mini mock up. I apologize. I have a really great sample. I'm so mad at myself for forgetting it. But any way you can do something called a clueless pocket with an inverted short fold, so an inverted shortfall that pulls down you can create a glu lys pocket. Teoh hold things. If you have light materials, it's really nice about this is it's machine herbal so it could be machine folded, but also it creates a nice effect. You get a lot of extra real estate you don't have any glue. You don't die cutting and you can, you know, put something in there, right? As long as you have tension on either side. Now, you couldn't do the pocket on the end. You've gotta have tension so you can do this on roll folds. I have a great example. The one that I meant to bring actually has the pocket on the exterior on the back cover. So it's folded in the back. Cover is a pocket so you can do all the guys are trying some mock ups over here. Good stuff. I was waiting for that. That's great. So you can do some really great little glu lys pockets. Great for people who are kind of into also the kind of environmental and initiatives and things where you're trying to do things. The other thing I love about Clueless packets is an empty blue list pack. It doesn't look empty because it just looks like a cool, folded format. But an empty pocket folder is like, Where's the stuff, right? You kind of wonder. Where are the inserts? But you could use it with or without the inserts, which gives it a lot of flexibility. That's the other thing I really like about it. Number seven is die cuts. So although die cuts aren't necessarily seen as really low budget things, it's good to note that a lot of printers keep their dies for at least a couple of years. And so you can ask them if they have any specialized formats dies for the specialized formats that are in their archive. So you might be able to use what I call a pre enjoyed die and not have to pay for them to create a die from scratch if it's in the right size and format that you're looking for. So there's a lot you can do. So I've got some neat solutions for everybody. This is a on ab long roll fold with a die cut cover. This is from Nina paper, and I like this for its simplicity. Its just a four panel roll fold. But they did a little die cut off the cover that creates kind of arrow shape, and then it rolls out. So creates kind of a nice long air. Other concept has a rose in it, so the piece itself creates an arrow to which I think is really fun. This is a trifled with a lacked cover. This is by GV creative in California. She's great. This piece actually is just a trifle, so it's a very simple folding style. But what they did is the fold in panel is cut at an angle. And then there's a little die cut that goes straight up and down on the cover. And what happens is the folding panel talks into that vertical die cut and lacks shut. See what I mean? So that one panel tucks into that vertical die and lacks the whole piece shut a little bit easier to see. Kind of the configuration of how that works is that you've got to regular panels and one caught on an angle, and then the dye caught is right there vertically. You can kind of see it on the cover, so really, really need peace. This is ah, trifled with the talk to cover. This is color craft of Virginia. This actually utilizes to fund things. They've got a short trim cover. So it was one of our high impact tricks and they couple it with this nice little half round die cot. All it is is this little half circle, and then they did a blind and boss of the logo on the circle, which was just a really nice touch. And so that cover tucks into that little die and creates just a very beautiful piece. This is just a trifle, but I love how they were able to just utilize a couple little tricks and make it very, very special. So I love this piece. And what's need to is that little half circle die just kind of disappears once the covers no longer tucked into it. So just kind of neat. Extended panels number eight. Okay, this is kind of a neat trick that you can do so the way that folder material goes through the machine, basically, you always have kind of, Ah, in some folding styles, you have what's called the trailing panel. So the last panel to come out if it's got an open edge, and that would be like your accordion folds that end with an open edge or like your double parallels that have an open edge. You can leave that last trailing panel long so you can see there the other panels air one size and then that last panels long so you can create kind of a step, the factor in asymmetrical effect by doing so. And it's really just leaving that last panel long or something special about it from a production standpoint. That's why I kind of like to address the production side on a lot of these. Not a big deal. This is an accordion with a long trailing panel from CJ Graphics in Canada. Okay, so what you can see here is it starts. It kind of looks like a card when it's folded, but then you pull the right side out. The other thing that this one does is it uses a symmetry. So I like this one. It's it's you got extended panels plus a symmetry. You can start to combine these different tricks and get really amazing results. So it's a lot of fun to start to mix and match some of these high impact tricks. Number nine is interaction. This is a wonderful example of interaction, and, you know, if you watched direct mail to the max who talked about how interact and getting people engaged or interacting with a piece can really increase response and engagement and everything. So there's a lot of different things. Pull tabs and zip strips and things that you can do. This is this piece is a specialty format. This is a proprietary format. This is called the Flapper. This is from structural graphics. It's very, very