5 Ways Your Social Media Efforts Are Failing
Watching that social media follower count is like fast-forwarding your favorite Netflix series just to watch the credits — ineffective, and a complete waste of time. Most businesses get the importance of being active on social media, but few know what’s really important when it…
5 Things I Wish I Knew Before Starting My Business
I got to thinking about a few things I wish I knew before starting my business. Yes, I wish I knew more about the technicality of photography (wait, so you’re telling me f-stop and aperture ARE THE SAME THINGS?!? Still asking yourself, ‘What is aperture?’…
How to Grow Your Business with Snapchat
How do you decide whether to grow your business with Snapchat when there are so many conflicting stats about the platform? The company’s Q4 2017 revenue went up by 72% compared to a year earlier, signaling that more businesses are investing in Snapchat ads. In…
How to Add Video to Your Social Media Strategy
Before you can focus on paid ads or customer conversion, it’s important to understand that every business needs video. If you have it, it needs to be good – and if you don’t have it, your business is prone to fail. It’s possible you’ve heard…
How to Build a YouTube Audience
As an avid YouTuber, I understand the ins-and-outs of how to make a YouTube channel pop. But before you can focus on that, it’s important to understand how to market yourself with a channel trailer. A channel trailer is the first impression a YouTube channel…
Use This New Instagram Hashtag Research Tool
In the wonderful world of social media, hashtags reign king. The hashtag, which originated on Twitter, is essentially a searchable keyword or phrase without spaces (ex. #creativelive). On social networks, these keywords or phrases are clickable and direct users of them to other people who…
Why Your Facebook Group Drives You Crazy — And Doesn’t Grow Your Business
This post originally appeared on Medium.com. Facebook makes it easy for you to start a group or community for any interest or identity. In fact, Mark Zuckerberg made community-building part of the larger Facebook strategy in February 2017. Many small businesses have used the Facebook…
How To Make Finding Your Next Customer Easier Than Ever Before
It can seem like finding new customers for your business is always a bit magic. You put a little bit of social media, a little bit of content marketing, and a little bit of good old fashion person-to-person outreach in your cauldron. Then you say…
12 Simple Ways to Grow Your Freelance Business through Automation
Source: SheriRiley.com What would an extra hour a day mean for you as you try to grow your freelance business? Being able to get another client onboard? How about learning a new skill to expand your services? Perhaps being able to spend more time with…
Does Your Business Actually Need to Use Social Media?
Social media marketing is one of the most popularized new ways that businesses use to promote themselves. Social networks like Twitter, Facebook, Instagram, and Pinterest can offer a large number of new audience growth advantages, whether you’re a large corporation or a growing small business. You’ve heard all…
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