Choosing the Right Social Media Platform for Your Brand

Finding the right social media platform for your business is part of creating an effective marketing strategy today. Regardless of your industry, using social media is an essential way to…

5 Ways Your Social Media Efforts Are Failing

Watching that social media follower count is like fast-forwarding your favorite Netflix series just to watch the credits -- ineffective, and a complete waste of time. Most businesses get the…

5 Things I Wish I Knew Before Starting My Business

I got to thinking about a few things I wish I knew before starting my business. Yes, I wish I knew more about the technicality of photography (wait, so you're…

How to Grow Your Business with Snapchat

How do you decide whether to grow your business with Snapchat when there are so many conflicting stats about the platform? The company’s Q4 2017 revenue went up by 72%…

How to Add Video to Your Social Media Strategy

Before you can focus on paid ads or customer conversion, it's important to understand that every business needs video. If you have it, it needs to be good – and…

How to Build a YouTube Audience

As an avid YouTuber, I understand the ins-and-outs of how to make a YouTube channel pop. But before you can focus on that, it’s important to understand how to market…

Use This New Instagram Hashtag Research Tool

In the wonderful world of social media, hashtags reign king. The hashtag, which originated on Twitter, is essentially a searchable keyword or phrase without spaces (ex. #creativelive). On social networks,…