Little Bets Lead to Big Results: A Conversation with Dorie Clark
A little over a year ago, I noticed my next guest for the Profit. Power. Pursuit. podcast, Dorie Clark, start working a systematic content strategy. Of course, that’s not really something of note in the digital marketing space: anytime someone has something to promote or…
Why You Need a Professional Hype Person — and How to Find One
If personal marketing and self-promotion makes you a little nervous, don’t worry — that’s perfectly normal. In fact, it’s instinctual, and it’s been documented. So how do you market yourself, without turning off potential clients? Sometimes, you need to get someone else to do the…
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