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Go inside the businesses that inspire you! The PROFIT. POWER. PURSUIT. Podcast explores what it means to build a business and life on your creative drive. We uncover both the strategic and the tactical components of how creative people make money, take control of their businesses, and pursue what’s most important to them so that you can too.
On this podcast we'll talk to artists like James Victore and Lisa Congdon, photographers like Sue Bryce and Julia Kelleher, entrepreneurs like Laura Roeder and Srini Rao, and business experts like Michael Port and Nir Eyal, among many others.
Tara Gentile
Tara Gentile is a business strategist and the author of Quiet Power Strategy. She works with entrepreneurs and idea peoplepeople to help them leverage more…
CreativeLive empowers you to unleash you potential by bringing the world’s greatest experts directly to you, live. Featuring workshops in photography, video, design, business, audio, music, crafting, and software training, CreativeLive unlocks previously closed doors by making dynamic education accessible to everyone.
In this archive episode, Tara talks to the founder of Daily Worth, Amanda Steinberg. Amanda launched DailyWorth in 2009 to bring a fresh voice and an outsider’s perspective to personal finance. Oprah selected her to the exclusive SuperSoul 100, and Forbes named her one of twenty-one New American Money Masters. Her digital investing service, WorthFM, received front-page coverage in The New York Times Business section. Amanda is the author of ‘Worth It: Your Life, Your Money, Your Terms’, which is available now.
Tara brings Amanda back to the podcast to talk about money, setting financial goals for your business and getting past the shame of personal ambition.
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In this week’s episode, Tara chats with Patrice Perkins, the principle attorney of Creative Genius Law and an American Bar Association recognized legal rebel. Patrice founded her legal practice in 2010 after realizing the creative business community was underserved by attorneys. Why? Her creative friends told her, they didn’t trust attorneys to understand their needs or allow them to be creative. Patrice seeks to change all that by helping entrepreneurs and businesses protect their intellectual property, leverage it into financially successful businesses, and protect the legacy of their work. Patrice has developed a fascinating social media strategy to support her mission and Tara wanted to learn more about it.
Patrice and Tara talk about where she gets ideas for her posts, how she bucks conventional thinking by creating long-form content on Instagram, why she repurposes her best content, and how her social media use has lead to new client consultations and more.
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In this archive episode, Tara chats with Joanna Wiebe. Joanna is the original conversion copywriter and co-founder of Copy Hackers and Airstory. She has optimized copy for businesses like Buffer, Tesco, and BT, and spoken on the stages of MazCon, Conversion XL Live, and the Business of Software.
Joanna and Tara talk about how she is balancing her thriving information marketing business with her venture into software, the precise way she interviews potential customers to find opportunities, and why they chose a slow rollout when she launched AirStory.
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The guest on this week’s episode is Dyana Valentine, the oracle behind the Woke Up Knowing Experience. Dyana helps her clients go beyond purely intellectual approaches to problem solving, and wake up to new information, ideas and perspectives. She offers her service in 24 minute calls, the 24 hour Woke Up Knowing Experience, and group oracle sessions. While it might seem unpredictable and even esoteric, Tara learns what really works for Dyana is an empirical and rigorous process of experimentation, documentation, and preparation.
Tara and Dyana talk about how she came to communicate so clearly and directly about what Dyana does, and how she does it. How she finds clients when people aren’t looking for her, why her no refund policy is so important and why she is against the romanticism of intuition.
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In today’s episode Tara chats with Lisa Robbin Young, the founder of Arch Entertainment Media and author of ‘Creative Freedom: How to Own Your Dreams Without Selling Your Soul’. Lisa is the woman behind the Creative Freedom Incubator, and hosts the web series ‘Creative Freedom’, providing inspiration and education for creative entrepreneurs.
Tara and Lisa chat about how she built the creative incubator, and developed a pay-for-results pricing strategy. They look at the types of business the incubator is right for and how Lisa minimizes risk with who she works with. They get into the nitty-gritty logistics of offering a pay-for-results service, and the lengthy application process Lisa uses to screen potential clients.
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In this archive episode, Tara sits down with Jennifer Dopazo. Jennifer is a New York based, award-wining graphic designer specialized in Brand Identity, Interaction Design and UX/UI Design. She helps business owners attract their dream clients, exploring the fields of collaboration, entrepreneurship and Open Source. She is also the creator of The Fabricant Way, a video series and podcast about creative businesses producing incredible products with passion and ambition.
Tara and Jennifer talk about how she created The Fabricant Way, how the series connected with her design agency, and how it has allowed her to surround herself with people who inspire her.
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In today’s episode Tara chats with Bestself.co co-founder, Cathryn Lavery. Cathryn and her co-founder Alan developed and crafted 13 products that empower people to crush inspiring goals, boost productively and create a life that matches their potential.
BestSelf Co boast over a quarter of a million products sold in 86 countries, 200,000 visits to their website every month, and a community of over 25,000 members. They’ve won awards from Shopify’s Build a Business Competition to Forbes 30 under 30 list. Their goal, is to impact 5 million people by 2020. Tara talks with Cathryn about their process for developing the self journal, where they were in the production process before they started their Kickstarter campaign and how stretched goals helped them both exceed their expectations and stay prepared for success.
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On today’s archive episode, Tara Gentile talks with founder and CEO of Rainmaker Digital, Brian Clark. Brian began publishing online in 1998, and by 1999 he had his first entrepreneurial success — powered by what is now known as content marketing. Now, Rainmaker is the company behind Copyblogger, StudioPress, Rainmaker FM, Digital Commerce Institute, and the Rainmaker Platform.
Tara asked Brian about gathering top talent for his team, how digital entrepreneurship and content marketing has changed since he started Copyblogger, and how he always seems to stay ahead of a changing market.
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In this week’s episode, Tara chats with the attorney and founder behind ‘The Contract Shop’, Christina Scalera. The Contract Shop offers contract templates for creative entrepreneurs, including wedding professionals, graphic designers and coaches.
Three years ago Christina found herself dreaming of pursuing a more creative path, and started looking for alternatives to her in-house legal job. She explored everything from teaching yoga, to becoming a freelance graphic designer, to opening an Etsy shop. In the process she ended up coming full circle by building a business that brought the benefit of her legal training, to help her fellow creatives. Christine and Tara talk about the ins and outs of turning legal services into an commerce shop, how she developed her pricing strategy, the importance of a niche market, and what’s working right now to find new customers.
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In this week’s archive episode, Tara sits down with Nate Quigley. Nate is the co-founder and CEO of Chatbooks which helps busy people get the Instagram and Facebook photos printed automatically.
Nate combines his roles as husband, father, and entrepreneur to lead his company and fulfill his passion for strengthening families. Before finding the secret sauce for automating photo books into a subscription model, Nate was CEO of LiveTV LLC, President of Levin Technology Inc, and a Management Consultant with McKinsey and Company. Nate and Tara talk about how Chatbooks came about, what they are doin to continue to grow their customer base (including some pretty unexpected marketing experiments), and the importance of their subscription model for their revenue.
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This week Tara is joined by the international, best-selling author and founder of ‘The Persuasion Revolution’, Bushra Azhar.
As a persuasion strategist, Bushra helps small businesses make big bucks using the psychology of persuasion. Bushra started her business in 2014 and went from a ‘nobody’ to earning 2 million dollars in less than three years. Her students have used her techniques and persuasion hacks to make millions whilst slashing advertising budgets by 80%.
Bushra and Tara have a frank discussion about how she managed to earn business from 20% of her email list. They also discuss how she defies assumptions on list size and launch strategy.
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Today we go into the archive as Tara sits down with Emily McDowell, the founder of Emily McDowell Studio and the creator of the wildly popular greeting card collection, Empathy Cards. Her company’s mission is to identify universal human emotional truths and observations, and turn them into products that help people feel understood.
Tara and Emily talk about what went on behind the scenes when her very first greeting card design went viral and sold 1700 units in one week. They also discuss how things have evolved from landing a big order for Urban Outfitters at her first trade show, to licensing the production of her gift line to another company.
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Tara’s guest this week is ‘Your Kick Ass Life’ founder Andrea Owen. Andrea is an author, mentor and certified life coach who helps high-achieving women let go of perfectionism, control and isolation.
Tara and Andrea chat about her newly released book ‘How To Stop Feeling Like Sh*t’. They discuss the writing process and marketing strategy, and take a look at how Andrea’s business has adapted with her focus and devotion to writing.
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This week we go into the archive as Tara sits down with Autumn Witt Boyd a lawyer who works with creative entrepreneurs with big dreams like online business owners, bloggers, web and graphic designers, artists, musicians, and photographers, authors, and coaches. She helps creatives navigate growing their business from being a one-person show selling their products and services to bigger collaborations and deals. She specializes in copyright and trademark and helps business owners protect their rights so they have peace of mind and they are confident as they are building their empires.
Autumn and Tara talk about what she learned in the corporate law environment and how she has positioned her own business to compete in a crowded market. They talk about the importance of understanding the customer journey, creating a business model that reflects your values, and the problems with marketing preventive care.
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This week’s guest is the founder of Bonova Advisory, Breana Patel. Bonova is a minority-woman owned consulting firm providing risk and compliance services to clients across the financial service industry as well as state, local, and federal agencies. Breana brings more than 17 years of leadership experience helping banks build robust, enterprise risk-management frameworks, governance, business transformations for mergers and acquisitions, and obtaining various regulatory approvals.
Tara and Breanna chat about how she handles selling to and working with billion dollar corporations. They also talk about her extensive travel experience and how that impacts her business acumen, as well as how she uses her company to empower women through Bonova’s mission and culture.
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Today we go into the archive for Tara’s chat with Anna Guest-Jelly. Anna is the founder of Curvy Yoga, a training and inspiration portal for students and teachers of all shapes and sizes who want a body-affirming practice who supports them in exploring what body acceptance means to them. Anna is a writer, teacher, and lifelong champion for women’s empowerment and body acceptance encouraging people of every shape and size to grab life by the curves.
Anna and Tara talk about why she developed the Curvy Yoga certification program and how she has been able to train over 300 Curvy Yoga teachers to spread her message of body-affirming yoga practice. They talk about quality control, product development, and raising brand awareness.
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Tara’s guest this week is Devon Fidler, a Cree Woman from the Waterhen Lake First Nation in Saskatchewan. Devon is a social entrepreneur, and the Chief Changemaker of SheNative Goods Inc., a brand of handbags and accessories. Devon has built SheNative to help empower and change perceptions of indigenous women and girls.
Tara and Devon chat about how she first got the idea for SheNative, how her company’s social impact mission effects her both strategic thinking and her daily activities, and why she chose fashion as a conduit for change making.
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Today we go into the archive for Tara’s conversation with Justin Shiels the founder of This Creative Lab and Curious Tribe. Justin has over 9 years experience in communications, marketing, and graphic design. He uses his passion for community and his hometown of New Orleans to fuel his work. In 2014 Justin co-founded Venture Pop, a conference for creative entrepreneurs.
Justin and Tara talk about the power of nurturing relationships, the specific tactics he uses to connect with new people, and value for diversity in building creative communities.
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This week, Tara’s guest is Jennie Nash, the founder and Chief Creative Officer of Author Accelerator, a book coaching program that provides feedback, accountability, and support for writers so they can finish their books and finish strong. Through her accelerator, writers have landed top New York agents, and been selected as Pitch-Force mentees and Women’s Fiction Writers Association prize winners. In her private consulting work, Jennie coaches writers of memoir, non-fiction, and fiction. Her clients have landed book deals with houses such as Scribner Simon and Schuster, Hachette, and Ten Speed. Jennie herself is the author of four novels, three memoirs, and a book about navigating the writing life.
Tara and Jennie talk about the identity crisis that came from moving from book writer to book coach and again from book coach to founder. They also discuss how she created a way to scale high-touch service without losing the service or the high-touch, and how she developed a process for hiring people to do the work to uphold her high standards.
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Today we go into the archive for Tara’s chat with Kathy and Peter Holcombe from Holcombe Photography. They traded in their comfortable suburban life in Boulder, Colorado for a full-time life on the road adventuring around the country with their daughter and business in tow.
The Holcombes and Tara talk about the process of pairing down their lives from a 3000 sqft house to a 150 sqft Winnebago, how their business has changed after the move, and the workflow adjustments they needed to make to keep their customers happy. Check out Kathy’s hugely popular CreativeLive class Creating Your Ideal Photography Business so you can price your business for a sustainable lifestyle.
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This special episode of Profit Power Pursuit is focused on the trends that Tara sees coming for 2018 and how your business can adapt sooner rather than later to adapt to them.
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Today we go back into the archive for Tara’s chat with Jill Knouse who gave up a lucrative career in the financial field to become a certified yoga instructor and massage therapist. Jill is the creator of the Elevate Mentorship and Teacher Training Programs. She has taught yoga for corporations lie Airbnb and Nike and she is heavily involved in bringing the teachings of Yoga to her Portland, Oregon community.
Tara and Jill talk about creating an innovative business model in a saturated field. They also jam on collaboration, creating events people love, and testing new ideas.
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This week Tara speaks with Adda Birnir, the founder and CEO of Skillcrush, the countries largest online education company focused on training women in technical topics. It boasts an audience of over 250,000 people learning life changing digital skills. Before founding Skillcrush, Adda ran a web design and development that built sites for media clients such as New York Times, Republica, and MTV. She’s been named one of the twenty women to watch in media by the Columbia Journalism Review and one of the thirty most important women in tech by Business Insider.
Adda and Tara talk about why Skillcrush focus messaging on career change, how they work to help women find the confidence to overcome their hesitations and start down the technology path, and the extensive custom research they do to make decisions on product development.
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Today Tara connects with Arianne Foulks, the Captain and Founder of Aeolidia. Aeolidia is a web and graphic design studio that has been working with creative, design-oriented shops since 2004. Aeolidia serves those at early stages on their path with informative blog and a supportive community. Arianne’s agency builds fully custom ecommerce sites for established businesses at the tipping point where strategic design can be transformative and cause exponential growth.
Tara wanted to learn how Arianne decided to build an agency instead of going it alone at web design. They talk about who she hired first, how her team works together, and both the first and last steps of any client project. Check out a wide array of strategic business classes geared towards the maker and craft community at CreativeLive.
