craft & maker

3 Essential PR Tips For Crafters

As a crafter and small business owner, it’s probably likely that you got into your line of work because you loved to make things and not because you, say, really loved marketing and advertising. Unfortunately, if you own your own craft business, marketing and advertising…

music & audio

How Much Should A PR Campaign Cost?

This article originally appeared on Sonicbids. Good PR isn’t cheap. Nor is it free. If you can’t afford a legit PR campaign, then chances are you might not be ready for it… but at the same time, it’s also extremely difficult to elevate yourself or your…

music & audio

7 Reasons Why Your PR Campaign Didn’t Work

This post originally appeared on Sonicbids.  I’ve already discussed the not-always-obvious signs your PR campaign worked, and how its success is not measured in clips or record sales, but in conversations, buzz, social media growth, name recognition, a press kit, and further development. A PR campaign is critical, but it may not always…

music & audio

Steal These PR Strategies to Get Press for Your Band

This post originally appeared on SonicBids.  When promoting a record, there are a couple of different philosophies about the most effective way to get your music heard. One, the carpet-bomb method, involves sending a press release, download, or digital stream to every contact in your press list…

music & audio

4 Ways Bands Should Think Like Tech Startups

This post was originally published on the Sonicbids blog by Andrew Hall. Startups are hot right now. Every day there seems to be another app or social media site coming out as the next big thing. But wait a minute – why are all these tech companies getting all the…