How to Craft a Business Story that Will Resonate with Audiences
Every business has an incredible story behind it. Maybe you were working a 9 to 5 day job you didn’t enjoy before you thought of a brilliant idea for a toothpaste holder that is now the number one seller on Amazon. Or perhaps your parents…
A Reader’s Manifesto: 15 Hardwired Expectations Every Reader Has for Every Story
First, a question. We’re writers, not to mention readers ourselves, so why the heck don’t we know these expectations already? Because these are 15 tacit expectations, expectations that no one ever taught us, because they’re hardwired. This is not a problem for readers, but the…
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