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In this episode, Tara talks to KJ Miller and Amanda Johnson who met at Harvard Business School and became the co-founders of the premium beauty line, Minted Cosmetics. Prior to founding Minted Cosmetics, KJ worked as a management consultant in Deloitte’s retail practice and as a jewelry buyer for the department store Sears. Amanda worked as the head of business development for Barney’s New York and as an investment banker for Goldman-Sachs. KJ and Amanda were often disappointed with the limited beauty options and shades for darker skin tones. The two birthed Minted Cosmetics as their solution to the real and relatable problem of inclusivity in the beauty industry. Tara talks to KJ and Amanda about how they decided to start with the focus on nude lipsticks, what they did to make a splash in the crowded cosmetics industry, and why they went all in on e-commerce to start.
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This week Tara sits down with Autumn Witt Boyd a lawyer who works with creative entrepreneurs with big dreams like onine business owners, bloggers, web and graphic designers, artists, musicians, and photographers, authors, and coaches. She helps creatives navigate growing their business from being a one person show selling their products and services to bigger collaborations and deals. She specializes in copyright and trademark and helps business owners protect their rights so they have piece of mind and they are confidant as their are building their empires.
Autumn and Tara talk about what she learned in the corporate law environment and how she has positioned her own business to compete in a crowded market. They talk about the importance of understanding the customer journey, creating a business model that reflects your values, and the problems with marketing preventive care.
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As 2017 comes to a close, Tara gives a quick hit of reflection on what’s working from a bunch of former Profit Power Pursuit guests. We e-mailed them and asked “what’s working for you right now?” As you listen, be sure to reflect on what’s working for you and your business right now. What assumptions have you made about where to spend your time and energy? When have you let trends lead you astray?
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Today Tara connects with Debbie Millman host of the first and longest running podcast about design, Design Matters. Debbie is also an author, educator, and brand strategist. She is the Chair of the School of Visual Arts Masters of Branding Program, the Chief Marketing Officer at Sterling Brands, and President Ameritus at AIGA. She has interviewed superstars, and some of Tara’s personal heroes like Malcolm Gladwell, Dan Pink, and Seth Godin. Last year iTunes named Design Matters, one of the top fifteen podcasts.
Tara wanted to find out how hosting Design Matters has impacted Debbie’s life and career. They talk about the 10-12 hours she puts into interview prep, how she started with just a phone line in 2005, and the opportunities that have come her way thanks to the podcast. Debbie’s class “A Brand Called You” is a definite gamechanger and available on CreativeLive.
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As we start to look toward the end 2017, Tara talks to some former guests about the one thing they thought they knew about their business but later found out they were wrong about. Here are seven great answers from successful entrepreneurs to give you something to chew on as we wind down the year. You’ll hear their surprising answers on management, scaling a business, marketing and sales, product development, and more.
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Tara’s guest this week is her friend and TEDx Women speaker, writer, and leadership coach for extraordinary women, Tanya Geisler. She teaches women how to step into their starring roles, own their authority and overcome the imposter complex in their life, in their work, and in their life’s work. She’s the creator of “Step Into Your Starring Role” and the founder of the Starring Role Academy.
Tanya and Tara discuss how she’s incorporated speaking to large organizations and companies into her business over the last couple of years. They talk about how she lands the gigs, the unexpected connections she’s found between podcast interviews and speaking opportunities. And how she herself combats the imposter complex when she’s creating new work.
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Have you ever wondered what it takes to launch a conference? Today we go into the archive as Tara sits down with Nicole Stevenson, the co-founder of the popular craft and maker conference Craftcation. Nicole is also a writer, illustrator, maker, teacher, creative business consultant, and the producer of Patchwork Show a modern maker’s festival. Tara wanted to shed some light on how an events-based business works and all the behind the scenes details that go into producing a conference. They talk about how she works with event sponsors, how she prices the event, and the unexpected challenge that ultimately arose when producing an event of Craftcation’s magnitude.
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For this week’s special episode, we’re sharing a clip from Tara’s latest class on CreativeLive, “Create a Hiring Plan & Grow Your Standout Business”. In this class, Tara helps you prepare your business for hiring. Whether you’re bringing someone new on board next week, next year, or next decade. We focus on the necessary mindset, organization, and systems your business needs to make it a great place to work for yourself or for others. Then we tackle the process of interviewing, evaluating candidates, onboarding your new team members, and managing performance.
During the class, Tara spoke with Patrice Perkins, a lawyer and the founder of CreativeGeniusLaw. They talked about the legal ins and outs of hiring employees, how to know whether a new teammate should be an independent contractor or an employee, how to protect your intellectual property when bringing new folks on board, and what not to ask on a new employee interview.
We’re sharing that interview here today on the pod, enjoy!
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Today we go into the archive for Tara’s talk with Corey Whitaker and Parker Stevenson from Evolved Finance. Evolved Finance is a bookkeeping and small business consultancy that specializes in online businesses ranging from personal coaches and affiliate marketers to lawyers and bloggers. Corey and Parker are actually the guys that Tara trusts with her own business’s finances.
Instead of asking for financial advice, Tara wanted to turn the tables and find out how they use financial reports and tracking in their own business to project cash flow, make hiring decisions, and plan for the future. They talk about the schedule they use to review their own books, the exact reports they use to track their numbers, and how they set financial goals.
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Tara’s guest this week is Marion McGovern, founder of M Squared Consulting, one of the first gig economy companies in 1988. She’s also the author of Thriving in the Gig Economy, published by career press, as well as the co-author of A New Brand of Expertise: How Independent Consultants, Free Agents, and Intra-Managers are Transforming the World of Work.
Tara was eager to pick Marion’s brain about a subject she’s especially passionate about, the emerging new economy. They talk about exactly who falls into the gig economy. how “job” is actually a pretty modern concept, the challenges of navigating your personal safety net as an independent worker, and how she sees the gig economy evolving into the future.
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Today, we go into the archive as Tara connects with Debbie Millman host of the first and longest running podcast about design, Design Matters. Debbie is also an author, educator, and brand strategist. She is the Chair of the School of Visual Arts Masters of Branding Program, the Chief Marketing Officer at Sterling Brands, and President Emeritus at AIGA. She has interviewed superstars, and some of Tara’s personal heroes like Malcolm Gladwell, Dan Pink, and Seth Godin. Last year iTunes named Design Matters, one of the top fifteen podcasts.
Tara wanted to find out how hosting Design Matters has impacted Debbie’s life and career. They talk about the 10-12 hours she puts into interview prep, how she started with just a phone line in 2005, and the opportunities that have come her way thanks to the podcast.
Debbie’s class “A Brand Called You” is a definite game changer and available on CreativeLive.
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This week, Tara’s guest is Alexis Teichmiller, host of the Laptop Lifestyle podcast and a content creator for hospitality brands. She’s also the full-time affiliate manager at ConvertKit, an e-mail marketing provider for creators and online entrepreneurs.
Tara wanted to chat with Alexis about how she’s created a thriving side hustle while working a job she actually loves. Tara and Alexis discuss, how she balances her time, the unique offer she makes that allows her to love the extra time she spends working, and how she defines success for her side business.
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Today we go into the archive for Tara’s talk with Dr. Michelle Mazur. Michelle is the founder of Communication Rebel and a coach entrepreneurs, speakers, authors, and thought leaders who want to speak with impact. She is the author of the bestselling book Speak for Impact. The creator of the Rebel Speaker Bootcamp and the host of the Rebel Speaker Podcast. Tara actually worked with Michelle on one of her own signature talks You Really Really Must: How to Make Bold Choices In an Overwhelming World. Tara wanted to find out about how Michelle is using public speaking to grow her own business.
They talk about negotiating a new engagement, preparing for a talk, getting paid, and all the ways you can speak without ever stepping on stage.
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This week, Tara’s guest is Millie Blackwell, CEO & co-founder of Showcase Workshop, the sales content management system for large business who sell face to face. Her mission is to eradicate ring binders and printed sales collateral and ensure that every field sales rep has the content they need on their tablet or smartphone.
Tara and Millie talk about how she’s helped grow Showcase selling one client at a time. They discuss how she identifies a new prospect, the steps she takes to start courting them, and how her team helps to keep new customers happy so they stick around.
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This week, Tara’s guest is the founder of Freeup, Nathan Hirsch. Nathan is a serial entrepreneur and expert in remote hiring who got his start as a college student with a drop shipping business. Over the last seven years, his company Portlight has sold over $25 million worth of product and hired plenty of remote workers. That’s why he started Freeup, the hands’ on hiring marketplace connecting hundreds of online business owners with reliable, pre-vetted remote workers.
Nathan and Tara talk about how he got started with drop shipping, how he learned a hard lesson about planning for his team, and how all his experience led him to create what might be the ultimate solution for hiring remote workers.
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Today we go into the archive for Tara’s talk with Andrea Owen an author, mentor, and certified Life Coach who helps women get what they want by letting go of perfectionism, control, and isolation and choosing to practice courage instead. She is the author of 52 Ways to Live a Kickass Life and also Cofounder of The Self Love Revolution.
Tara asks Andrea about the very first things she did to get clients as a coach-in-training, how she changed the money story that was holding her business back, and how she collaborates with others to create amazing experiences for clients.
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This week, Tara’s guest is Elizabeth DiAlto, the practical Mystic, author, podcast host, speaker, coach, and CEO behind Wild Soul Movement. Elizabeth works with women to reclaim and redefine their own womanhood and contribute to a new paradigm of culture where it is both safe and natural for women to love, trust, and accept themselves fully.
Tara and Elizabeth talk about her raw, honest, and grounded approach to social media. They discuss her personal filter for what goes on her Instagram and Facebook feeds, the intimate conversations she has on her podcast, and the similarly organic path her offers have taken over the last few years.
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Today we go into the archive for Tara’s chat with Melanie Duncan, a serial entrepreneur with a variety of businesses from apparel to customized home decor. Melanie now runs a multiple seven-figure empire with her husband Devin, and they live the ‘work from wherever’ lifestyle that so many dream of. Melanie has also translated her passion and experience into her role as an online educator helping thousands start and grow successful businesses of their own.
Tara asks about the role of digital marketing in product-based businesses, how she manages working with her spouse, and the importance of company culture whether one’s company is large or small.
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For our 101st episode, we’ve got something pretty special. This week, Tara talks with two former producers of this podcast, who are now former CreativeLive employees. In January of this year, just nine months ago, they started a production agency and consultancy called Edios Media and have rocketed to small business success in an incredibly short period. Not only is their growth a testament to their ability and the opportunity in content production and online education today, but it’s also a testament to the entrepreneurial fervor that CreativeLive has helped to foment.
I wanted to talk to Elizabeth Madariaga and Michael Karsh, the co-founders of Edios Media, to get their take on what really matters when starting a small business and how they put into action everything they learned from the mentors, instructors, and students of CreativeLive in their time there as producers. Edios Media takes the guess work out of online video education production. They help authors, experts, consultants, and educators turn their work into highly-leverageable online programs and help companies use online education to nurture both employees and customers.
Elizabeth, Michael and Tara talk about why they decided to head out on their own after great careers in production, what they did to sign their first two contracts within six weeks of starting the business, and how they are balancing service delivery, while keeping up the growth of their brand new company.
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Today we go back into the archive as Tara laughs it up with David Nihill. David is the founder of Funny Biz, a community, writer platform, and conference series helping content creators access top comedic writing talent. He has performed standup comedy at California’s leading clubs, including; Cobb’s, The Comedy Store, The Improv, and The Punchline, even though he strongly denies being a comedian. He is well aware most people don’t understand his accent. He is also the author of “Do You Talk Funny?” a book about incorporating humor into public speaking.
Tara wanted to dig deep and find out more about how he turned a popular class into a book. They talk about why he started experimenting with comedy initially, the impact of student feedback on the development of his idea, and his favorite techniques for incorporating humor into ANY kind of business content.
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This episode marks our 100th original episode of Profit, Power, Pursuit! To celebrate this incredible 100 episode milestone we decided to go back to the source. In episode 0, Tara spoke to the co-founders of CreativeLive, the company that co-produces this podcast with me. Chase Jarvis and Craig Swanson shared their memories of pursuing the idea that became CreativeLive and has blossomed into a platform with over 1500 curated classes, 650 world-class instructors, and over 10 million students.
We wanted to check back in with Chase Jarvis to get his take on how the company has evolved since its start in 2009, where it’s going next, and what he sees happening in the exploding online education market.
CreativeLive in partnership with Tara–are giving away Tara’s hand-picked bundle of 14 CreativeLive classes—taught by some of your favoriteProfit. Power. Pursuit. guests—valued at $1,486 dollars, PLUS a trip to CreativeLive studios as a studio audience member for an upcoming class of your choice!
To enter the contest, call into 1-844-644-LIVE and leave an answer to this question, “What is the #1 thing you’ve learned about your business in 2017?”
For full details and contest rules, visit creative live.com/now. The contest runs from September 26, 2017-October 3, 2017. The winner will be announced on October 5!
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In this special episode bonus episode of Profit, Power, Pursuit, we’re sharing an interview Tara did with Content Marketing Strategist Lacy Boggs during her last CreativeLive course, Create a Marketing Plan to Grow Your Standout Business. Lacy Boggs is the founder of the Content Direction Agency, which helps small business owners create sales-focused content to grow their brands and their bottom lines.
Tara and Lacy talk about how to repurpose all the content you’re creating for your business, how to decide which content to create next, and how to use customer awareness to find as many hot leads as possible.
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This week, Tara’s guest is Jessica Mehring, CEO of Horizon Peak Consulting. She combines sales-focused copywriting with content marketing to help IT software, and tech clients turn clients into revenue. She’s also the creator of The Content Lab, where she trains content creators and copywriters how to get better results from their written content while putting their careers on the fast track.
Tara and Jessica talk about how she’s created such a profitable niche servicing high-tech and SAAS companies. They discuss how finding your niche effects your pricing, how her niche has actually helped her find more clients not less, and why her referral network is her marketing secret weapon.
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Tara sits down with Carly Romeo. Carly is passionate about feminism, photography, fairness, and riding her bike. She is the founder of Two Spoons Photography which specializes in photographing weddings for people who have mixed feelings about the traditional wedding thing. She is also the co-founder of Catalyst a print magazine for wedding space disrupters, and the organizer of (Un)Convention, a workshop for progressive wedding professionals.
Tara and Carly discuss how being a feminist wedding photographer helps her stand out in a crowded industry. Carly explains why she decided to pursue a print magazine in the digital age and how she manages her time to make sure all of her projects actually get done. Check out Carly’s CreativeLive class Targeted Marketing: Connecting with Non-Conformists Clients.
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This week, Tara’s guest is Productive Flourishing founder, Charlie Gilkey. Charlie is a best-selling author, speaker, blogger, podcaster, and business strategist. His website has been visited by nearly 3 million people and his tools, worksheets and planners have been downloaded over 1 million times. He’s taught thousands of people how to go from idea to done using simple but powerful approaches that tap into their strengths and genius.
