Become A Changemaker By Leading With Imagination

Beth Comstock, author of Imagine it Forward, spent nearly three decades at GE as Chief Marketing Officer and then Vice Chair of Innovation. She led efforts to accelerate new growth…

How To Change Directions Without Starting Over

Remember back when Groupon was a fundraising sight for social change? Or when Pinterest, then called "Tote," was all about retailers? Of course you don't, because those brands successfully changed…

Tips To Help You Name Your Etsy Shop

If the golden rule of real estate is “location, location, location,” then the golden rule of Etsy selling is “branding, branding, branding.” Potential customers usually come to Etsy when they…