3 Essential PR Tips For Crafters

As a crafter and small business owner, it's probably likely that you got into your line of work because you loved to make things and not because you, say, really…

How Much Should A PR Campaign Cost?

This article originally appeared on Sonicbids. Good PR isn't cheap. Nor is it free. If you can't afford a legit PR campaign, then chances are you might not be ready for…

7 Reasons Why Your PR Campaign Didn’t Work

This post originally appeared on Sonicbids.  I've already discussed the not-always-obvious signs your PR campaign worked, and how its success is not measured in clips or record sales, but in conversations, buzz, social media…

4 Steps to Getting Your Business Featured on Local TV

— Viewer from Market, Launch, and Sell Your Next Big Thing Whether you have ambitions to reach a massive audience on the TODAY show, Oprah or even CreativeLive, or you…

Steal These PR Strategies to Get Press for Your Band

This post originally appeared on SonicBids.  When promoting a record, there are a couple of different philosophies about the most effective way to get your music heard. One, the carpet-bomb method, involves…

4 Ways Bands Should Think Like Tech Startups

This post was originally published on the Sonicbids blog by Andrew Hall. Startups are hot right now. Every day there seems to be another app or social media site coming out as the next…

4 Steps For Getting Your Products Featured In Magazines

Congratulations! You've set up your business, you've beefed up your branding, and you're finally ready to get your product the exposure it deserves. Whether you're an independent artist, a photographer,…