Charlie and Tara talk about the art of management, whether for one or for many. They discuss why he’s moved from using contractors to hiring employees, how he keeps his team and himself from becoming overcommited and overwhelemed, and how he structures his time to enhance his creativity.
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Today we go into the archive for Tara’s chat with Jason and Jodi Womack. Jason Womack is the CEO of The Womack Company, an international training firm and the author of Your Best Just Got Better. Since 2000 he has coached leaders across industries and trained them in the art of increasing their workplace productivity and achieving personal happiness. Jodi Womack is the CEO of the Get Momentum Leadership Academy and the founder of No More Nylons, a coaching program providing women business leaders with professional networking expertise.
Tara speaks with Jason and Jodi about the importance of offline relationship-building in an online world, the unique challenges of wooing corporate clients, and what they do to create momentum when they get stuck.
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This week, Tara’s guest is Michelle Ward the “When I Grow Up Coach”. Michelle has been offering dream business guidance for creative women since 2008. She’s been featured in New York Magazine, Etsy, Newsweek, and the Forbes Top 100 websites for your career list. She’s also the co-author of the Declaration of You and teacher of “Create Your Dream Career” and “Ditch Your Day Job” which were watched by tens of thousands of people on CreativeLive.
Michelle and Tara talk about the secret of her small business longevity. They chat about how she’s maintained the same brand name for almost 10 years, the storms she’s weathered both personally and professionally, and how she balances her strength of vision with her flexible attitude.
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Today we go into the archive for Tara’s talk with copywriter and digital strategist Monica Ledell. Monica is the Chief Visionary and President of TruthHacking an unconventional branding and sales positioning company, and she also is the creator of Mommy Bread Winner, a blog for working moms who want more play and dough.
Tara and Monica talked about her process for creating stories and brands that sell and how she connects with clients who don’t have time for content marketing, and how she divides her time between client services and business development.
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This week, Tara’s guest is Katie Hunt. Katie is the founder of Tradeshow Bootcamp, host of the Proof to Product podcast and a business strategist for creative entrepreneurs. Katie got her start with a wholesale stationery line called Kelp Designs in 2009 and now helps other designers and makers find success in wholesale. Katie has a dual MBA in marketing and finance and has spent the last seventeen years coaching large corporations and solo entrepreneurs on marketing and business development strategies. Tara and Katie chat about why in-person events are such a big part of her online education business, how she utilizes her team to plan the events she hosts, and how she does a careful dance with cash flow to avoid the stress paying for events can cause.
Tara and Katie chat about why in-person events are such a big part of her online education business, how she utilizes her team to plan the events she hosts, and how she does a careful dance with cash flow to avoid the stress paying for events can cause.
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Today we go back in the archive for Tara’s chat with Erin Dollar. Erin is an artist, textile designer, and founder of the home decor brand Cotton and Flax. Her striking hand drawn patterns set her textiles apart as a blend of fine art and fine craft, and Erin’s work has been carried in retail stores across the USA and Canada, including West Elm and CB2. In addition, Erin loves to connect with other creative entrepreneurs to share her the rich artistry of traditional printmaking techniques, as well as her expertise in social media marketing for creative businesses. Erin and Tara talked about how she gets in front of large retailers, how she is able to price to still price her products for
Erin and Tara talked about how she gets in front of large retailers, how she is able to price to still price her products for profitability, and how she manages her time even when larger retail orders come in.
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This week, Tara is joined by Emily Thompson. Emily is the founder of Indie Shopography and co-host of “Being Boss” a podcast for creative entrepreneurs who want to up their game. At Indie Shopography, Emily helps creatives run online businesses from websites to marketing, to education.
Emily and Tara talk about the time she bought a tanning salon at the ripe age of 18, why her extremely detailed process management helps her feel more productive, and how she balances running two businesses.
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Today’s guest is Jasmine Star, a world-famous photographer, educator, and law school dropout. Jasmine is now building resources for other creative entrepreneurs on personal branding, making the best of social media, and achieving a business owner mindset with her methodology, The Path to Profitability.
Jasmine and Tara talked about being in the midst of her transition from wedding photographer to business mentor, how she listens to her audience to discover exactly what they need, and how she bridges the gap between inspiration and products that people are excited to buy.
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On today’s episode, Tara talks to Jennifer Lee, author of The Right Brain Business Plan and Building Your Business the Right-Brain way. She helps creative people who cringe at the thought of writing a business plan find creative ways to turn your dreams into a moola-making enterprise. Before starting her own business, Jennifer was a consultant for Fortune 500 companies like Gap, Inc, Accenture, and HP.
Jennifer and Tara talked about her current Right Brain Business Plan and how it’s helping to evolve her business, why she decided to retire her successful Right Brainers in Business video summit, and how she manages her time as a creative business owner.
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Lori Allen is the Director of Great Escape Publishing, which publishes nearly thirty home-study programs, including The Ultimate Travel Writer’s Program for retirees who want to pursue making money from their travels. She’s worked with over 3000 budding travel writers and photographers to help them meet that goal.
Lori and Tara talked about her intrapreneurial journey, including helping the direct response marketing company she works for take their snail mail efforts online. They also discussed the different types of offers Great Escape creates and why they create them, her process for creating compelling ads and copy, and the surprising thing she’s learned helping retirees acquire a new set of skills.
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Today Tara sits down with her friend Nathan Barry, a software designer and founder of Convertkit, an email marketing service provider that helps you build your audience and convert them into customers. Nathan made his first foray into digital entrepreneurship with The App Design Handbook, a guide to design beautiful iOS applications. He started ConvertKit in 2013 when he found all other email marketing tools lacking the set of features he wanted as content marketer. It’s now on track for its first $1 million year.
Nathan and Tara talked about making the decision to pursue growing Convertkit full-time and put his lucrative digital products business on the backburner, the direct sales strategy he used to woo influencers to his product, and what he’s learned about building a software as a service venture.
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This week, Tara is joined by CoCommercial’s own marketing director and the founder of B, the forward-thinking PR agency, Brigitte Lyons. Brigitte and Tara have been friends for years and love working together.
Brigitte helped Tara land several huge media placements including 2 popular articles in Fast Company. Now, she leads an agency that creates full digital marketing and media strategies for small businesses on a mission.
Brigitte and Tara took a little bit of a different approach to this week’s episode. Instead of a traditional interview, they had a conversation about the big picture reasons marketing campaigns fail, as well as the nitty gritty mistakes business owners make as their marketing their products or services.
If you’ve ever wondered why your marketing hard work doesn’t pay off the way you’d like, this episode is a must listen!
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Today we go back into the archive as Tara talks to her friend Andy Hayes, founder of Plum Deluxe, a subscription tea service that helps people create moments that matter.
They spoke about the windy road he took to finally find the business idea that would work, what he’s learned growing a business with a physical product, and the unusual way he’s finding new subscribers.
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Tara’ guest this week is Molly Hayward, the founder of Cora, a lifestyle brand giving women a modern method for managing their periods. Cora is changing the way women are thinking about their bodies with organic tampons, an elegant delivery experience, and sustainable menstrual products given to girls in developing countries for every monthly supply shipped. At 28 years old, she’s been featured in major media outlets and garnered awards for her innovative and holistic approach to elevating women globally through for profit business. In January 2017, she was named a “Forbes 30 Under 30.”
Molly and Tara talk about her mission-first brand, how Cora educates customers about their new way to buy feminine care products, how their free trial allows them to connect with more new customers, and why a unique, sophisticated design was such an important part of the product.
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Today we go back into the archive for Tara’s chat with Kathleen Shannon, co-founder of Braid Creative, and co-host of the popular Being Boss podcast. Kathleen transitioned her career from graphic design and art direction in an advertising agency to entrepreneurship and branding for creative entrepreneurs. She created the Braid Method to help entrepreneurs blend who they are with what they do. Now Kathleen is focusing her attention on Being Boss and growing her agency to run without her at the helm every day.
Tara spoke with Kathleen about balancing both Braid Creative and Being Boss, how an episode of Being Boss gets created from start to finish, and how she and co-host Emily Thompson plan to grow what was “just a podcast” into a full-fledged business venture.
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This week, Tara speaks with veteran brand strategist and Creative Director Alicia Johnson. Alicia has been leading iconic brand turnarounds for over twenty years with her husband media artist Hal Wolverton. They’ve lead creative on high-profile projects such as the award-winning rebrands of Comedy Central, Jaguar, and BBC America. The couple operates their brand boutique Johnson & Wolverton studio from their farm studio in New York’s Hudson Valley, balancing major automotive and broadcast media projects with their own personal projects.
Tara and Alicia speak about the recent shift of big brands leading with a message based on values and mission, how luxury is redesigned around the choice to make an impact, and how a health scare forced her to create space for more of her personal creative projects.
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This week Tara speaks with Chris Mittelstaedt the founder and CEO of The FruitGuys, a business that serves farm-fresh fruit to offices across the United States as a way to help companies provide healthy offerings to their employees at work. Started in San Francisco in 1998, and self-funded all the way, The FruitGuys now has a staff of 155 and delivers fruit from 15 locations to thousands of offices Nationwide every week. Chris and his company are perfect examples of a how simple idea a dogged focus on what works can turn a fledgling business into a thriving empire.
Chris and Tara talk about why he chose to focus on the corporate market instead of the consumer market, how he created an expansion strategy that actually reduced his risk, and why philanthropy has become such an important part of their vision as a company. Be sure to stick around til the end where Tara and Chris geek out a bit about the role of business in society and its ability to support the communities we live in.
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Today we go back into the archive for Tara’s chat with Tim Paige. Tim is the Senior Conversion Educator at LeadPages, a company that creates simple software and web apps that help you grow large and devoted audiences. He is also the host of ConversionCast, a podcast about making sure you get the most from your digital marketing efforts.
Tara was excited to talk with Tim about how creative businesses and relationship marketers can use the science of conversion to improve their existing marketing efforts and get more from the work they’re already doing. Pay special attention to the exact email sequence LeadPages uses to woo new customers–including how often they make a pitch during that sequence–and the top 2 techniques Tim recommends to grow your list based on data they have from thousands of customers.
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This week, Tara talks to Rebecca Tracey, the head and only honcho at the Uncaged Life. Rebecca works with coaches of all kinds from all over the world who want to have the freedom of working from anywhere by running their own online business. She helps people get clear on their brand message, create packages that sell and helps them learn what it actually takes to get and keep clients online. She started her business while living in a van and loves rock climbing and riding her bike around Toronto with her dog Rhubarb on her back. Tara and Rebecca dive into the “pursuit” side of things today and talk about how she structured her business model to allow for her adventurous lifestyle, how she manages the natural ups and downs of a business like hers, and how she prepares to take long periods of time away from her work.
Tara and Rebecca dive into the “pursuit” side of things today and talk about how she structured her business model to allow for her adventurous lifestyle, how she manages the natural ups and downs of a business like hers, and how she prepares to take long periods of time away from her work.
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Today we go back into the archive for Tara’s chat with Theresa Reed. Theresa, known as The Tarot Lady, is a professional tarot card reader, astrology enthusiast, and metaphysical business consultant. She helps people from all walks of life find clarity, direction, and confidence through tarot and astrology. She’s also the author of the forthcoming book, The Tarot Coloring Book. Theresa and Tara talked about how she manages her business with an always booked out client schedule, how she handles copycats online, and how she took her established
Theresa and Tara talked about how she manages her business with an always booked out client schedule, how she handles copycats online, and how she took her established local business online.
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In this episode, Tara talks to Jordan Harbinger. Jordan is a Wall Street lawyer turned talk show host, social dynamics expert, and entrepreneur. He’s the owner and co-founder of The Art of Charm consulting and coaching company as well as a top 50 podcast on iTunes which he’s been hosting for over a decade. Jordan’s company The Art of Charm holds boot camps and training sessions for companies and individuals who want to learn the elements of emotional intelligence to become more persuasive, confident, and charismatic.
Jordan and Tara talk about the unexpected way that truly helpful networking connections get made, how to stay true to yourself even when you’re breaking out of your comfort zone to meet new people, and why his big break came from a surprising relationship.
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Josh Kaufman is the author of two international bestsellers, The Personal MBA: Master the Art of Business and The First 20 Hours: How to Learn Anything… Fast!. Josh is one of the top 100 business authors in the world and conducts ongoing independent research into business, entrepreneurship, productivity, systems design, and optimization. The widely-acclaimed Personal MBA manifesto and business reading list has been downloaded over 3 million times.
Josh and Tara talked about what inspired him on his journey of self-education, how he sets up systems and uses programming to eliminate unnecessary work, how he balances his business with being the father of 2 children, and the role of strategic boredom in his life and work.
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This week, Tara’s guest is Gabby Bernstein. Gabby is the #1 New York Times best-selling author of The Universe Has Your Back as well as four other best-selling books. She was featured on Oprah’s Super Soul Sunday as a next-generation thought leader, and the New York Times named her a new role model. She’s currently teaching a new generation of personal development, wellness, and spiritual guides, how to master their confidence and start building their businesses with the Spirit Junkie MasterClass.
Gabby and Tara discuss where she found the confidence to show up on video from the very start of her brand, how she’s maintained the balance of strategy and authenticity as her brand has evolved, and why she doesn’t see a conflict between success and spirituality.
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Today we go back into the archive for Tara’s sit down with researcher Carrie Revell-Love. Carrie is currently completing her doctorate of Business Administration from Argosy University in Phoenix. Her research focuses on the competency levels of women entrepreneurs who use online companies to gain essential business skills.
Tara helped Carrie complete her doctoral research project by surveying a large segment of her readers. They discuss the results of that survey and how it contributes to a greater understanding of women and entrepreneurship.
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This week, Tara’s guest is award-winning senior portrait photographer turned educator, Galicia Virgen. Through her courses, coaching, and online groups at the 12th year, Galicia has helped hundreds of senior photographers get energized, organized, and profitable. She lives in Washington with her husband and five children and never turns down the chance to have a cup of coffee with a friend, play sudoku, or watch a movie marathon on Netflix.
Tara and Galicia talk about how she arrived at such a specialized niche, the impact that doubling down on that niche has had on her business, and the unique ways she’s built marketing and revenue-driving programs into her photography business.
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Today we got back into the archive for Tara’s chat with Laura Roeder. Laura is the founder of Edgar, a social media scheduling app. At 22 years old, she quit her first and last job as a designer at an ad agency to start her own business. She quickly grew a tiny but thriving one-woman design firm. On a quest for scale, Laura ventured into training and information marketing and then into software as a service.
