Beth Comstock, author of Imagine it Forward, spent nearly three decades at GE as Chief Marketing Officer and then Vice Chair of Innovation. She led […]
5 pieces of business advice that every creative should know before starting their own business.
SEO for wedding photographers is the new way to reach clients. Back in the day, the best hack for a wedding photographer to end up […]
Remember back when Groupon was a fundraising sight for social change? Or when Pinterest, then called “Tote,” was all about retailers? Of course you don’t, […]
While we’ve already established that it’s perfectly ok to take a break during the holiday season, the raw reality is that a lot of creative […]
Here’s a hard question: What is your time really worth? When you’re a freelancer, it can be really hard to tell. As a full-time employee, […]
If the golden rule of real estate is “location, location, location,” then the golden rule of Etsy selling is “branding, branding, branding.” Potential customers usually […]
The trope of the “starving artist” is so old, it’s practically not even a trope anymore. Instead, it’s more like a creepy bedtime story we […]
Running a small craft business requires a lot — not only do you need to have perfected (or at least, almost perfected) the actual making […]
Business strategist and author Tara Gentile knows that sometimes, your small business will run aground. Whether it’s a lull in business, a marketing mishap, or […]
Managing a small business can be draining and stressful. One minute you’re worried about invoicing a client correctly, and the next you’re balancing your personal […]
Whether you’re a creative with a business, an entrepreneur building something from the ground up, or hold the title of “salesperson,” the ability to sell […]
As an entrepreneur, knowing how to land clients is everything, no matter your industry. But once you’re past the newbie phase and feel ready to […]
In today’s world of marketing and sales, you’re selling so much more than just your product or service on a daily basis. Consumers are paying […]
As more people start working for themselves, myths about freelancing and freelancers seem to persist. “Oh, you get to sleep all day!” “It must be […]
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