engaging. Watch how this works. I know I'm gonna pass this over there, and they're not going to stop playing with us. But that's the point. It's very engaging to get four different kind of views very, very cool. And this was a piece they did for biggest on paperboard. And this was mailed in an envelope. So, um, really cool. Here you go. You have to promise you're gonna pass it over. I also have a neat one that I forgot to show that I wanted to share when I was talking about Broadside Folds. This is a broadside booklet fold, and I love this for because this feels paginated, but it's not bound. It's really just folded a certain way. So watch this. So when you it's folded down. This was a self mailer for Production Club of Baltimore, and so it actually Pagine aids. It feels like a bound piece, but if I pull this panel on this panel, watch this, everybody. It goes like this, like this. So it's basically just a cut right here across the to center panels. So watch again net wild. So it looks like a bound piece. It's great for kind of paginated content without doing abound. Edge great for male. So really, really cool that uses a broadside format. And number 10 is short panels. So there's a lot you can do just with trimming those short panels that could become an opening mechanism. Or they can also become like a little tear off coupon on the inside. There's just a lot that you can do with just playing with kind of the length of your panels. So that's just a great little tip. Okay, so now it's time for a tutorial. Everyone What? I want to show you the demo. So this is as you've seen here. This is kind of our grid for are closed gatefold. What we're gonna do is make a document that looks just like this on gonna compensate for for the folding process. So what I want to do here is make a new in design document. I am in pikers hopes. Can I switch two inches? We will find out for you. Okay. Okay. I think I can just do it here. There we go. Okay. Sorry, everybody. That's right. That's the beauty of Okay, So what I did ahead of time. So you don't have to sit there and watch me with the calculator is what I needed to do is I know that I need to take 3 seconds of an inch off those two outer panels. Okay, So what I did is 3 30 seconds of an inch is 300. Okay, Now I have to multiply that by two, because I'm taking 20.94 off the end panel and off the other end panel. Okay, so I'm taking the some of those and subtracting that from 16 because we're gonna make a four by nine document. Okay, a four by nine folded size. So instead of having four equal sized panels, I'm gonna have a compensated panel to four inch panels and a compensated panel. So if we weren't compensating for folding, we have 16 by nine. But since we're compensating, are did the math on this. It's ah 15.812 by nine. Okay, so, uh, 15.812 by nine. And I'm gonna get rid of the margins because I don't want him there distracting. Okay, Now, the first thing we need to do since we're working in 3 30 seconds error with things were working in 30 seconds of an inch. We need to zoom in so that we're at 30 seconds so that we can see them. It's usually about 300%. Maybe it's more. 68 Keep going, Trish. Okay. 2468 OK, there we go. We're in 30 seconds. Okay. What we're gonna dio is here's the edge of the page. You can see all right. What we need to dio is we need to go out to the panel with, and we're gonna back up, so I'll show you what I mean. We're gonna go out to four inches, so I'm gonna grab a guide. There's four inches on my ruler. There we go. I'm going out to four inches, and then I'm gonna back up 3 30 seconds of an inch. Set a guide. I'm going to reset my guides. My rulers to zero. I'm gonna go to that guide. And now my to inner panels we saw on that diagram were uncompensated. So those since my pieces for by nine my to inner panels are gonna be four inches and four inches. So I'm going to go. Here's hoping I and scoot over there better this time. Finding four. There we go for So there's the 1st 1 cause I reset my ruler. Okay. And 678 Right. Cause four plus four is eight. No, my last panel. If I've done this right, live should be basically four inches minus 3 30 seconds. There we go. See that? Four minus 3 30 seconds. Okay, So what I've done is I've compensated those two outer panels my to inner panels of the same with okay. And so I use that technique I took. I subtracted the compensation amount, made a perfect size document because we want to make it to trim size. Okay, so now what I'm gonna do is I'm gonna back up. All right? So now I have my guides is set, but when I need is my old marks and the fold marks or was on the paste board there, Out in the out In this area, they're not on the live document page because you don't want them to print. All you want to really do is communicate to the printer where they're supposed to fold. Use a dotted line. Not a strict, not a solid line because of Donald dotted line means fold. A solid line means cut. So, yes, I'm just going to do this kind of not gonna be really, uh, perfect here because we've limited in time, But I made a dotted line. I'm gonna copy and paste it. I'm gonna throw it down below here. So now I've got one above and line it up a little better, but you get what I'm talking about. I'm gonna shift click t gather them together. I'm going to group them and I'm gonna copy and paste, and I'm gonna let the others snap right to the other guide. Okay? Now, here's the trick. Now, this is a closed gate, so page one and Page two are actually the same fold. Placement is exactly the same because this is a symmetrical fold. The two panels fold in to the middle. It's symmetrical. Okay, if we were doing a roll fold. The panels would get smaller. Right? So when the document flips your small plan, ALS are over on this end, so everything would mirror. Okay, so