Laura and Tara Gentile talked about the evolution of her business, the value of a great team, and how she intentionally avoided millions in venture capital to build her software business.
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Tara’s guest this week is Maggie Lord. Maggie is the founder of the popular websites Rustic Wedding Chic, Rustic Wedding Guide, & Rustic Baby Chic and the author of 5 books. Maggie is a sought after wedding & lifestyle expert who often appears on TV, radio, and podcasts sharing her insights on everything from wedding trends to baby nursery decor, to business advice. Maggie quickly became known as the Naptime Entrepreneur after a series of articles she published for Entrepreneur focused on how to be successful at both motherhood and entrepreneurship gained national attention.
Maggie and Tara discuss the importance of seeking solace as a parent and entreprenuer, why she chose to bring her kids along for her big business opportunities, and what being a Naptime Entreprenuer really means.
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Brooklyn-based Wedding Photographer Susan Stripling is known for her documentary style approach to photographing weddings, implementing her background in theater to help her identify and capture authentic moments for her clients. In 2012 she was named one of the Top 10 Photographers by American Photo Magazine, and has won multiple awards, including the WPPI Grand Award in Wedding Photojournalism.
Tara Gentile spoke with Susan about dealing with clients on one of the most emotional days of their lives, how taking time off can be factored into your budget, and how to plan for slow times in your business. Pay special attention to the way Susan determines pricing for her business.
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Growing a business in the New Economy means dealing with your “money stuff.” Tara highlights 6 money lessons she’s learned by building her business–and by talking to the smart business owners we feature on Profit. Power. Pursuit. Learn what needed to shift to see her earning $28,000 per year as a retail manager to growing a million-dollar company, why cultivating an investment mindset is important, and why you should never let yourself or anyone else put limitations on your potential.
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Today we go back into the archive for Tara’s chat with Michael Port. Michael is the author of the best-selling Book Yourself Solid and Steal the Show. Michael is also an incredibly powerful speaker, using his background as an actor to reach out and connect with audiences of all kinds. His workshop, Heroic Public Speaking, will teach you how to make your own audience sit up and pay attention.
Tara Gentile talked with Michael about how the best performances come from a place of humility and authenticity, the different frameworks you can use in both written and verbal presentations, and how our ideas are only as good as the audience’s ability to consume them.
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This week, Tara’s guest is Tara Melvin. Tara is the founder of Perfect Planning Events and Signature Concepts, an event planning and management company that offers a complete array of services to cover all facets of event planning for upscale weddings, social and corporate events from start to finish. She’s also active within the event planning community serving as founder and organizer of the Signature CEO Conference, founder, and mentor of the Executive Wedding Planner mentor program and President of the Association of Wedding Professionals of Greater Washington D.C. for five consecutive years.
The two discuss managing a business with bigger price tags and fewer clients, how Tara prices her hands-on high-touch service, and how she stays organized while planning multiple weddings at once.
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Today we go back into the archive for Tara’s chat with Tim Paige, the Senior Conversion Educator at LeadPages, a company that creates simple software and web apps that help you grow large and devoted audiences. Tim is also the host of ConversionCast, a podcast about making sure you get the most from your digital marketing efforts.
Tara was excited to talk with Tim about how creative businesses and relationship marketers can use the science of conversion to improve their existing marketing efforts and get more from the work they’re already doing. Pay special attention to the exact email sequence LeadPages uses to woo new customers–including how often they make a pitch during that sequence–and the top 2 techniques Tim recommends to grow your list based on data they have from thousands of customers.
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This week, Tara’s guest is Tonya Dalton. Tonya is the founder of inkWELL Press, a collection of planners and productivity tools for women looking for a little more peace in their busy lives. The company launched in November 2014 and has grown at a rapid pace thanks to their commitment to quality, focused marketing efforts, and fiercely loyal fans. Recently, Tonya has launched her Podcast, “Productivity Paradox” which debuted at number twelve on iTunes in the Business category.
Tara and Tonya talk about why she chose to learn Adobe InDesign from scratch instead of hiring a designer for her planner, how she budgeted for her initial run of planners, and why she believes that it’s so important to think of her products as tools that provide a service for her customers.
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Today we go back into the archive for Tara’s talk with Grace Bonney, founder of the popular blog Design*Sponge. Launched in August of 2004, the site was declared a “Martha Stewart Living for the Millennials” by the New York Times. Design*Sponge attracts a diverse group of devoted readers across the globe and currently reaches over 1 million readers per day.
Grace and Tara discussed how moving to upstate New York has given her a completely different perspective on her blog, how she manages her team, and why she changed course on her next book at the last minute.
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In this episode, Tara speaks with her longtime friend Sara Villari. Sara is the founder and designer behind Girls Can Tell gift company and the owner of Occasionette a sweet gift boutique in South Philly. Sara has worked in the gift industry since 2006. First with her own line of illustrated goods, then as a community manager for Etsy.com and now at her award-winning brick & mortar retail shop. When she’s not in the shop, Sara likes to annoy her rescued pit-mix mutt Janey Dog, seek out new craft beers with her husband Eric, or putz around in her garden.
Tara and Sara talk about the decision to open a retail space, how she balances being both a wholesaler and a retail buyer, and the lessons she’s learned running two businesses.
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Today we go back into the archives for a chat with Tara’s friend and mastermind buddy Vanessa Van Edwards, an author and behavioral investigator and self-proclaimed recovering awkward person. She is a professional people watcher—speaking, researching and cracking the code of interesting human behavior for audiences around the world. Vanessa’s groundbreaking workshops and courses teach individuals how to succeed in business and life by understanding the hidden dynamics of people.
Vanessa and Tara talked about how she approaches figuring out people the way she figures out a math problem, the profile she uses to better understand her team and her customers, and the weirdest experiment she’s ever conducted.
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This week, Tara talks with Joey Korenman. Joey is the founder and Head Instructor of School of Motion, a company dedicated to providing the best motion design training on the planet. School of Motion has helped thousands of artists from all over the world improve their skills in the realm of motion design. Previously, Joey was the Creative Director for the motion design studio Toil in Boston Massachusetts. While there, he was the creative lead and animation director on projects for brands such as Subway, McDonald’s, Progressive and many others. He’s also taught in the department of motion design at the Ringling College of Art & Design. He lives with his gorgeous wife and three cute kiddos in Sarasota, FL.
Tara and Joey talk about his path to crossing the threshold of $1 million in annual revenue. They talk about how his team has changed, how his marketing has been evolving, and the moment he knew he really had something special.
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Theresa Reed, known as The Tarot Lady, is a professional tarot card reader, astrology enthusiast, and metaphysical business consultant. She helps people from all walks of life find clarity, direction, and confidence through tarot and astrology. She’s also the author of the forthcoming book, The Tarot Coloring Book. Theresa and Tara talked about how she manages her business with an always booked out client schedule, how she handles copycats online, and how she took her established
Theresa and Tara talked about how she manages her business with an always booked out client schedule, how she handles copycats online, and how she took her established local business online.
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This week, Tara talks with her friend Breanne Dyck, founder of MNIB Consulting. She helps online training businesses scale their impact, their team, and their revenue by avoiding the common pitfalls of small businesses on their way to over 1 million dollars in revenue. When she’s not writing, consulting with clients, or speaking, you’re likely to find Breanne with her nose in a business book, playing designer board games, or building Lego.
Breanne and Tara talk about a recent post she wrote on the 15 lessons she’s learned on pre-$1 million businesses. Tara grills Breanne on the mistakes she’s made and avoided as she aims to grow her business to $1 million in revenue. They talk about why list building needs to stop, how to avoid the hub and spoke model of hiring, and why doing what’s easy might be the best way to grow your business.
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Today we go back into the archive for Tara’s talk with Josh Kaufman. Josh is the author of two international bestsellers, The Personal MBA: Master the Art of Business and The First 20 Hours: How to Learn Anything… Fast!. Josh is one of the top 100 business authors in the world and conducts ongoing independent research into business, entrepreneurship, productivity, systems design, and optimization. The widely-acclaimed Personal MBA manifesto and business reading list has been downloaded over 3 million times.
Josh and Tara talked about what inspired him on his journey of self-education, how he sets up systems and uses programming to eliminate unnecessary work, how he balances his business with being the father of two children, and the role of strategic boredom in his life and work.
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In this episode, Tara speaks with Joanna Penn, a New York Times and US Today best-selling author of thrillers as J.F. Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, thecreativepenn.com is regularly voted one of the top ten sites for writers and self-publishers.
Joanna and Tara talk about how she found readers for her books when she was just getting started, how international markets are changing the way authors make money, and how bundling her books has helped her reach best-selling status.
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Today we go back into the archive to speak with April Bowles-Olin, a writer, creative business consultant, marketing strategist, and photography dabbler. She has worked with hundreds of creatives via one-on-one consulting, group coaching and online courses. April has been featured on U.S. News and World Report, Etsy, and Design*Sponge, among many others.
April and Tara Gentile talked about her recent decision to bring on a team member, the decisions she’s made that have had the biggest impact on her business, and how she’s grown her audience.
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In this episode, Tara speaks with Gina Bianchini. Gina is the founder and CEO of Mighty Networks, a software platform for people and companies to create their own communities based on shared interests or identity. Before Mighty Networks, Gina co-founded Ning, an earlier tool for creating dedicated social networks.
Gina and Tara talk about the opportunity to disrupt the big social networks with interest-based dedicated networks. How digital small businesses are using dedicated networks to grow their businesses and how Mighty Networks is adapting to meet the need for new ways for people to connect both online and in-person.
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Christopher Hawker is the founder and president of Trident Design, LLC. He started his career as an inventor while still in high school and considers Trident itself to be his greatest invention. Trident Design is an award-winning product design and commercialization firm based in Columbus, Ohio. They work with inventors, startups, and corporations to develop and market products ranging from housewares to consumer electronics to medical devices.
Chris and Tara talked about the process of bringing a product to market, the importance of extensive research, and the system he uses to all but ensure a new product will sell. Even if you’re not developing physical products, pay close attention to the strategies he uses and the systems he puts in place so that you can apply them to your services and digital products.
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In this episode, Tara speaks with Monica Lee. Monica is an artist, illustrator, and coach inspired by the mystery, strength, and sensuality of women. She both creates fine art and licenses her illustrations while balancing her role as a coach and mentor to other artists.
Monica and Tara talk about how she nourishes herself as an artist, how she balances that with being the executive for her business, and why she decided to put her popular podcast, “Smart, Creative, Women” on sabbatical just as podcasting was taking off.
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Today, we go back into the archive for Tara’s conversation with Cory Huff, an actor and storyteller who is passionate about helping artists sell their work online–and forever dispelling the starving artist myth. He’s the founder of TheAbundantArtist.com and the author of, How to Sell Your Art Online. He started The Abundant Artist in 2009 as a way teaching internet marketing to his artist friends who were asking him for help. Since then, he’s helped dozens of artists go from never-sold-a-thing to now selling pieces monthly or weekly.
Cory and Tara talked about how he’s used the art of digital marketing to not only grow his business but support his students and clients, as well. They also dive deep into his Search Engine Optimization strategy and how he organizes his time for maximum results.
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Racheal Cook is the author of “Your Business SweetSpot” and creator of the SweetSpot Method. Racheal launched online with TheYogipreneur.com in 2008 and since then, her business has grown to expand to all manner of holistic and service oriented businesses. She’s built two multiple 6-figure businesses inspiring over 20,000 entrepreneurs around the world to create profitable, sustainable, businesses they can be proud of. All while navigating the chaos of raising three kids, two kittens, and one cocker spaniel with her husband Jamison.
Tara and Racheal talk about her slow and steady approach to change, the brand transition she’s undertaken over the last 3 years, and how publishing her last book helped to further grow her business.
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Abby Glassenberg is a sewing pattern designer, craft book author, teacher, and writer. On her blog, WhileSheNaps.com, she writes about the sewing industry, running a creative business, and the online culture of craft. She’s the author of three sewing books: The Artful Bird, Stuffed Animals, and Sew and Play Puzzle Ball Animals. Abby is also the co-founder of Craft Industry Alliance, a new trade organization for craft industry professionals.
Abby and Tara talked about the power of consistency for growing your audience and how she handles the many facets of her brand. We also cover how Abby has taken on a leadership role in the craft industry and how that’s shaped the business decisions she’s made.
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In this episode, Tara speaks with Nathalie Lussier. Natalie is the founder of AmbitionAlly which creates intuitive small business marketing software for WordPress. She has been making websites since she was 12 years old. Nathalie graduated college with a degree in software engineering and a job offer from Wall Street. But she turned down this job to start her own business right away.
Nathalie and Tara talk about the transition from information marketing to software development, how she’s built her business strategy around identifying things that were broken and making them better, and how her team has evolved since her focus on information marketing.
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Today we go back into the archives for Tara’s chat with Chris Guillebeau, the New York Times bestselling author of The $100 Startup. An accomplished travel hacker, he visited every country in the world (193 in total) before his 35th birthday. Every summer in Portland, Oregon he hosts the World Domination Summit, a gathering of remarkable creative people.
Chris and Tara talked about how he still manages to do a lot of the work in his business, what systems he has in place to make sure everything gets done, and the key way he sees online publishing changing.
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In this episode, Tara speaks with Beryl Young the founder of Recapture Self, a community for moms who are ready to reclaim their identity beyond parenting using creativity as a guide. After the tragic loss of her first daughter at 20-weeks pregnant, Beryl picked up a camera as a source of healing, hope, and self-discovery. She’s since transitioned her career from showing elementary school kids and teachers how to use technology creatively in the classroom, to inspiring moms to lean into their creativity to live a more intentional, present, and connected life.
Beryl and Tara talk about the evolution of her business and how that’s reflected her own personal exploration, about how she makes decisions about what’s next, the personal values that shape her business in an unexpected way, and why she decided to create a membership community called “The Village”.
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This week we go back into the archives to chat with Shawn Fink. Shawn is the creator of The Abundant Mama Project and the author of Savoring Slow. She’s helped thousands of moms through her family wellness blog, programs, and books. Her work has been featured in MindBodyGreen, The Shriver Report, and The Huffington Post.
Shawn and Tara talked about personal and work routines, simple systems for tracking important metrics, and how her team has grown to support her growing community.
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In this episode, Tara speaks with Marie Poulin. Marie is a designer and digital strategist. She’s also the creator of Digital Strategy School and the co-founder of Oki Doki, the software company behind Doki a unique learning management system for interactive course creators.
Marie and Tara talk about the difference between digital strategy and web design, how she identified the need for Digital Strategy School and how her product Doki has evolved in a market that just keeps getting more crowded.
