5 Reasons You Need to Get Yourself to Adobe Max This Year


The preeminent creativity conference, Adobe MAX is coming up November 2-4, 2016 in San Diego, and we are very excited to attend. What is this conference? Adobe MAX is the annual gathering of over 9,000 creative leaders, designers, developers, strategists, video pros, and photographers.

Here are the top 5 reasons you should convince you should be excited to attend this year:

Reason #1 – Learn From The Experts

MAX sessions and labs are taught by the best in the industry. As an attendee, you can view sessions that are directly related to your job or passion, and learn from real-world case studies of success. In addition, you will get hands-on training to learn new tools, techniques and product features that streamline your workflows and allow you to work more quickly and efficiently.

Keegan-Michael Key, co-creator and co-star of Comedy Central’s Key and Peele, will host this year’s Sneaks – the speaker series. And the list of session speakers is long and distinguished.

Reason #2 – Inspirational and Actionable Talks by Industry Leaders & Your Peers

As mentioned above, the caliber of the speakers that will be at Adobe MAX will expose you to new ways of thinking about your projects and see some of the coolest, boundary-pushing work out there.

Additionally, all the other attendees come from organizations from all over the world. You’ll have ample opportunity to be able to exchange ideas and get solutions to the challenges you or your organization may be facing. There will be an estimated 7,100 people from 60 different countries – with ample opportunities to share ideas and key learnings.

Reason #3 – Killer Live Music Performances

On Thursday, the “MAX Bash” party will feature live performances by two really incredibly fun bands.

Alabama Shakes

The Mowgli’s

It will be guaranteed fun.

Reason #4 – Learn From Other Successful Creative Brands

I’m biased here (seeing as how I live in San Francisco and have attended the Outside Lands music festival for the past three years), but I am very excited that MAX will be featuring DKNG Design Studios. They are the creative minds behind the identity and branding for San Francisco’s famous Outside Lands music festival, a 3 day concert that hosts an amazing lineup, everyone from Radiohead to LCD Soundsystem to Lionel Richie.


I love the idea of learning from design concepts that clearly work. At MAX, you will get an inside look into what it’s like to design for a festival of this magnitude from start to finish — everything from the website, to the onsite branding of stages, merchandise and numerous activities onsite. It’s an elaborate process, and I can say that the thematic design elements really contributed to the actual experience of the event itself.

Reason #5 – Celebrate Creativity

At MAX you will be exploring ideas around how creativity is changing the world, and the role that you can play furthering this creative advancement. I would challenge you to attend this conference and NOT walk away with a head buzzing full of creative ideas and inspiration.

So if all these things even remotely interest you, I would highly encourage you to check out this year’s Adobe MAX and flex your creative muscle.



Justin Katz

Content Marketer at CreativeLive, and outdoor and landscape photographer. I work with great people to create awesome photography content and education.