5 Things I Wish I Knew Before Starting My Business
I got to thinking about a few things I wish I knew before starting my business. Yes, I wish I knew more about the technicality of photography (wait, so you're…
3K views
Tag: branding
8 Things You Can Do to Successfully Build a Brand
Making it in the business world is no easy feat when you don't successfully build a brand. Statistically, about 50 percent of small businesses fail during their first four years of…
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Why You? A Personal Branding Primer with Debbie Millman
In preparation for her class on Personal Branding, we spoke with author, designer, and branding expert Debbie Millman about the importance of a strong personal brand and why it matters no…
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How to Visually Brand Your Pinterest Profile
As a Pinterest influencer and ambassador with nearly one million followers, I've taught several classes about using Pinterest as an effective marketing tool. Through teaching and various account management consulting, one problem I've identified…
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Transformational Consumers: Who They Are and the Brands They Love
The companies that are consistently ranked the most innovative in the world aren’t the ones with just an excellent product or service, they’re the companies that target the trillion-dollar market…
624 views
Why Debbie Millman Says Being Busy is a Choice
Author, designer and podcaster, Debbie Millman talks about why it’s important to make time to do the kinds of projects you want to do now, not later. You say that being…
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5 Top Entrepreneurs Weigh in on What it Takes to Launch a Lifestyle Brand
If branding is "deliberate differentiation" then successfully developing a lifestyle brand hinges on your ability to evoke a unique emotion in a far-reaching way. A whole "lifestyle" is no small…
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How Designers Can Boost their Personal Brand
You’re great at art and design. You love doing it, and you always receive great feedback from your clients. But now that it’s a new year, you want to take…
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5 Ways to Inspire Confidence in Investors with Brand Identity
When you’re at a party with new people, you don’t get balance sheets with everyone’s statistics and track record. You don’t form impressions based on their “friendship retention percentage” or…
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Three Characteristics Of A Strong Brand
Branding is one of those things that is often talked about and often misunderstood. We all know that having a solid brand is important to our business, but many of…
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