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This week we go back in the archives to talk to Pam Slim, an award-winning author, speaker and business consultant who has been an entrepreneur for 20 years. She built a powerful online presence at Escape from Cubicle Nation, a site designed for corporate employees who wanted to make the shift to entrepreneur. Pam is also the author of Body of Work, a book on finding the thread that ties your story and work together.
Pam and Tara talked about the role martial arts has played in the development of her business, her Indispensable Community Tour, and the shifting focus of her brand. Take note at how she talks about strategic focus and its role in helping her get stuff done.
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This week, Tara talks to Brian Scudamore who pioneered the professional junk hauling industry with 1-800-GOT-JUNK which he started in Vancouver, BC in 1989. He’s since added brands in the painting, moving and home detailing industries under to O2E brand banner. Now he’s at the helm of a burgeoning home services empire as well as a respected industry leader and speaker well known in the business community for his belief in people and passion for innovation.
Brian’s approach to systems and the franchise model is something that ever small business owner should aspire to in order to create more freedom in their lives, whether they’re looking to expand or not. In this talk, Brian offers up incredible insight into what makes a small business work.
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This week, Tara talks to Jay Adams & Katie Doyle the co-founders of Brass, an online women’s clothing brand. Launched in September 2014, Brass is committed to designing the perfect foundational basics that every woman should own. The brand has quickly become the go-to for millennial women who value quality over quantity and want to invest in a timeless wardrobe.
Tara talks with Jay & Katie about how they develop their unique content marketing strategy, how customer feedback continues to influence their best-selling pieces, and how they’re creating truly unique offers in an incredibly old industry.
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Today we reach into the archive to bring you Tara’s conversation with Michelle Fifis. Michelle is the creator of Pattern Observer and the founder of the Textile Design Lab. Michelle has worked with Columbia Sportswear, Lucy Activewear, Jantzen Swimwear, and others to develop custom textile design collections. She’s worked with hundreds of designers to launch and grow their businesses through her courses and membership community. Her work has been featured on Stylesight.com, Elle Decor, Nordstrom’s Blog, and Print & Pattern.
Michelle and Tara talked about how she’s grown her team over the last two years to allow her to grow her family, how she turned her blog into a full-fledged company, and how she’s been most successful growing her audience and e-mail list.
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This week Tara talks to her friend and the founder of Daily Worth and WorthFM, Amanda Steinberg. Amanda launched DailyWorth in 2009 to bring a fresh voice and an outsider’s perspective to personal finance. Oprah selected her to the exclusive SuperSoul 100, and Forbes named her one of twenty-one New American Money Masters. Her digital investing service, WorthFM, received front-page coverage in The New York Times Business section. She’s the author of Worth It: Your Life, Your Money, Your Terms which is available now.
Tara brings Amanda back to the podcast to talk about money, setting financial goals for your business and getting past the shame of personal ambition.
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Today we reach intro the archive to bring you Tara’s conversation with Nilofer Merchant. Nilofer has been called The Jane Bond of Innovation” because of her ability to guide companies through impossible odds. She’s launched more than 100 products, netting more than $18 billion dollars in sales. On top of that she’s written 2 books: The New How and 11 Rules for Creating Value in the Social Era.
Nilofer and Tara Gentile talked in depth about her concept Onlyness – the spot in the world only YOU are standing in. They also talked about how networks are the best way in which work is done today, and how she’s working to enable each and every person to be empowered in this world.
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This week Tara talks to the copywriter she does to when she is ready to hone her skills, Joanna Wiebe. Joanna is the original conversion copywriter and co-founder of Copy Hackers and Airstory. She has optimized copy for businesses like Wistia, Buffer, Tesco, BT and spoken on the stages of MozCon, Conversion XL Live, and the Business of Software about Copy, CRO, Email Marketing, and content.
Joanna and Tara talk about how she is balancing her thriving information marketing business with her venture into software, the precise way she interviews potential customers to find opportunities, and why they have chosen a slow rollout as she launches AirStory.
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Today we reach into the vault to bring you Tara’s conversation with Ron Dawson, a professional video producer and the host of the popular filmmaking podcast Radio Film School. It’s the first radio documentary series about the art and craft of filmmaking and cinema. Ron’s been in video for over 13 years, producing work for Apple, Adobe, and Creative Mornings. He’s also the Author of ReFocus – cutting edge strategies to evolve your video business.
Ron and Tara discussed how to hone your brand and story to become the signal in the noise, how he helps tie story-telling to key business objectives, and how he made the jump from a 6-figure job at Intuit to follow his passion for film.
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In this episode Tara sits down with Jennifer Dopazo. Jennifer is the design demystifier and brand builder behind Candalita her design and digital strategy agency. She helps business owners attract their dream clients and have them fall in love with them by listening and translating their big vision into awesome digital experiences with a killer and unified brand. She is also the creator of The Fabricant Way, a video series and podcast about creative businesses producing incredible products with passion and ambition.
Tara and Jennifer talk about how she created The Fabricant Way, how the series connect with her design agency, and how it has allowed her to surround herself with people who inspire her.
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Today we reach into the archive to bring you Tara’s conversation with Nir Eyal. Nir is a teacher and author of the best-selling book Hooked: How to build Habit-forming Products. He’s founded and sold two technology companies since 2003, and has been dubbed the “Prophet of habit-forming technologies.”
Nir and Tara Gentile spoke about how creating repeat behavior in your customers is a must-do for all businesses, the difference between creating habits and addictions, and how consumers constantly lie to us (even though they don’t mean to).
Check out Nir’s class on CreativeLive Hooked: How to Build Habit-Forming Products.
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In today’s episode Tara sits down with Nate Quigley. Nate is the co-founder and CEO of Chatbooks which helps busy people get their Instagram and Facebook photos printed automatically. Nate combines his roles as husband, father, and entrepreneur to lead his company and fulfill his passion for strengthening families. Before finding the secret sauce for automating photo books into a subscription model, Nate was CEO of LiveTV LLC, President of Elevin Technology, Inc., and a Management Consultant with McKinsey and Company.
Nate and Tara talk about how Chatbooks came about, what they are doing to continue to grow their customer base (including some pretty unexpected marketing experiments), and the importance of their subscription model for their revenue.
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Today we reach into the vault to bring you Tara’s talk with Brian Clark, founder and CEO of Rainmaker Digital, the company behind Copyblogger, StudioPress, Rainmaker FM, Digital Commerce Institute, and the Rainmaker Platform. Brian began publishing online in 1998, and by 1999 he had his first entrepreneurial success — powered by what is now known as content marketing.
Tara asked Brian about gathering top talent for his team, how digital entrepreneurship and content marketing has changed since he started Copyblogger, and how he always seems to stay ahead of a changing market.
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Today Tara talks with Emily McDowell, the founder of Emily McDowell Studio and the creator of the wildly popular greeting card collection Empathy Cards. Her company’s mission is to identify universal emotional truths and observations on being human and turn them into products that help people feel understood.
Emily and Tara talk about the other side of explosive business growth. They talk about what went on behind the scenes when her very first greeting card design went viral and sold 1700 units in one week. They also discuss how things have evolved from landing a big order for Urban Outfitters at her first trade show to licensing the production of her gift line to another company.
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Today we reach into the vault to bring you Tara’s conversation with researcher Carrie Revell-Love. Carrie is currently completing her doctorate of Business Administration from Argosy University in Phoenix. Her research focuses on the competency levels of women entrepreneurs who use online companies to gain essential business skills.
Tara helped Carrie complete her doctoral research project by surveying a large segment of her readers. They discuss the results of that survey and how it contributes to a greater understanding of women and entrepreneurship.
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This week Tara sits down with Autumn Witt Boyd a lawyer who works with creative entrepreneurs with big dreams like online business owners, bloggers, web and graphic designers, artists, musicians, and photographers, authors, and coaches. She helps creatives navigate growing their business from being a one person show selling their products and services to bigger collaborations and deals. She specializes in copyright and trademark and helps business owners protect their rights so they have piece of mind and they are confidant as they are building their empires.
Autumn and Tara talk about what she learned in the corporate law environment and how she has positioned her own business to compete in a crowded market. They talk about the importance of understanding the customer journey, creating a business model that reflects your values, and the problems with marketing preventive care.
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Today we dig deep into the archive to bring you Tara chat with Grace Bonney. Grace is the founder of the popular blog Design*Sponge. Launched in August of 2004, the site was declared a “Martha Stewart Living for the Millennials” by the New York Times. Design*Sponge attracts a diverse group of devoted readers across the globe and currently reaches over 1 million readers per day.
Grace and Tara discussed how moving to upstate New York has given her a completely different perspective on her blog, how she manages her team, and why she changed course on her next book at the last minute.
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Today Tara sits down with Anna Guest-Jelly. Anna is the founder of Curvy Yoga, a training and inspiration portal for students and teachers of all shapes and sizes who want a body-affirming practice who supports them in exploring what body acceptance means to them. Anna is a writer, teacher, and lifelong champion for women’s empowerment and body acceptance encouraging people of every shape and size to grab life by the curves.
Anna and Tara talk about why she developed the Curvy Yoga certification program and how she has been able to train over 300 Curvy Yoga teachers to spread her message of body-affirming Yoga practice. They talk about quality control, product development, and raising brand awareness.
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Today we are reaching into the archive to bring you Tara’s first chat with Vanessa Van Edwards. Vanessa is Tara friend and mastermind buddy Vanessa Van Edwards, an author and behavioral investigator and self-proclaimed recovering awkward person. She is a professional people watcher—speaking, researching and cracking the code of interesting human behavior for audiences around the world. Vanessa’s groundbreaking workshops and courses teach individuals how to succeed in business and life by understanding the hidden dynamics of people.
Vanessa and Tara talked about how she approaches figuring out people the way she figures out a math problem, the profile she uses to better understand her team and her customers, and the weirdest experiment she’s ever conducted.
Check out Vanessa’s hugely popular CreativeLive courses: The Power of Body Language, Master Your People Skills, and The Power of Happiness.
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This week’s guest is Justin Shiels the founder of This Creative Lab and Curious Tribe. Justin has over 9 years experience in communications, marketing, and graphic design. He uses his passion for community and his hometown of New Orleans to fuel his work. In 2014 Justin cofounded Venture Pop, a conference for creative entrepreneurs.
Justin and Tara talk about the power of nurturing relationships, the specific tactics he uses to connect with new people, and his value of diversity in building creative communities.
Brush your communication skills with some amazing classes on CreativeLive.
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Today we reach into the vault to bring you Tara’s conversation with Amanda Steinberg. Amanda is the Founder and CEO of DailyWorth and Worth FM. Daily Worth is the leading financial media company for women, and Amanda is a pioneer on the topic of women and money, working to advance women’s financial confidence and wealth.
Tara with Amanda about how traditional investment media is primarily geared to men, and how Daily Worth is helping empower women to take control of their big-picture finances. They also discussed how to set your priorities for money, unconventional financial choices, and how mastering savings is the most important thing you can do.
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This week we are finishing up a series of special episodes inspired by you, our listeners. It has been just over a year since Profit. Power. Pursuit hit iTunes and Stitcher and it has been quite a year! Many of the questions we get from you now are actually about podcasting: How do you start one? What other podcasts do you listen to? How has podcasting changed your business? Should I start a podcast?
In this episode Tara is going to take you behind the scenes on how we developed Profit. Power. Pursuit., how we produce and promote each episode, and what other podcasts inspire us.
Learn more about how to Power Your Podcast with Storytelling with Gimlet Media’s Alex Blumberg.
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Today we reach into the archive to bring you Tara’s discussion with Danielle Laporte. Danielle is the creator of The Desire Map and author of The Fire Starter Sessions and the wildly popular #Truthbomb series. Danielle has developed tattoos, jewelry, and day planners–all to support her vision for desire-focused, awaken life. Her site, daniellelaporte.com has been deemed the best place online for kickass spirituality and was named by Forbes as one of the top 100 Websites for women.
Danielle spoke passionately to Tara Gentile about her need to create art, her books’ journeys through the publishing world, and her new upcoming book the Manifesto of Encouragement.
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Todays’ episode is a little different as we continue a short series of episodes inspired by you, our listeners. Over the course of this year Tara has noticed something happening with a lot of small business owners like you. Even Tara has not been immune to this problem as her business as grown and grown. The problem is overcomplicating things on the path to success.
This problem shows up in a lot of different ways. You might be stuck in analysis paralysis and not really sure which way to go. You might be feeling spread thin and trying to do a little bit of everything to figure out what is going to stick. You might be nearing burnout and just trying to keep it together. Or, you might be excitedly planning for the next phase of your business and oblivious to how difficult you are making things for yourself.
Check out great classes on entrepreneurship at CreativeLive.
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Today we reach into the archive to bring you Tara’s chat with Laura Roeder. Laura is the founder of Edgar, a social media scheduling app. At 22 years old, she quit her first and last job as a designer at an ad agency to start her own business. She quickly grew a tiny but thriving one-woman design firm. On a quest for scale, Laura ventured into training and information marketing and then into software as a service.
Laura and Tara talk about the evolution of her business, the value of a great team, and how she intentionally avoided millions in venture capital to build her software business.
Check out more great classes on entrepreneurship at CreativeLive.
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This week we’ve got something a little different for you. Tara Gentile has used your questions to create our very first listener inspired episode. It’s that time of year, it is time to assess what has worked in your business this year, and make plans to make more money, take time off, and grow your influence in the market next year. If you are like Tara, you will be taking time away from the inner workings of your business over the next eight weeks to make those plans.
In this special episode of Profit. Power. Pursuit. Tara has FIVE WAYS you can improve upon your plans, no matter what planning system, or strategy you are planning to use. These tips have all been inspired by listeners’ questions.
Submit your questions on twitter @taragentile or via email at podcast@taragentile.com
Check out how to launch and grow your business in the new year with CreativeLive.
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Today we reach into the archive to bring you Tara’s conversation with Sue B. Zimmerman. Sue is the #Instagram expert, a sought-after business coach teaching entrepreneurs and marketing professionals how to easily leverage the power of Instagram to get tangible business results. Her entrepreneurial career started at 13 and she launched her first big success, Boxer Rebellion, while she was still in college. She’s been at the head of 18 companies and knows what it takes to bring in millions of dollars with heart, creativity, and savvy thinking.
Sue and Tara Gentile spoke extensively about Instagram, the importance of visual story-telling, how to make a decision about what social media channels to pursue, and more.
Check out Sue’s CreativeLive classes Instagram Marketing for Small Businesses, Sell More with Instagram, and Get Social: Connecting Your Business Channels.
