Widely considered to be the exclusive purview of brides-to-be and moms in need of creative snack ideas, Pinterest is actually a very powerful marketing and sales tool, especially for owners of craft…
Getting a job is so much more than talent alone. Here, author, designer, and podcaster, Debbie Millman explains what you need to bring to the table to stand out in…
Stanley Hainsworth, Chief Creative Officer at Tether and Creative Director, Kari Strand, give us a behind-the-scenes take on the rebranding process for a well-known product. Celestial Seasonings has led the…
Entrepreneur and baker du jour Jason Sigala wanted to open his own bakery in Southern California, offering quality, old-fashioned American desserts made from scratch. He wanted his shop’s branding to…
This is an excerpt from Sal Cincotta's free workbook, 5 Tips to Finding and Booking Photography Clients —download the entire thing below! Get it together, photographer! Be the brand your clients…
Stewart Scott-Curran wears more than one hat—he’s an art director, graphic designer, and illustrator. Currently he’s he art director at CNN digital, and he hosts Creative Mornings in San Francisco, where creatives…
Good design benefits just about everyone. Whether it's wayfinding that helps you get to your gate at the airport to a beautiful website that is both appealing to the eye…
Running a small business is no small feat -- but before you can even get into the meat of the operation (like figuring out pricing and fulfillment and all of…
Designing a wordmark* is part science and part feeling. As I learned in Michael Stinson’s Logo Design: Wordmarks class, the science of it has been lost in most modern design…
You have a great product to sell, now what? An important step that will help with selling your product: telling the story behind your product and brand. Perfecting what you…
