As a Pinterest influencer and ambassador with nearly one million followers, I’ve taught several classes about using Pinterest as an effective marketing tool. Through teaching and various account management consulting, one problem I’ve identified with most clients is their Pinterest profile does not embody the essence of their brand. To remedy this, here are some tips and tricks to try before you even open your browser:
- Identify brand colors (ex: pastel blue, pastel pink and pastel green)
- State brand purpose (ex: to provide a beautiful, fun and enjoyable bath time experience for kids and parents)
- Identify brand image (ex: clean, warm, playful)
Next, open up Pinterest on your desktop computer, and follow these steps:
- Ask yourself what cover images embody the feeling, brand message and color palette of your business.
- To remove anything that doesn’t fit the bill, open up the board, click “edit,” change “cover image,” and scroll through until you find an image that resonates with those three things.
- If you’re not finding an image that you feel satisfied with, search Pinterest for criteria within your board category (fashion, home decor, food, etc.).
For example, when I worked with Be Good, a children’s bath and body line, I had trouble finding content within their existing boards that was clean, soft, and warm – all qualities they want to be known for. To fix this, I searched Pinterest to find “pastel fashion,” until I found images that met the brand requirements. I pinned them to the board and went back and set the cover image.
Extra things to double check:
- Do all of your titles fit or are they cut off? Make sure they’re set to fit the board pixel width and are 23 characters or less.
- Do you have too many or too few boards? The magic range I tell brands to aim for is between 15 and 30 boards.
- Do your boards reflect the lifestyle of your brand? Share what the persona of your brand would eat, what spaces they would live in, where they would travel to, and what they would wear.
This piece originally appeared in www.avestyles.com.