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Today Tara jams with Kathy and Peter Holcombe from Holcombe Photography. They traded in their comfortable suburban life in Boulder, Colorado for a full time life on the road adventuring around the country with their daughter and business in tow.
The Holcombes and Tara talk about the process of pairing down their lives from a 3000 square foot house to a 150 square foot Winnebago, how their business has changed after the move, and the workflow adjustments they needed to make to keep their customers happy.
Check out Kathy’s hugely popular CreativeLive class Creating Your Ideal Photography Business so you can price your business for your sustainable lifestyle.
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Today we reach into the vault to bring you Tara’s conversation with Michael Port. Michael is the author of the best-selling Book Yourself Solid and Steal the Show. Michael is also an incredibly powerful speaker, using his background as an actor to reach out and connect with audiences of all kinds. His workshop, Heroic Public Speaking, will teach you how to make your own audience sit up and pay attention.
Tara talked with Michael about how the best performances come from a place of humility and authenticity, the different frameworks you can use in both written and verbal presentations, and how our ideas are only as good as the audience’s ability to consume them.
Check out Michael’s CreativeLive courses, Book Yourself Solid and Get More Clients, Heroic Public Speaking, and Master the Art of Teaching.
We Want to Hear from You: We are working on a few special episodes featuring YOU our listeners. Have a question on time management, business and revenue models, expanding your audience, marketing your business, or building you team?
Here is what you need to do: use your phone or computer to make a short audio recording of your question. Tara will be answering your questions between November 29th to December 20th 2016 Include: who you are, what you do, and where we can find you online
Where to Send: Attach the recording to an email and send to: podcast@taragentile.com
Submission Deadline: November 20th, 2016 We would also would love to hear your success stories implementing lessons learned from our guests!
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In today’s episode Tara sits down with Jill Knouse who gave up a lucrative career in the financial field to become a certified yoga instructor and massage therapist. Jill is the creator of the Elevate Mentorship and Teacher Training Programs. She has taught yoga for corporations like AirBnB and Nike and she is heavily involved in bringing the teachings of yoga to her Portland, Oregon community.
Tara and Jill talk about creating an innovative business model in a saturated field. They also jam on collaboration, creating events people love, and testing new ideas.
You can find valuable classes on CreativeLive to help you launch and grow your business. Profit, Power, and Pursuit listeners receive 15% off their next order by using code PPP15 when checking out.
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Today we release our very first ever BONUS EPISODE. Today Tara is joined again by Arianne Foulks but this time they are talking about how e-commerce businesses can get more out of their websites so they can sell more of their products.
Check out a wide array of strategic business classes geared towards the maker and craft community at CreativeLive.
We Want to Hear from You: We are working on a few special episodes featuring YOU our listeners. Have a question on time management, business and revenue models, expanding your audience, marketing your business, or building you team? Here is what you need to do: use your phone or computer to make a short audio recording of your question. Tara will be answering your questions between November 29th to December 20th 2016
Include: who you are, what you do, and where we can find you online
Where to Send: Attach the recording to an email and send to: podcast@taragentile.com
Submission Deadline: November 20th, 2016
We would also would love to hear your success stories implementing lessons learned from our guests!
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Today Tara connects with Arianne Foulks the Captain and Founder of Aeolidia a web and graphic design studio that has been working with creative, design-oriented shops since 2004. Aeolidia serves those at early stages on their path with informative blog and a supportive community and her agency builds fully custom e-commerce sites for established businesses at the tipping point where strategic design can be transformative and cause exponential growth.
Tara wanted to learn how Arianne decided to build an agency instead of going it alone at web design. They talk about who she hired first, how her team works together, and both the first and last steps of any client project.
Check out a wide array of strategic business classes geared towards the maker and craft community at CreativeLive.
We Want to Hear from You: We are working on a few special episodes featuring YOU our listeners. Have a question on time management, business and revenue models, expanding your audience, marketing your business, or building you team? Here is what you need to do: use your phone or computer to make a short audio recording of your question. Tara will be answering your questions between November 29th to December 20th 2016
Include: who you are, what you do, and where we can find you online
Where to Send: Attach the recording to an email and send to: podcast@taragentile.com
Submission Deadline: November 20th, 2016
We would also would love to hear your success stories implementing lessons learned from our guests!
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Today we dig into the archive to bring you Tara’s conversation with Ram Castillo. Ram is an award winning Senior Designer, Art Director, Blogger and Author of the internationally acclaimed book ‘How to Get A Job as A Designer, Guaranteed‘. He’s based in Sydney, Australia and in 2012, started the blog giantthinkers.com, which helps thousands of design students and graduates be employed. He’s regarded as a world-leading career expert for emerging designers.
Ram and Tara talk about the need for constant learning whether it’s in business or in design, how technology makes up a large part of his team, and what separates designers who excel from those who just scrape by.
Ram has two powerful CreativeLive classes that are sure NOT to be missed, Create a Knockout Design Portfolio, and Get the Design Job You Want.
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Have you ever wondered what it takes to launch a conference? Today Tara sits down with Nicole Stevenson, the cofounder of the popular craft and maker conference Craftcation. Nicole is also a write, illustrator, maker, teacher, creative business consultant, and the producer of Patchwork Show a modern maker’s festival.
Tara wanted to shed some light on how an events-based business works and all the behind the scenes details that go into producing a conference. They talk about she works with event sponsors, how she prices the event, and the unexpected challenged that ultimately arise when producing an event of Craftcation’s magnitude.
Learn everything you need to know about the craft fair circuit in Nicole’s CreativeLive class Secrets of Selling at Craft Fairs: How to Get In, Make Sells, and Grow Your Business.
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Today we reach into the vault to bring Tara’s interview with Lisa Congdon. Artist, illustrator, and author Lisa started her creative business later in life. She only “came out” as an artist in her 30s. Now she has an exploding art business that she’s finally gotten under control by hiring her wife, Clay Walsh, as director of marketing strategy and operations.
Tara asks Lisa to share what hiring Clay gas allowed her to accomplish, how she feels now that her growing business is being taken care of, and what’s next. Lisa also shares how she approaches passion projects versus revenue projects and sheds light on the world of art licensing.
You don’t want to miss Lisa’s CreativeLive class Become a Working Artist.
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Today Tara talks with Corey Whitaker and Parker Stevenson from Evolved Finance. Evolved Finance is a bookkeeping and small business consultancy that specializes in online businesses ranging from personal coaches and affiliate marketers to lawyers and bloggers. Corey and Parker are actually the guys that Tara trusts with her own business’s finances.
Instead of asking for financial advice, Tara wanted to turn the tables and find out how they use financial reports and tracking in their own business to project cashflow, make hiring decisions, and plan for the future. They talk about the schedule they use to review their own books, the exact reports they use to track their numbers, and how they set financial goals.
Check out a slew of finance classes available on CreativeLive.
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Today we reach into the vault to bring you Tara’s conversation with Kari Chapin. Kari is an author, speaker, and stationery designer. But to Tara, she’s always been her friend who knows how to negotiate.
Tara asks her about how she prepares for a negotiation, how she determines what she really wants, and how she figures out what she’s willing to give up. Kari also shares her recent decision to make a major business pivot and start a new stationery company. Plus, she shares the unusual story of how she got her very first book deal.
Don’t miss Kari’s classes on CreativeLive Start a Handmade Business, Fast Start Your Jewelry Business, Fast Start Your Sewing Business, Fast Start Your Paper Goods Business, and Fast Start Your Handmade Soap Business.
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Today Tara connects with Debbie Millman host of the first and longest running podcast about design, Design Matters. Debbie is also an author, educator, and brand strategist. She is the Chair of the School of Visual Arts Masters of Branding Program, the Chief Marketing Officer at Sterling Brands, and President Emeritus at AIGA. She has interviewed superstars, and some of Tara’s personal heroes like Malcolm Gladwell, Dan Pink, and Seth Godin. Last year iTunes named Design Matters, one of the top fifteen podcasts.
Tara wanted to find out how hosting Design Matters has impacted Debbie’s life and career. They talk about the 10-12 hours she puts into interview prep, how she started with just a phone line in 2005, and the opportunities that have come her way thanks to the podcast.
Debbie’s class A Brand Called You is a definite game changer and available on CreativeLive.
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Today we reach into the vault to bring you Tara’s conversation with Julia Kelleher. Julia is the founder of Jewel Images and a designated Master Photographic Craftsman by Professional Photographers of America. She is also a renowned educator, teaching students about professional portraiture, sales, marketing and business strategy across the globe. Tara and Julia talk about her brand strategy, which allows her to standout in a crowded market, how networking helped to grow her business, and how she’s used the media to catapult her success. They also discuss the value of persistence for any entrepreneur.
Julia is a CreativeLive all star instructor with classes such as Studio Systems: A Photography Business Bootcamp and Finding, Defining, and Marketing Your Photographic Style. Check out all of Julia’s classes here.
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Today Tara sits down with Dr. Michelle Mazur. Michelle is the founder of Communication Rebel and a coach for entrepreneurs, speakers, authors, and thought leaders who want to speak with impact. She is the author of the bestselling book Speak for Impact. The creator of the Rebel Speaker Bootcamp and the host of the Rebel Speaker Podcast. Tara actually worked with Michelle on one of her own signature talks You Really Really Must: How to Make Bold Choices In an Overwhelming World.
Tara wanted to find out about how Michelle is using public speaking to grow her own business. They talk about negotiating a new engagement, preparing for a talk, getting paid, and all the ways you can speak without ever stepping on stage.
Check out some of CreativeLive’s fantastic public speaking and communication courses, especially Michael Port’s Book Yourself Solid, and Heroic Public Speaking.
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Today we revisit Tara’s conversation with Graham Cochrane. Graham is an audio engineer and the founder of The Recording Revolution.
Tara and Graham talk about problem-solving as business inspiration, and personal finance as a guide for business development. Graham also opens up about his sort of haphazard way of launching products in the past and what he’s done to create a more powerful launch system for his latest product. Graham’s story is down-to-earth and relatable—despite his immense amount of success. If you’re curious about how seemingly humble ideas turn into 6 or 7-figure success, this is the interview for you.
Check out Graham’s CreativeLive classes, Compression and Dynamics Master Class and EQ Master Class.
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On today’s episode Tara sits down with Joel Comm who has been building businesses online for more than twenty years. He is the New York Times Bestselling author of twelve books including The AdSense Code, How to Run a Online Business That Pays, and Twitter Power. He consults with businesses large and small and speaks on social media and marketing.
Tara asks Joel about how he puts social media to use in his own business. They talk about how he chooses new platforms, on why he is betting big on live video, and how his businesses have been impacted by social media.
You can check out Joel’s classes on CreativeLive, Grow Your Audience with Snapchat and How to Leverage the Power of Live Online Broadcasts.
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We are going into the vault to bring you Tara’s conversation with author and marketing strategist Dorie Clark. Dorie started her business career just like Tara: as a religious studies student and she has gone on to author three books, Reinventing You, Stand Out, and Stand Out Marketing.
Tara asks Dorie how she has connected her interest in religious studies to the work she does now. Dorie discusses the big list-building initiative she’s been working towards in her business. She shares what worked for more than doubling her email list in the last year. Finally, Dorie shares how risk has helped her create a business that serves her needs and allows her to do the things that inspire her.
Dorie’s teaches the CreativeLive class Personal Branding for Creative Professionals. Here is what one student said after taking Dorie’s class:
“This has been my favorite CreativeLive of all time. And I have seen a lot! Every single statement from Dorie I could back and agree with. It was a very clever workshop, full of examples and really precise information ready to be understood and applied by anyone.” – Vanessa Colina (CreativeLive Student)
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This week we are bringing back one of our listener’s favorite, Tara’s personal friend, and friend of CreativeLive Vanessa Van Edwards. Vanessa is a behavioral investigator and founder of the Science of People. She is an author, a sought after speaker and trainer, and a self-described recovering awkward person. Her most recent research and her newest CreativeLive class focuses on what makes us happy.
Tara wanted to find out how Vanessa has been using her work on happiness to build and nurture The Science of Happiness team, They talk about company culture, difficult conversations, and her personal pursuit of happiness.
The Science of Happiness is available is available to watch for free October 5-18th, 2016. Also check out her massively popular classes, The Power of Body Language, and Master Your People Skills.
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Today we are pulling out this gem from the archive with a very strong message, listen to your audience—but don’t let them dictate what you create. That is messaging coming loud & clear from rockstar designer James Victore. James Victore is an artist, author, and activist who teaches people how to illuminate their individual gifts in order to achieve personal greatness.. His work has been exhibited (twice!) at the Museum of Modern Art in New York and is represented in the permanent collections of museums worldwide including the Louvre and the Library of Congress. He has an Emmy, a gold and silver medal from the Art Directors Club, and a Grand Prix from the Brno Biennale amongst others. His clients include Adobe, MailChimp, Starbucks, Bobbi Brown Cosmetics, Aveda, Time and Esquire Magazines, Moet & Chandon, Yohji Yamamoto and The City of New York.
Tara and James discuss how several business pivots became personal milestones for him. James talks about business growth: explaining that your foot is always either on the gas or on the brake. There is no coasting in business. He’s always looking for the next opportunity, idea, or inspiration. Take special note of how James describes finding his own voice—even though he started his design career as a mimic.
You can directly learn from James in his CreativeLive course Bold and Fearless Design.
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On today’s episode Tara sits down with Andrea Owen an author, mentor, and certified Life Coach who helps women get what they want by letting go of perfectionism, control, and isolation and choosing to practice courage instead. She is the author of 52 Ways to Live a Kickass Life and also Cofounder of The Self Love Revolution.
Tara asks Andrea about the very first things she did to get clients as a coach-in-training, how she changed the money story that was holding her business back , and how she collaborates with others to create amazing experiences for clients.
Learn more how to amplify your earning potential with Value Pricing and Business Models for Creative Entrepreneurs with Tara Gentile.
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We dig into the vault to bring you Tara’s conversation with Srini Rao. Srini is the host of the popular Unmistakable Creative podcast. He’s gone from getting fired from corporate jobs to amassing a following of passionate creative entrepreneurs and becoming a Wall Street Journal bestselling author. Tara talks with Srini about being “picked” by Glenn Beck, rebranding his podcast, and finding maturity with his brand. Srini also opens up about failure and breaking free from the need for external validation. They also talk about his recent collaboration with SoulPancake.
You can see Srini in Tara’s CreativeLive class, How to Write and Publish an eBook.
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Tara jams this week with Melanie Duncan, a serial entrepreneur with a variety of businesses from apparel to customized home decor. Melanie now runs a multiple seven-figure empire with her husband Devin, and they live the ‘work from wherever’ lifestyle that so many dream of. Melanie has also translated her passion and experience into her role as an online educator helping thousands start and grow successful businesses of their own.