So you're fold placement for a closed gate. The folds are in the same place on page one and page too. So basically what I would do now is I would either I would have either done this on the master page and added a page because it's symmetrical, or I would you know, DuPage to and I would copy and paste, or I would reset it again, depending on what the fold waas. So this one, I would just do the master. So now I'm gonna show off a little bit. That was my manual process. Um, you have a question. You look like you might have a question. Also depend on what kind of paper using or is the compensation always the same? It's not always the same, however you're pretty safe with in general. If it's a single panel folding in with 3 30 seconds, they can go with highs in a that kind of 3 30 seconds to a to an eighth of an inch and then in the if it's two panels thickness, you're more like a eighth toe. 3/16 giver takes. So what you can do and what I always say is talk to you can talk to your printer about it, or at least this gets them very close. They may tweak it based on their own internal preferences or tolerances, but the reason I like kind of sharing this skill is because it gives you the control over the quality of your result. Otherwise, you know, a lot of designers will let the printer or let somebody else make that decision for them on a closed gate. A lot of people like a nice tight gap between the panels. You know, if you let somebody else decide that for you, you might end up with an overly generous gap between the two panels. You know, it's just nice to kind of make sure that your file is in the in in good shape, and also because if the full placement moves, your printer isn't gonna want to touch your file and change your art, so then it gets pushed back to you. You've got a re crop, your images you gotta move your text again because all the panels shifted, right? The printer's not gonna want to do that for you anymore. Okay? So that's also the reason why you really want to make sure that your file is set up really well. So I'm gonna take us into a fold factory right now because I want to show you, um, the template builder. Oh, welcome to me. Okay, so on our home page way have a temple building service. Okay, so what we just did, we could make in a matter of seconds. So I'm gonna go to build that I have a threefold factory count and use click build templates, and we have a very simple user interface. I'm gonna show off really quick here, just so you can see how easy this is. I'm gonna make a for by nine. And I'm gonna make it an interchange from, uh, because of CS six. All right, so it's quickly saving my template. And now all I'm gonna dio is I was doing a few of these. There we go, and I'm gonna hit build. And I have an immediate link to download that. This is gonna download to the desktop, and I should be able to find it there right now. There we go. That looks like it. And there you go, like, two seconds. And I'm also gonna go Teoh documents set up because I want you to see that this is 50. We take it out one more decibel point, but 15. So we calculated that before it was 15.812 where we did the folding compensation. So you can see it's 15.8125 by nine, which was exactly what we were working on before. Okay, all right, back in. All right, I've got a few more folds for you. One video. Yeah. Sorry. That just kind of blew me away because you know how many hours I spent in the design of Facebook? Like trying to change my guidelines by a millimeter? Yes, Just excruciating. So that is on your website. It is. It is. It's a subscription service. Only 29 99 year unlimited downloads. You could make role folds and gatefold. An accordion fold. You can set how many panels they are. Production ready files. Two pages. That tells you also where the cover is on the back cover and which panels are folded. Because when you're designing for folding materials to, it's hard to envision them flat, you know. And on a closed gatefold, the the left panel is on the left, cold and panels on the right when it's flat and the rights on the left, and it's very hard to visually before. It's very, very hard to visualize. So we provide all those cues there, too, and all the guides and everything so much time way from so much math calculations, new 85 different folding configurations. Okay, so I want to tell you just a couple more things. I know we're getting close here. This piece is circa 1996. This is what I would call a vented fold. This is called the Tulip Fold, and this is color craft of Virginia. And this is an old EMC eyepiece. And this is how it works. 1996 I think very avant garde for 96. If you if you want my opinion very, very cool. It's really just stacked cubes. If you were to look at the die and then they just reverse the scores kind of go in different directions, and it creates this really great experience now to look folds. Are there many different variations on these? This is kind of stacked format tulip fold, but there are lots of different ways to play with this format. Very cool. This is an open gate with short panels from I. T. P. Thistle's really needs an open gate, so the gatefold has the panels that fold in toward the center. But then an open gate has two more panels that fold in the opposing direction that way, so that basically goes in and then it folds back out there. Wonderful kind of structural types of formats. But what they did for this one. Usually they put the panel that folds back this way is usually the same with, but what they did is they cut. They trimmed them short and made a little set of doors. It was for some sort of an opening or an event, and so they made those little reverse panels into doors, and you opened them This kind of a fun idea. This also kind of works with the visual trick idea. They used a kind of a short