Cereal: Examining The Quirky, Shaped Food That Shapes Us

CreativeLive has 12 different types of cereal to choose from. It’s a food that brings people together, stirs up conversations, inspires delight. Crafted in a laboratory and designed for optimal…

A 16th Century Lesson On Finding Your Niche Market

A piece in the New York Times last week alerted me to a tribute to the Renaissance printer Aldus Manutius on display at New York City's posh Grolier Club. As the head (and only member)…

4 Traits Of Successful Self-Employed People

Before she was her own boss, Paper Jam Press founder Arianna Orland was working a regular job. But, she said, she missed the tactile part of design work. "I missed…

A Bodoni Is A Bodoni Is A Bodoni…Right?

Bodoni is Bodoni is Bodoni – right? Not necessarily. There are several reasons why your version of a font might be different from someone else’s, or even another of your…

When Reinvention Fails: 6 Rebrands That Never Should Have Been

Brands and advertisers are forever trying to capture new and different demographics. Younger, more diverse, more male (or sometimes more female, depending on the product), more "urban" (or any other…

How Much Do Fonts Matter, Really? (Hint: A Lot)

Confession: I am a font snob. I agonize over font choices when others claim they can’t even really tell the difference. If you are reading this, you probably call on…