Can This Camera Revive Polaroid?


What if you could capture images, share them on your social networks, and print hard copies of your photos — all within seconds? Polaroid, Socialmatic and licensing group C+A are teaming up to bring you a camera that can do just that.

With the printing capability of the old-school Polaroid camera and the modern sharing methods (and looks) of Instagram, the hyped camera is set to release sometime in the next few months. The concept development process, however, has taken over a year. In late 2012, Socialmatic was nothing more than an idea. In February of 2013, the three companies signed a non-binding agreement.

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Classic insta-print camera from Polaroid

An official release date has not yet been announced, but we do know that the camera will come equipped with a 14-megapixel sensor for the front side and 2 for the back (for those oh-so-popular selfies). The device is also set to have a 4.5-inch LCD touchscreen, built-in WiFi similar to the GoPro, and a 4GB built-in storage with the option to pop-in your own microSD. The built-in printer will take Polaroid ZINK (zero ink) paper.

The lingering question is whether or not Socialmatic is just a smartphone with instant printing capability — or a whole new class of camera that’s here to stay and capable of bringing Polaroid back into the limelight. At a $299 price point, would you buy it?

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Topher Kelly is a San Francisco-based freelance writer and editor at CreativeLive. Follow Topher on Twitter@Topher_LIVE.