5 Things I Wish I Knew Before Starting My Business

I got to thinking about a few things I wish I knew before starting my business. Yes, I wish I knew more about the technicality of photography (wait, so you're…

How To Change Directions Without Starting Over

Remember back when Groupon was a fundraising sight for social change? Or when Pinterest, then called "Tote," was all about retailers? Of course you don't, because those brands successfully changed…

8 Things You Can Do to Successfully Build a Brand

Making it in the business world is no easy feat when you don't successfully build a brand. Statistically, about 50 percent of small businesses fail during their first four years of…

5 Ways to Inspire Confidence in Investors with Brand Identity

When you’re at a party with new people, you don’t get balance sheets with everyone’s statistics and track record. You don’t form impressions based on their “friendship retention percentage” or…