panel treatment with a visual trick of creating these doors. A lot of ways to really combine these different techniques love them. I have this one here. This is an iron cross with a layer die. This is H B P in Baltimore and this is so neat because what you conduce Oh, here is they Basically, this is an iron cross format. I think a lot of us have seen iron crosses there. That plus shape format with the panels. Maybe not known what they recall. That's called an iron cross. But what they did is they layered the dye cots in this so watch and what they did is yet by layering this, you get this really nice kind of dimensional effect on the cover. I saw a beautiful one gash for my creative photographers out there are self promo. So I saw a beautiful one where they took It was a different, I think was a roll fold, but nonetheless the panels were layered and they had a large square than a smaller square than a smaller square. And then a photo, and it created like a like a matting for a frame. It was it framed an image, and it created like the mat from a framed photo. It just was a really beautiful technique. So anyway, I just love the idea of kind of layering these different dyes for different effects. Beautiful. This is a hexagon form, an iron cross. So that Iron Cross you just saw was a standard Iron Cross. You can do iron crosses in several different variations. This is a hexagon, Texas State University really, really need opens like this and opens all the way out like that. Very tricky die on this one. But this was need. It was like a smaller kind of four by four. This is a great example also of having the appropriate content to match the format. I really like how they had little chunky nuggets of copy, and it works. You know, if you tried to crunch a lot of stuff into a really interesting format, you just end up with a mess, right? It's distracting. It's it's cluttered that he used a very clean format light content. They really let the format take the show. This is that asymmetrical. According Okay, this was for if you were watching direct mail to the max with a question. Somebody who was a photographer who wanted to know if you know male are different types of formats can work for photography to promote. This is Maureen Weiss design for a photographer, Peter Howard, and this is just a beautiful This is really neat, so it's basically an accordion fold. But there are different lengths in the different panels, and it creates this very interesting texture, and he was able to crop the photos in whatever way he wanted. So that's kind of a beauty shot of how that worked. But the panel's kind of in twos were longer, shorter in different lengths, and it created this very interesting experience. Okay, so I have one more a little special treat for everybody before we're done. So I mentioned to you that I have a video called the 62nd Super Cool Fold of the week. This goes out every week. We post kind of late Wednesday night, usually early Thursday morning. This goes out an email blast. You can get this either by subscribing on youtube dot com slash old factory or do it, or if you create a free fold factory account, you'll get on the list. But every week something cool. Here we go. Everybody interest from full factory. And this is your 62nd super cool fold of the week. I wanna welcome how many viewers this week and everyone else Thanks for coming back this week. Supercool fold is a wonderful novelty format from V three Corporation of Oxnard, California designed by Stensland Design for a client gonna Wall Scott Lotus Land Foundation for a very special event called Romancing the Garden. This piece mail than an 8.5 square on the lobe. And when you open it up, it's this wonderful heart shape. I couldn't imagine what it would possibly do. I think you're gonna like this form. It's actually a snake fold now Standard snake folder role folds and they start kind in the middle and they open out and standard one rolls around and can keep going. Traveling snake can kind of go anywhere but this one. So this is a standard format snake four panels and watch how this works. So it opens like this and then like this and like this kind makes a four leaf clover when it's open, just really need the romantic theme on these air four color process with a soft touch acquiesced. Coat these air di score handful bit About 3000 of these. The paper is endeavor Velvet. £80 cover. So really, really neat for Mitt and the reason I call it a novelty form. It is. It is a specialty fold, but because of the kind of novelty shape, it's a novelty type of a format. So I just thought it was really neat and very unexpected and wonderful with their concept. So I hope you like it. That's a 62nd super cool fold of the week. Heart shaped novelty snake full forward This year, friends and colleagues keep the dialogue going, and you were, Please send me your folds If I use a mouse on your free stuff. There's a full flicker dot com from our ideas and inspiration. Remember, think beginning next week? Yes, that goes out every week. As I said, I've done over 200 of those and there's just my YouTube and to follow me on Twitter, I also want to just show. I know I only have a moment. This is called the Fold Picker. This is at the fold factory store. This is a collaboration with Seppi. Find paper, and it's a really neat guide. It's got, um gosh, it's got 30 low budget folding solutions in one direction is kind of like a picker and then 30 high budget splurges in the other direction. That's a wonderful little, you know, resource that you can bring to a meeting or, you know, use as a great way to get ideas. We actually sell a lot of the dye lines for all the specialty. Folds unfold factory, too. So we try to provide the tools that can help people really create materials that they can get a lot of results from.