How to Rebrand a Household Name

Stanley Hainsworth, Chief Creative Officer at Tether and Creative Director, Kari Strand, give us a behind-the-scenes take on the rebranding process for a well-known product.  Celestial Seasonings has led the…

Branding a Bakery: A Logo Case Study

Entrepreneur and baker du jour Jason Sigala wanted to open his own bakery in Southern California, offering quality, old-fashioned American desserts made from scratch. He wanted his shop’s branding to…

The Photographer’s 7-Step Branding Checklist

This is an excerpt from Sal Cincotta's free workbook, 5 Tips to Finding and Booking Photography Clients —download the entire thing below! Get it together, photographer! Be the brand your clients…

5 Things to Remember When Creating a Wordmark

Designing a wordmark* is part science and part feeling. As I learned in Michael Stinson’s Logo Design: Wordmarks class, the science of it has been lost in most modern design…

4 Ways to Use Twitter to Build Your Brand (and Your Band)

This article originally appeared on Sonicbids. For more great content like this, check out their blog.  Social media has become more than just a fun leisure activity or way to keep…

How to Tell the Story of Your Brand or Product

You have a great product to sell, now what? An important step that will help with selling your product: telling the story behind your product and brand. Perfecting what you…