As a Pinterest influencer and ambassador with nearly one million followers, I’ve taught several classes about using Pinterest as an effective marketing tool. Through teaching and various account management consulting, one problem I’ve identified with most clients is their Pinterest profile does not embody the essence of their brand. To remedy this, here are some tips and tricks to try before you even open your browser:
For example, when I worked with Be Good, a children’s bath and body line, I had trouble finding content within their existing boards that was clean, soft, and warm – all qualities they want to be known for. To fix this, I searched Pinterest to find “pastel fashion,” until I found images that met the brand requirements. I pinned them to the board and went back and set the cover image.
Extra things to double check:
Do all of your titles fit or are they cut off? Make sure they’re set to fit the board pixel width and are 23 characters or less.
Do you have too many or too few boards? The magic range I tell brands to aim for is between 15 and 30 boards.
Do your boards reflect the lifestyle of your brand? Share what the persona of your brand would eat, what spaces they would live in, where they would travel to, and what they would wear.