Become A Changemaker By Leading With Imagination
Beth Comstock, author of Imagine it Forward, spent nearly three decades at GE as Chief Marketing Officer and then Vice Chair of Innovation. She led efforts to accelerate new growth and seed new businesses and enhance brand value. She recently took a seat with Founder…
5 Things Every Creative Entrepreneur Should Know and Do Before Starting A Business
5 pieces of business advice that every creative should know before starting their own business.
Free SEO Marketing for Wedding Photographers: How To Easily Improve Google Ranking
SEO for wedding photographers is the new way to reach clients. Back in the day, the best hack for a wedding photographer to end up in front of potential new clients was to make sure you were in the front of the phone book (nice…
How To Change Directions Without Starting Over
Remember back when Groupon was a fundraising sight for social change? Or when Pinterest, then called “Tote,” was all about retailers? Of course you don’t, because those brands successfully changed directions and became way more popular because of those business pivots. Sometimes, for whatever reason,…
How Photographers Can Make Extra Money During The Holidays
While we’ve already established that it’s perfectly ok to take a break during the holiday season, the raw reality is that a lot of creative types literally can’t afford to do that. Bills need to be paid, gifts need to be purchased, and tax season…
Infographic: How to Calculate Your Freelance Hourly Rate
Here’s a hard question: What is your time really worth? When you’re a freelancer, it can be really hard to tell. As a full-time employee, your salary also takes into consideration business costs like health care, licensing, taxes, and other business essentials, but when you work for…
Tips To Help You Name Your Etsy Shop
If the golden rule of real estate is “location, location, location,” then the golden rule of Etsy selling is “branding, branding, branding.” Potential customers usually come to Etsy when they have something in mind, so the key for your Etsy shop is to make sure it…
The 4 Habits of Thriving Artists
The trope of the “starving artist” is so old, it’s practically not even a trope anymore. Instead, it’s more like a creepy bedtime story we tell potential working artists, as if to scare them out of the pursuit of art and in to some other…
3 Reasons Crafters Need to Learn Photoshop
Running a small craft business requires a lot — not only do you need to have perfected (or at least, almost perfected) the actual making of your art, but you also need to be savvy on social media and up-to-date on the business aspects —…
Break In Case Of Emergency: Tara Gentile’s Creative Rescue Plan
Business strategist and author Tara Gentile knows that sometimes, your small business will run aground. Whether it’s a lull in business, a marketing mishap, or the feeling that you’re constantly, perpetually in crisis mode, your small business can sometimes feel more like a burning building…
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