Tara asks about the role of digital marketing in product-based businesses, how she manages working with her spouse, and the importance of company culture whether one’s company is large or small. Check out Melanie’s class Unlock the Power of Pinterest on CreativeLive.
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We are digging into the archive to revisit Tara’s conversation with Megan Auman. Megan is a maker, designer, and educator—not titles generally associated with an investment mindset. Yet, Megan views her whole business as an opportunity for investment. We talk about where that mindset comes from, how she makes big financial decisions, and where she finds the money to take a leap. Megan also shares what her team looks like, all the ways she generates revenue, and how she’s rediscovered the creative drive that’s taking her business into the future.
Megan is no doubt an all star instructor on the Craft and Maker channel at CreativeLive with popular classes such as: How to Make a Living Selling What You Make, Sell Your Products to Retailers, Brand Your Creative Business, Pinterest Marketing for Makers and Designers, Beyond Etsy, and more.
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In today’s episode Tara laughs it up with David Nihill. David is the founder of FunnyBizz, a community, writer platform, and conference series helping content creators access top comedic writing talent. He performed standup comedy at California’s leading clubs, including; Cobbs, The Comedy Store, The Improv, and the Punchline, even though he strongly denies being a comedian. He is well aware most people don’t understand his accent, and he is also the author of “Do You Talk Funny?” a book about incorporating humor into public speaking.
Tara wanted to dig deep and find out more about how he turned a popular class on Udemy into a book. They talk about why he started experimenting with comedy initially, the impact of student feedback on the development of his idea, and his favorite techniques for incorporating humor into ANY kind of business content.
David teaches a class on CreativeLive, How to Become a Funnier Speaker, which is available to watch for free on September 15th, 2016.
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Photographer Sue Bryce is a real-deal creative entrepreneur and an all-star educator. Looking back on this early episode of Profit. Power. Pursuit Tara admires how Sue shares the importance of her role as an executive in her creative business and how analyzing past success and future goals helps her make better decisions moving forward. Sue also shares the quiet power she finds in tapping into deep emotional experiences to become a better storyteller and educator. Sue explains who is on her business team, how she’s crafted a remarkable brand, and how she decides what to put on her popular social media channels.
Sue teaches some of the most popular classes ever on CreativeLive including 28 Days of Portrait Photography with Sue Bryce. You can find her entire CreativeLive catalog by clicking here.
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Most small business owners move struggle with moving beyond the endless hustle and experimentation of the startup phase. You’re tired of trying to keep up with the hot new thing and throwing time and money away on guesses. You’re ready to act with more confidence, intention, and resolve.
Tara gave this talk for you. First delivered at the Quiet Power Strategy® Summit in Portland, OR in April, it’s presented here as a special episode of Profit. Power. Pursuit.
After working with small business owners for over 7 years, Tara believes that a key ingredient in successful small business growth is the management mindset. At some point, you have to stop guessing and start acting decisively to break through revenue ceilings, move past roadblocks, and overcome hurdles.
Tara calls this skill self-leadership. By honing your self-leadership, you prime your brain to grow your business, make more money, and achieve more satisfaction from the company you’ve started.
Check out Tara’s catalog of classes dedicated to successful business ownership and growth at CreativeLive.
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Entrepreneurs approach their paths to profit, power, and the pursuit of what’s important to them in different ways. We wanted to revisit the podcast’s inaugural episode when Tara interviewed Chase Jarvis and Craig Swanson, Co-founders of CreativeLive. Tara shares her own entrepreneurship story and pulls back the curtain on CreativeLive co-founders Chase Jarvis and Craig Swanson. They both contribute their own unique perspectives on failure, making money, the importance of education, and how entrepreneurship changes you.
To see more of Chase check out the 30 Days of Genius and see him interview some of the brightest minds and biggest thinkers of our time.
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Tara sits down with Carly Romeo. Carly is passionate about feminism, photography, fairness, and riding her bike. She is the founder of Carly Romeo & Co. which specializes in photographing weddings for people who have mixed feelings about the traditional wedding thing. She is also the co-founder of Catalyst a print magazine for wedding space disrupters, and the organizer of (Un)Convention, a workshop for progressive wedding professionals.
Tara and Carly discuss how being a feminist wedding photographer helps her stand out in a crowded industry. Carly explains why she decided to pursue a print magazine in the digital age and how she manages her time to make sure all of her projects actually get done.
Check out Carly’s CreativeLive class Targeted Marketing: Connecting with Non-conformist Clients.
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In today’s episode Tara sits down with Jason and Jodi Womack. Jason Womack is the CEO of The Womack Company, an international training firm and the author of Your Best Just Got Better. Since 2000 he has coached leaders across industries and trained them in the art of increasing their workplace productivity and achieving personal happiness. Jodi Womack is the CEO of the Get Momentum Leadership Academy and the founder of No More Nylons, a coaching program providing women business leaders with professional networking expertise.
Tara speaks with Jason and Jodi about the importance of offline relationship-building in an online world, the unique challenges of wooing corporate clients, and what they do to create momentum when they get stuck.
You can learn more about organizing your time more effectively and efficiently from Jason in his CreativeLive course Think Bigger, Make More.
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In today’s episode Tara talks with copywriter and digital strategist Monaica Ledell. Monaica is the Chief Visionary and President of TruthHacking an unconventional branding and sales positioning company, and she also is the creator of Mommy Bread Winner, a blog for working moms who want more play and dough.
Tara and Monaica talk about her process for creating stories and brands that sell and how she connects with clients who don’t have time for content marketing, and how she divides her time between client services and business development.
You can learn more about content marketing by checking out the Money and Life catalog on CreativeLive.
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In today’s episode Tara talks to Erin Dollar, artist, textile designer, and founder of the home decor brand Cotton and Flax. Her striking hand drawn patterns set her textiles apart as a blend of fine art and fine craft, and Erin’s work has been carried in retail stores across the USA and Canada, including West Elm and CB2. In addition, Erin loves to connect with other creative entrepreneurs to share her the rich artistry of traditional printmaking techniques, as well as her expertise in social media marketing for creative businesses.
Erin and Tara talked about how she gets in front of large retailers, how she is able to price to sell price her products for profitability, and how she manages her time even when larger retail orders come in. You can learn more from Erin by watching her CreativeLive courses, Connect with Your Customers on Social Media, and Intro to Screen Printing.
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Today’s guest is Jasmine Star, a world-famous photographer, educator, and law school dropout. Jasmine is now building resources for other creative entrepreneurs on personal branding, making the best of social media, and achieving a business owner mindset with her methodology, The Path to Profitability.
Jasmine and Tara talked about being in the midst of her transition from wedding photographer to business mentor, how she listens to her audience to discover exactly what they need, and how she bridges the gap between inspiration and products that people are excited to buy.
Jasmine has an impressive collection of classes on CreativeLive, and be sure not to miss The Complete Wedding Photographer Experience.
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On today’s episode Tara talks to Jennifer Lee, author of The Right Brain Business plan and Building Your Business the Right-Brain way. She helps creative people who cringe at the thought of writing a business plan find creative ways to turn your dreams into a moola-making enterprise. Before starting her own business, Jennifer was a consultant for Fortune 500 companies like Gap, Inc, Accenture, and HP.
Jennifer and Tara talked about her current Right Brain Business Plan and how it’s helping to evolve her business, why she decided to retire her successful Right Brainers in Business video summit, and how she manages her time as a creative business owner.
Check out the Right-Brain Business Plan with Jennifer Lee right on CreativeLive.
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Lori Allen is the Director of Great Escape Publishing, which publishes nearly thirty home-study programs, including The Ultimate Travel Writer’s Program for retirees who want to pursue making money from their travels. She’s worked with over 3000 budding travel writers and photographers to help them meet that goal.
Lori and Tara talked about her intrapreneurial journey, including helping the direct response marketing company she works for take their snail mail efforts online. They also discussed the different types of offers Great Escape creates and why they create them, her process for creating compelling ads and copy, and the surprising thing she’s learned helping retirees acquire a new set of skills.
If travel is your passion, be sure to check out the CreativeLive class Make Your Dream Trip a Reality with Chris Guillebeau and Stephanie Zito.
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Today Tara sits down with her friend Nathan Barry, a software designer and founder of Convertkit, an email marketing service provider that helps you build your audience and convert them into customers. Nathan made his first foray into digital entrepreneurship with The App Design Handbook, a guide to design beautiful iOS applications. He started ConvertKit in 2013 when he found all other email marketing tools lacking the set of features he wanted as content marketer. It’s now on track for its first $1 million year.
Nathan and Tara talked about making the decision to pursue growing Convertkit full-time and put his lucrative digital products business on the backburner, the direct sales strategy he used to woo influencers to his product, and what he’s learned about building a software as a service venture.
Convertkit is part of the Tara’s own toolkit she uses when writing, self-publishing, and launching her own ebooks. Check out How to Write and Publish an eBook with Tara Gentile on CreativeLive.
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Today Tara talks to her friend Andy Hayes, founder of Plum Deluxe, a subscription tea service that helps people create moments that matter.
They spoke about the windy road he took to finally find the business idea that would work, what he’s learned growing a business with a physical product, and the unusual way he’s finding new subscribers.
Amplify your earning potential and check out Value Pricing & Business Model for Creative Entrepreneurs with Tara Gentile on CreativeLive.
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Today’s episode features Kathleen Shannon, cofounder of Braid Creative, and co-host of the popular Being Boss podcast. Kathleen transitioned her career from graphic design and art direction in an advertising agency to entrepreneurship and branding for creative entrepreneurs. She created the Braid Method to help entrepreneurs blend who they are with what they do. Now Kathleen is focusing her attention on Being Boss and growing her agency to run without her at the helm every day.
Tara spoke with Kathleen about balancing both Braid Creative and Being Boss, how an episode of Being Boss gets created from start to finish, and how she and co-host Emily Thompson plan to grow what was “just a podcast” into a full-fledged business venture.
Optimize your productivity and check out The Art of Less Doing with Ari Meisel on CreativeLive.
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In today’s episode Tara turns the microphone around and becomes the interviewee. Michael Karsh, the Executive Producer of Content at CreativeLive talks to Tara about her experience writing and self-publishing four books.
Tara discusses the reasons she decided to begin self-publishing five years ago and how she came up with the topic of her first book. Tara dives into the very real and measurbale results she has seen in her own business as a direct result of self-publishing, from building ceditbility, booking speaking gigs around the world, and bringing in revenue.
Tara dispels some common misconceptions with writing and self-publishing and shares her own process from which she ideates an idea, compiles pre-exiting content, hits the ‘publish’ button, and markets her books.
Tara shares her system for writing and self-publishing in her CreativeLive class, How to Write and Publish an Ebook.
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Today’s guest is Tim Paige, the Senior Conversion Educator at LeadPages, a company that creates simple software and web apps that help you grow large and devoted audiences. Tim is also the host of ConversionCast, a podcast about making sure you get the most from your digital marketing efforts.
Tara was excited to talk with Tim about how creative businesses and relationship marketers can use the science of conversion to improve their existing marketing efforts and get more from the work they’re already doing.
Pay special attention to the exact email sequence LeadPages uses to woo new customers–including how often they make a pitch during that sequence–and the top 2 techniques Tim recommends to grow your list based on data they have from thousands of customers.
Create a thriving email marketing plan into your business and check out the class Effective E-mail and Newsletter Marketing with Jeff Goins on CreativeLive.
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Theresa Reed, known as The Tarot Lady, is a professional tarot card reader, astrology enthusiast, and metaphysical business consultant. She helps people from all walks of life find clarity, direction, and confidence through tarot and astrology. She’s also the author of the forthcoming book, The Tarot Coloring Book.
Theresa and Tara talked about how she manages her business with an always booked out client schedule, how she handles copycats online, and how she took her established local business online.
Check out Start a Profitable Online Business with Lewis Howes, James Wedmore, and Derek Halpern and develop your online strategy.
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Josh Kaufman is the author of two international bestsellers, The Personal MBA: Master the Art of Business and The First 20 Hours: How to Learn Anything… Fast!. Josh is one of the top 100 business authors in the world and conducts ongoing independent research into business, entrepreneurship, productivity, systems design, and optimization. The widely-acclaimed Personal MBA manifesto and business reading list has been downloaded over 3 million times.
Josh and Tara talked about what inspired him on his journey of self-education, how he sets up systems and uses programming to eliminate unnecessary work, how he balances his business with being the father of 2 children, and the role of strategic boredom in his life and work.
Master the building blocks of a strong business with The Personal MBA Bundle with Josh Kaufman on CreativeLive.
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Today’s guest is April Bowles-Olin, a writer, creative business consultant, marketing strategist, and photography dabbler. She has worked with hundreds of creatives via one-on-one consulting, group coaching and online courses. April has been featured on U.S. News and World Report, Etsy, and Design*Sponge, among many others.
April and Tara Gentile talked about her recent decision to bring on a team member, the decisions she’s made that have had the biggest impact on her business, and how she’s grown her audience.
Learn smart and strategic marketing ideas for your small business with Double Your Followers with Creative Marketing on CreativeLive. Don’t forget to check out April’s other fantastic classes as well.
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Christopher Hawker is the founder and president of Trident Design, LLC. He started his career as an inventor while still in high school and considers Trident itself to be his greatest invention. Trident Design is an award-winning product design and commercialization firm based in Columbus, Ohio. They work with inventors, startups, and corporations to develop and market products ranging from housewares to consumer electronics to medical devices.
Chris and Tara talked about the process of bringing a product to market, the importance of extensive research, and the system he uses to all but ensure a new product will sell. Even if you’re not developing physical products, pay close attention to the strategies he uses and the systems he puts in place so that you can apply them to your services and digital products.
Learn how to Launch a Successful Crowdfunding Campaign with Christopher Hawker on CreativeLive.
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Today our guest is Cory Huff, an actor and storyteller who is passionate about helping artists sell their work online–and forever dispelling the starving artist myth. He’s the founder of TheAbundantArtist.com and the author of the forthcoming, How to Sell Your Art Online. He started The Abundant Artist in 2009 as a way teaching internet marketing to his artist friends who were asking him for help. Since then, he’s helped dozens of artists go from never-sold-a-thing to now selling pieces monthly or weekly.
Cory and Tara talked about how he’s used the art of digital marketing to not only grow his business but support his students and clients, as well. They also dive deep into his Search Engine Optimization strategy and how he organizes his time for maximum results.
