How to Use Color Psychology to Pick the Right Color for Your Logo
When it comes to choosing colors for your logo, you might be tempted to choose whatever Skittles-inspired rainbow hue you like best (blue for the win!) and call it a day. But if you go that route, you’re missing out on a huge opportunity. Color—and…
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5 Ways to Inspire Confidence in Investors with Brand Identity
When you’re at a party with new people, you don’t get balance sheets with everyone’s statistics and track record. You don’t form impressions based on their “friendship retention percentage” or “personal growth projections.” You decide who you like and don’t like based on their personality…
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