music & audio

Sales 101 for Musicians: How to Promote Your Band Right

This article originally appeared on Sonicbids. You can read more great content like this here.  Sales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Coupons, one-time exclusive offers, customer loyalty programs, two-for-the-price-of-one discounts, and limited-time prizes with purchase are all examples of sales promotions…

music & audio

How to Get Your Music On the Radio

Despite the bad rap about diminishing influence, radio is still a huge listening and discovery source for a lot of people, and college radio is a great promotion option for indie musicians.College radio promotion objectives are not the same as strategies employed by major labels. While…