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Abby Glassenberg is a sewing pattern designer, craft book author, teacher, and writer. On her blog, WhileSheNaps.com, she writes about the sewing industry, running a creative business, and the online culture of craft. She’s the author of three sewing books: The Artful Bird, Stuffed Animals, and Sew and Play Puzzle Ball Animals. Abby is also the co-founder of Craft Industry Alliance, a new trade organization for craft industry professionals.
Abby and Tara talked about the power of consistency for growing your audience and how she handles the many facets of her brand. We also cover how Abby has taken on a leadership role in the craft industry and how that’s shaped the business decisions she’s made.
Check out Abby’s class on CreativeLive Email Marketing for Crafters.
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Today we’re pleased to welcome Natalie MacNeil to Profit Power Pursuit. Natalie is an Emmy Award-winning media entrepreneur, author of She Takes on the World and The Conquer Kit, and the Creator of SheTakesOnTheWorld.com. Her site was recognized by Forbes on “Top 10 Websites for Entrepreneurial Women”.
Natalie and Tara talked about how she’s grown her email list, her team, and her revenue. Pay close attention to the detailed account of how Natalie plans her year and her 12-week creative sprints.
Check out the catalog of amazing Online Marketing and Sales classes on CreativeLive.
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Today Tara sits down with Chris Guillebeau, the New York Times bestselling author of The $100 Startup. An accomplished travel hacker, he visited every country in the world (193 in total) before his 35th birthday. Every summer in Portland, Oregon he hosts the World Domination Summit, a gathering of remarkable creative people.
Chris and Tara talked about how he still manages to do a lot of the work in his business, what systems he has in place to make sure everything gets done, and the key way he sees online publishing changing.
Chris is a CreativeLive veteran with hugely popular classes Make Your Dream Trip a Reality, Become a Travel Hacker, and his amazing talk at The Secrets of Silicon Valley.
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Shawn Fink is the creator of The Abundant Mama Project and the author of Savoring Slow. She’s helped thousands of moms through her family wellness blog, programs, and books. Her work has been featured in MindBodyGreen, The Shriver Report, and The Huffington Post.
Shawn and Tara talk about personal and work routines, simple systems for tracking important metrics, and how her team has grown to support her growing community.
Check out these addicting classes on CreativeLive The Power of Habits with Art Markman and Hooked: How to Build Habit-Forming Products with Nir Eyal.
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Our guest today is Pam Slim, an award-winning author, speaker and business consultant who has been an entrepreneur for 20 years. She built a powerful online presence at Escape from Cubicle Nation, a site designed for corporate employees who wanted to make the shift to entrepreneur. Pam is also the author of Body of Work, a book on finding the thread that ties your story and work together.
Pam and Tara talked about the role martial arts has played in the development of her business, her Indispensable Community Tour, and the shifting focus of her brand. Take note at how she talks about strategic focus and its role in helping her get stuff done.
“EVERY SINGLE WORD of this course is a pearl. An instant cure for analysis paralysis!” Tania Fox on Pam Slim’s CreativeLive class Escape from Cubicle Nation.
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Michelle Fifis is the creator of Pattern Observer and the founder of the Textile Design Lab. Michelle has worked with Columbia Sportswear, Lucy Activewear, Jantzen Swimwear, and others to develop custom textile design collections. She’s worked with hundreds of designers to launch and grow their businesses through her courses and membership community. Her work has been featured on Stylesight.com, Elle Decor, Nordstrom’s Blog, and Print & Pattern.
Michelle and Tara talked about how she’s grown her team over the last 2 years to allow her to grow her family, how she turned her blog into a full-fledged company, and how she’s been most successful growing her audience and email list.
Check out Build a Successful Blog with April Bowles-Olin on Creative.
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Nilofer Merchant has been called The Jane Bond of Innovation” because of her ability to guide companies through impossible odds. She’s launched more than 100 products, netting more than $18 billion dollars in sales. On top of that she’s written 2 books: The New How and 11 Rules for Creating Value in the Social Era.
Nilofer and Tara Gentile talked in depth about her concept Onlyness – the spot in the world only YOU are standing in. They also talked about how networks are the best way in which work is done today, and how she’s working to enable each and every person to be empowered in this world.
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Today Tara Gentile sits down with Ron Dawson, a professional video producer and the host of the popular filmmaking podcast Radio Film School. It’s the first radio documentary series about the art and craft of filmmaking and cinema. Ron’s been in video for over 13 years, producing work for Apple, Adobe, and Creative Mornings. He’s also the Author of ReFocus – cutting edge strategies to evolve your video business.
Ron and Tara discussed how to hone your brand and story to become the signal in the noise, how he helps tie story-telling to key business objectives, and how he made the jump from a 6-figure job at Intuit to follow his passion for film.
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Nir Eyal is a teacher and author of the best-selling book Hooked: How to build Habit-forming Products. He’s founded and sold two technology companies since 2003, and has been dubbed the “Prophet of habit-forming technologies.”
Nir and Tara Gentile spoke about how creating repeat behavior in your customers is a must-do for all businesses, the difference between creating habits and addictions, and how consumers constantly lie to us (even though they don’t mean to).
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On today’s episode Tara Gentile talks with Brian Clark, founder and CEO of Rainmaker Digital, the company behind Copyblogger, StudioPress, Rainmaker FM, Digital Commerce Institute, and the Rainmaker Platform. Brian began publishing online in 1998, and by 1999 he had his first entrepreneurial success — powered by what is now known as content marketing.
Tara asked Brian about gathering top talent for his team, how digital entrepreneurship and content marketing has changed since he started Copyblogger, and how he always seems to stay ahead of a changing market.
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Today Tara Gentile sits down with researcher Carrie Revell-Love. Carrie is currently completing her doctorate of Business Administration from Argosy University in Phoenix. Her research focuses on the competency levels of women entrepreneurs who use online companies to gain essential business skills.
Tara helped Carrie complete her doctoral research project by surveying a large segment of her readers. They discuss the results of that survey and how it contributes to a greater understanding of women and entrepreneurship.
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Today Tara Gentile talks to Grace Bonney, founder of the popular blog Design*Sponge. Launched in August of 2004, the site was declared a “Martha Stewart Living for the Millennials” by the New York Times. Design*Sponge attracts a diverse group of devoted readers across the globe and currently reaches over 1 million readers per day.
Grace and Tara discuss how moving to upstate New York has given her a completely different perspective on her blog, how she manages her team, and why she changed course on her next book at the last minute.
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Today’s guest is Tara Gentile’s friend and mastermind buddy Vanessa Van Edwards, an author and behavioral investigator and self-proclaimed recovering awkward person. She is a professional people watcher—speaking, researching and cracking the code of interesting human behavior for audiences around the world. Vanessa’s groundbreaking workshops and courses teach individuals how to succeed in business and life by understanding the hidden dynamics of people.
Vanessa and Tara talked about how she approaches figuring out people the way she figures out a math problem, the profile she uses to better understand her team and her customers, and the weirdest experiment she’s ever conducted.
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Amanda Steinberg is the Founder and CEO of Daily Worth and Worth FM. Daily Worth is the leading financial media company for women, and Amanda is a pioneer on the topic of women and money, working to advance women’s financial confidence and wealth.
Tara Gentile spoke with Amanda about how traditional investment media is primarily geared to men, and how Daily Worth is helping empower women to take control of their big-picture finances. They also discussed how to set your priorities for money, unconventional financial choices, and how mastering savings is the most important thing you can do.
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Danielle Laporte is the creator of The Desire Map and author of The Fire Starter Sessions and the wildly popular #Truthbomb series. Danielle has developed tattoos, jewelry, and day planners–all to support her vision for desire-focused, awaken life. Her site, daniellelaporte.com has been deemed the best place online for kickass spirituality and was named by Forbes as one of the top 100 Websites for women.
Danielle spoke passionately to Tara Gentile about her need to create art, her books’ journeys through the publishing world, and her new upcoming book the Manifesto of Encouragement.
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Laura Roeder is the founder of Edgar, a social media scheduling app. At 22 years old, she quit her first and last job as a designer at an ad agency to start her own business. She quickly grew a tiny but thriving one-woman design firm. On a quest for scale, Laura ventured into training and information marketing and then into software as a service.
Laura and Tara Gentile talked about the evolution of her business, the value of a great team, and how she intentionally avoided millions in venture capital to build her software business.
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Sue B. Zimmerman is the #Instagram expert, a sought-after business coach teaching entrepreneurs and marketing professionals how to easily leverage the power of Instagram to get tangible business results. Her entrepreneurial career started at 13 and she launched her first big success, Boxer Rebellion, while she was still in college. She’s been at the head of 18 companies and knows what it takes to bring in millions of dollars with heart, creativity, and savvy thinking.
Sue and Tara Gentile spoke extensively about Instagram, the importance of visual story-telling, how to make a decision about what social media channels to pursue, and more.
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Brooklyn-based Wedding Photographer Susan Stripling is known for her documentary style approach to photographing weddings, implementing her background in theater to help her identify and capture authentic moments for her clients. In 2012 she was named one of the Top 10 Photographers by American Photo Magazine, and has won multiple awards, including the WPPI Grand Award in Wedding Photojournalism.
Tara Gentile spoke with Susan about dealing with clients on one of the most emotional days of their lives, how taking time off can be factored into your budget, and how to plan for slow times in your business. Pay special attention to the way Susan determines pricing for her business.
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Michael Port is the author of the best-selling Book Yourself Solid and Steal the Show. Michael is also an incredibly powerful speaker, using his background as an actor to reach out and connect with audiences of all kinds. His new workshop, Heroic Public Speaking, will teach you how to make your own audience sit up and pay attention.
Tara Gentile talked with Michael about how the best performances come from a place of humility and authenticity, the different frameworks you can use in both written and verbal presentations, and how our ideas are only as good as the audience’s ability to consume them.
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Ram Castillo is an award winning Senior Designer, Art Director, Blogger and Author of the internationally acclaimed book ‘How to Get A Job as A Designer, Guaranteed’. He’s based in Sydney, Australia and in 2012, started the blog giantthinkers.com, which helps thousands of design students and graduates be employed. He’s regarded as a world-leading career expert for emerging designers.
Ram and host Tara Gentile talked about the need for constant learning whether it’s in business or in design, how technology makes up a large part of his team, and what separates designers who excel from those who just scrape by.
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Artist, illustrator, and author Lisa Congdon started her creative business later in life. She only “came out” as an artist in her 30s. Now she has an exploding art business that she’s finally gotten under control by hiring her wife, Clay Walsh, as director of marketing strategy and operations. Lisa shares what that’s allowed her to accomplish, how she feels now that her growing business is being taken care of, and what’s next. Lisa also shares how she approaches passion projects versus revenue projects and sheds light on the world of art licensing.
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Kari Chapin is an author, speaker, and stationery designer. But to me, she’s always been my friend who knows how to negotiate. I ask her about how she prepares for a negotiation, how she determines what she really wants, and how she figures out what she’s willing to give up. Kari also shares her recent decision to make a major business pivot and start a new stationery company. Plus, she shares the unusual story of how she got her very first book deal.
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Julia Kelleher is the founder of Jewel Images and a designated Master Photographic Craftsman by Professional Photographers of America. She is also a renowned educator, teaching students about professional portraiture, sales, marketing and business strategy across the globe. We talk about her brand strategy, which allows her to standout in a crowded market, how networking helped to grow her business, and how she’s used the media to catapult her success. We also discussed the value of persistence for any entrepreneur.
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Graham Cochrane is an audio engineer and the founder of The Recording Revolution. We talk about problem-solving as business inspiration, and personal finance as a guide for business development. Graham also opens up about his sort of haphazard way of launching products in the past and what he’s done to create a more powerful launch system for his latest product. Graham’s story is down-to-earth and relatable—despite his immense amount of success. If you’re curious about how seemingly humble ideas turn into 6 or 7-figure success, this is the interview for you.
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Author and marketing strategist Dorie Clark started her business career just like me: as a religious studies student. I ask Dorie how she’s connected her interest in religious studies to the work she does now. I also ask Dorie about a big list-building initiative she’s been working towards in her business. She shares what worked for more than doubling her email list in the last year. Finally, Dorie shares how risk has helped her create a business that serves her needs and allows her to do the things that inspire her.
Learn how to build and online and offline brand, presence, and portfolio in Dorie’s CreativeLive class Personal Branding for Creative Professionals.
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Listen to your audience—but don’t let them dictate what you create. That is messaging coming loud & clear from rockstar designer James Victore. James also shares how several business pivots became personal milestones for him. I love how James talks about business growth: your foot is always either on the gas or on the brake. There is no coasting in business. He’s always looking for the next opportunity, idea, or inspiration. Take special note of how James describes finding his own voice—even though he started his design career as a mimic.
You can directly learn from James in his CreativeLive course Bold and Fearless Design.
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Megan Auman is a maker, designer, and educator—not titles generally associated with an investment mindset. Yet, Megan views her whole business as an opportunity for investment. We talk about where that mindset comes from, how she makes big financial decisions, and where she finds the money to take a leap. Megan also shares what her team looks like, all the ways she generates revenue, and how she’s rediscovered the creative drive that’s taking her business into the future.
Megan is no doubt an all star instructor on the Craft and Maker channel at CreativeLive. Check out her classes here.
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Srini Rao is the host of the popular Unmistakable Creative podcast. He’s gone from getting fired from corporate jobs to amassing a following of passionate creative entrepreneurs and becoming a Wall Street Journal bestselling author. I talk with Srini about being “picked” by Glenn Beck, rebranding his podcast, and finding maturity with his brand. Srini also opens up about failure and breaking free from the need for external validation. We also talk about his recent collaboration with SoulPancake.
You can see Srini in Tara’s CreativeLive class, How to Write and Publish an eBook.
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Photographer Sue Bryce is a real-deal creative entrepreneur. I especially appreciate how she shares the important of her role as an executive in her creative business and how analyzing past success and future goals helps her make better decisions moving forward. Sue also shares the quiet power she finds in tapping into deep emotional experiences to become a better storyteller and educator. Sue explains who is on her business team, how she’s crafted a remarkable brand, and how she decides what to put on her popular social media channels.
Sue teaches some of the most popular classes ever on CreativeLive. You can find her CreativeLive catalog by clicking here.
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Entrepreneurs approach their paths to profit, power, and the pursuit of what’s important to them in different ways. In this kick off episode, Tara shares her own entrepreneurship story and pulls back the curtain on CreativeLive co-founders Chase Jarvis and Craig Swanson. They both contribute their own unique perspectives on failure, making money, the importance of education, and how entrepreneurship changes you.
Check out the 30 Days of Genius and watch Chase interview some of the brightest minds and biggest thinkers of our time.
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